Case Study 1 – Southwest Airlines 1. To what do you attribute the success of Southwest Airlines? The success of Southwest Airlines was mainly attributed to their innovative high-volume‚ low-margin business model‚ which included cutting flight prices dramatically‚ using their fleet at maximum capacity‚ and entertaining marketing gimmicks. Southwest’s flight structure took advantage of low-density airports and underserved areas and was comprised of a two-tiered pricing structure that books
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Case 6 : Sky West Inc. and the Regional Airline Industry 1. ประวัติความเป็นมาของบริษัทและสินค้าหรือบริการ อุตสาหกรรมการบินในสหรัฐอเมริกา การให้บริการสายการบินในประเทศสหรัฐอเมริกามีด้วยกัน 3 ลักษณะ ให้บริการภายใต้ Business Model ที่ต่างกัน คือ 1. สายการบินแบบ Network Carriers หมายถึงสายการบินหลัก หรือ legacy carriersให้บริการเป็นแบบ Hub-and-Spoke โดยในต้นปี 2007 สายการบิน United‚ Northwest‚ American‚ Continental และ Delta ถือเป็นสายการบินที่ใหญ่ที่สุดในกลุ่มนี้ ในปี 2005 รายได้รวมของสายการบินทั้ง
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Jerrica Langlais June 22‚ 2013 Human Resource Law Burlington Industries Inc v Ellerth Introduction In the last two years there has been 11‚364 sexual harassment claims filed according to the EEOC‚ it has been decreasing in the last 4 years but it was at a all time high in 1997. While working for Burlington Industries for 15 months‚ Kimberly B. Ellerth quit because she allegedly suffered sexual harassment by her supervisor Ted Slowik. Kimberly refused all of Slowik’s advances and did
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Southwest Airlines was founded by Rollin King and Herb Kelleher and began in 1971‚ servicing Dallas‚ Houston and San Antonio. In the mid 1980’s Southwest Airlines was the first to offer the frequent miles program. Allowing the passenger to bank traveled air miles to be latter used credit for a free ticket or reduced airfare. Southwest Airlines were also the pioneers of the senior discounts‚ fun fares and the fun packs. 1984 marked the 4th consecutive year Southwest Airlines ranked number one in
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Human Capital. Multi tasking Cabin Crew. Where all the Cabin crew are required to handle check in ticketing counter‚ boarding announcement and on board cabin service. By doing this AirAsia has a better cost control if it is compare with Malaysia Airline systems hence it will reduce the operating cost and increase the operating profit. Total cabin crew needed for 2007 are 250 and they only trained for 300 person. With a excellent cost control‚ the staff cost for AirAsia is only USD0.35 cent per
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Eagle Airlines Keith Russell‚ president of Eagle Airlines‚ a small airline operating in south-eastern Australia‚ had been considering expanding his operation and now the opportunity was available. An acquaintance had put him in contact with the president of a small airline in the west that was selling an aeroplane. Many aspects of the situation needed to be considered however‚ and Keith was having a hard time sorting them out. The Company Eagle Airlines (“Eagle”) owned and operated three
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MAJOR CARRIERS Figure 1. Growth of Emirates through years Gulf Air reduced its number of weekly flights from Dubai from 80 to 39 in 1984. In response to this‚ Sheikh Mohamed bin Rashid Al Maktoum decided to create a new airline and thus began the era of Emirates airlines. Emirates was established in 1985 with two Boeing 727s from the royal fleet and an Airbus and a Boeing leased from Pakistan International Airways(PIA). It was initially the flag carrier of UAE. It carried 86‚000 passengers in
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At the onset of the airline industry in the United States‚ major network airlines were the sole providers of air travel. This multifaceted industry was a difficult industry to break into as a consequence of “sophisticated customer segmentation‚ hub-and spoke models and costly information systems for reservations‚ fare wars and intense competition” (Thompson 2008). Shrinkage in airline ticket prices augmented the demand for airline travel. Many markets were simply deserted or over-looked by major
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is to understand and evaluate who benefits more from the airline industry consolidation. It will do so by examining the general environment‚ history and recent background of the airline industry and it will continue by analysing the market’s demand and supply distinguishing between leisure and business. Afterwards it will examine the market structure of the airline industry and how the past regulations and deregulations affected the industry and whether those had a positive or a negative effect. It
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Regional Integration Over the past few decades globalization has brought tremendous benefits to the world‚ and an even greater reliance on others for products and services. This calls for closer international cooperation to ensure that regional integration is ever more inclusive and works for the benefit of all. There is little doubt that globalization can be a powerful engine for sustained economic growth. Regional economic integration is motivated by a desire to exploit the gains from free trade
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