1. What are your impressions of the General Electric brand and how the company’s products differ from those offered by competitors? General Electric (GE) is one of the oldest and largest manufacturers of major appliances in the world. The company offers four different brands; The GE brand which is a line of basic appliances‚ The Café brand which is a line of restaurant inspired appliances at reasonable prices‚ the Profile brand which offers contemporary designs along with the latest technologies
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Globalization at General Electric Case Directions: Develop a detailed corporate profile and address the questions in the case. General Electric‚ the company that Thomas Edison founded‚ and now the largest industrial conglomerate‚ in America produces a wide array of goods and services‚ from medical equipment‚ power generators‚ jet engines‚ and home appliances‚ to financial services and even television broadcasting (GE owns NBC‚ one of America’s big three network broadcasters). This giant company
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whether it is sustainable. General electric: Headquarters Fairfield‚ Connecticut‚ U.S. Revenue: US$ 182.515 billion (2008) Net income: US$ 17.410 billion (2008) Total assets: US$ 797.769 billion (2008) Employees: 323‚000 (2008) CEO & Chairman – Jeffrey R. Immelt Lines of business: Aviation‚ Jet engines‚ Electricity‚ Entertainment‚ Finance‚ Gas turbines‚ Generation‚ Industrial Automation‚ Lighting‚ Medical imaging equipment‚ Medical technology‚ Health informatics‚ Electric motors‚ Locomotives‚ Wind
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Download the original attachment Executive Summary General Electric (GE) is a global market leader which is well known for its technological innovation‚ leadership and world class quality in the conglomerate industry. For the purpose of analysing strategic management in action‚ this report focuses on its Aircraft Engines (hereinafter referred to as “AE”) and Medical Systems (hereinafter referred to as “MS”) business units – a subset of its ‘Technology’ segment. Its macro-forces (sluggish economy
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Chapter 1 explores the concepts surrounding organizational strategy. It begins with an explanation of the term strategy and offers a basis for how to identify a company’s particular strategy. Next‚ it explores the importance of striving for competitive advantage in the marketplace and examines the role strategy plays in achieving this advantage. The chapter then explores the idea that strategy is partly proactive and partly reactive. Next‚ a discussion on strategy and ethics is given. This is followed
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By: Arian Malek Esmaeili The Organization y Decentralized‚ Divisional Organization y 4 Product divisions y y y y 4 Manufacturing divisions 6 Staff offices Each division and staff office is headed by a V.P. Staff personnel have no line authority in a division 75% of the manufacturing sales is made to the product divisions‚ Parts made by the manufacturing division is designed by the product division. Transfer Prices y The divisions are expected to deal with one another as though they were independent
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Exploring the Links Between International Business and Poverty Reduction: A Case Study of Unilever in Indonesia Principal Author: Jason Clay Principal Author: Jason Cla An Oxfam GB‚ Novib‚ Unilever‚ and Unilever Indonesia joint research project First published by Oxfam GB‚ Novib Oxfam Netherlands‚ and Unilever in 2005 © Oxfam GB‚ Novib Oxfam Netherlands‚ and Unilever 2005 ISBN 0 85598 566 6 All rights reserved. This publication is copyright‚ but may be reproduced by any method without fee
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Case Study – General Electric ------------------------------------------------- Management Essentials Cody P This document under review was taken from a Wall Street Journal article titled‚ “GE’s Drive to Purge Fraud is Hampered by Workers’ Mistrust.” Right away it is clear that the writer of this article has a particular bias towards GE‚ and not the employees. After carefully reading‚ analyzing and just a little bit of reading between the lines‚ I have taken a similar stance. The
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Case Questions: 1) Why do you think GE has invested so aggressively in foreign expansion? What are the opportunities that it is trying to exploit? General Electric (GE) established in 1879 was originally provided the electric power‚ providing single service. However‚ GE not only works on energy today‚ but also health and home‚ transportation‚ financial services and even television broadcasting‚ GE is now the largest industrial conglomerate in America. The reason to make such foreign expansion
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(2)Changes in consumers’ Income spent on goods and services (3)Changes in the Tastes/Preferences of consumers for goods/services (4)Changes in the Prices of related goods and services: Substitutes and Complements 5) changes in interest rates and the general availability of credit. Many households finance consumption through borrowing. If interest rates rise‚ demand contracts for many goods and services; particularly housing. 6) Natural disasters (storms‚ hurricanes‚ earthquakes‚ tornadoes
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