lawrencelkh1989@gmail.com | * Unit name | * Strategic Marketing 310 | * Unit code | * 3900 | * Assignment title | * Case Study One | * Date submitted | * 8th of April 2013 | * | * | * | * | * Marker’s comments | * | * Recorded mark | * | * Marker | * | * Comments | * | Question 1. What competences has IBM had to invest in arising from its transformation from a ‘product-centric’ to a ‘service-centric’ organization
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Case Assignment 1 Build the management-research question hierarchy‚ through the investigative questions stage. Then compare your list with the measurement questions asked. To Build the management-research question hierarchy we will first start with the management dilemma. In this situation I see the management dilemma being‚ the need to attract more membership to support the new renovated facility and to account for the growing age of their current membership. Apparently AT&T purchased
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FNCE10001 Finance 1 Student No. 614024 Student Name: Xi Feng Tutorial time: 10-11 am Monday Tutor Name: Sarah Case Assignment 1 Abstract The purpose of this report is to discover the current state of the overall risk level in NAB confronting a severe situation of low level of cash‚ also to investigate the methods to manage the risks and to overcome the state. Introduction There has been a very low level of cash and liquid securities possessed by NAB. In order to prevent this state from continuing
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Principles of Marketing Chapter 5- Page 166 A. Case 5.1- How Color Used in Marketing 1. Q. Choose one of the following companies. What colors does it use predominantly in its logo or packaging? How do these colors affect the perception of its products? a. Wendy’s b. Microsoft c. L.L Bean d. Starbucks 1. A. The company I have chosen is Starbucks. Starbucks has three to four colors‚ which are black‚ white‚ dark green‚ and brown. Starbucks changed their logo few years ago so currently there are white
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The first everyday product I have been using is P8 Lite‚ a smartphone produced by Huawei. Huawei Technologies Co. Ltd. is one of the largest Chinese telecommunications equipment manufacturer headquartered in Shenzhen‚ China. It is becoming one of the fastest growing and innovative smartphone brands‚ with approximately 8.3 percent market share worldwide. Huawei is expanding its global market share in European countries such as Germany‚ Italy‚ and Spain. According to the “Asian Business and Management
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Pei Shan Liu Professor: David Hossain Accounting 495 10/1/2012 Case 08-1 Go With the Flow‚ Inc. 1. Insurance Settlement Proceeds According to ASC 230-10-45-12‚ the insurance settlement proceeds should be classified as an investing cash flow in the statement of cash flow. “All of the followings are cash inflows from investing activities: a. Receipts from collections or sales of loans made by the entity and of other entities’ debt instruments (other than cash equivalents and certain debt
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Case Study 1: Green Computing Research Project – Part 1 Green Computing Research Project Charter Abstract The purpose of this paper is to prepare a project charter for the Green Computing Research Project. Assume the project budget is $500‚000 and will take six months to complete and that you must select the project team as soon as possible. Use project charter examples from Chapters 3 and 4 as support in your answer. Green Computing Research Project Charter Project Title: Green Computing
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Case #1: Movies Why aren’t you going to the movies? No good movies Too expensive Bad experience Other ways to see movies Better things to do for the $ Better experience at home What would make you go back to the movies? Lower ticket price Food/beer Group discount Cheaper Loyalty/Reward Older movies Marketing (limited) Better location Better seats Better technology Better plots/TV Content Hit Books make movies from those No Ads Better Customer Service Tell people to be quiet if they are loud
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Case Study #1: STARBUCKS Seattle‚ Washington QUESTION #1 So‚ what does Starbucks need to do to return to growth and profitability? Should it lower prices? Should it expand its menu? What should be its strategy? In order for Starbucks to return to growth and profitability they should focus on the cost structure and tackle the net margin issue which would increase its Return of Equity and make a better use of its existing assets to increase its Return of Assets. A strategy of this would
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Case Analysis 1- Leading the New Plan 1. What went wrong for Alejandro? What mistakes did he make? Firstly‚ Alejandro’s team members did not view him as an authentic leader. They had no respect for or confidence in him probably because they sensed his self doubt so they disregarded his plan and did not pay attention. Secondly‚ Dan answered his phone and left for his weekly tennis game which everyone seemed to know about except Alejandro. As soon as the other team members saw that Dan wasn’t
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