ME290 Homework 1. Homework #1 Prof. Omar Romero-Hernandez / GSI Katie McKinstry Please answer the following questions. Make sure you write the answer in the underlined space. You must also show your calculations. This homework is due on Thursday Sep 27th‚ between 11.00am and 11.10pm in the classroom. Late submission is not accepted. Make sure you refer to the ME290 syllabus for more rules related to homework: Homework: Homework will be assigned in lecture and will be due
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Case 6-3 Question 1: Westwood’s Gross Margin Percentage is calculated as (sales less cost of goods sold) as a percentage of net sales revenue. For Westwood it’s calculated as follows based on the financial statements (all in millions of dollars): 2010 Gross Margin: (2000-1100) = 900 2010 Sales Revenue = 2000 2010 Gross Margin Percentage = 45% 2009 Gross Margin: (1500 – 800) = 700 2009 Sales Revenue = 1500 2009 Gross Margin Percentage = 46.7% Westwood’s Pre-Tax Return on Sales
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Conrad/Gabby Salama Hoover Marketing Dynamics August 1‚ 2013 Starbucks Company Case 1. Describe how Starbucks initially segmented and targeted the coffee market? * Starbucks at first segmented and targeted the coffee market by providing customers a “third place.” Customers saw Starbucks as a place to get away from work‚ home‚ and etc. Soon enough‚ The Starbucks Experience started; giving personal service and appealing atmosphere. The company was known in the coffee market for premium brand
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Littleton Manufacturing facilitates poor upward and downward communication throughout all levels of the organization. As a result of the ineffective communication system‚ Littleton faces a number of issues which ultimately has affected the bottom line of the company. Key challenges to note are low employee morale‚ low level of unity within the organization‚ poorly designed organizational structure and confusion in interpreting procedures and rules. Improving the accuracy and speed of the flow
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If budgetary constraints have put a damper on your relocation plans‚ Wallingford‚ CT’s premier moving company‚ Father & Son Moving & Storage can help. For more than 100 years‚ their expert movers have furnished countless clients with reliable local and international moving services. Drawing on their extensive experience and knowledge‚ they can guide you through the process of executing your relocation while staying within your budget. Below‚ the professional movers at Father & Son Moving & Storage
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Dr. Tim Brueggemann MBA54001OL Date 10/05/2011 Situation Baxter Manufacturing Company (BMC) is a metal stampings company. Its major customers include‚ Ford‚ General Motors‚ Honda of America‚ General Electric and Whirlpool. The company is made up of two divisions it makes brackets and other components that go into the finished product‚ they also make motor casings. BMC employees about 420 non-union employees and has been steadily growing for the last 6 years. They have been approached to
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surgeries she has undergone‚ Cindy Jackson has presented herself as a success story and is helping to advertise cosmetic procedures that help enhance a person’s physical beauty. Throughout the world‚ people are influenced by the physical attractiveness of an individual. A person’s physical attractiveness is determined by genetics‚ physical‚ and non-physical factors. In Cindy Jackson’s case‚ the physical attractiveness stereotype has been working in favor as she has progressed in her modeling and publicity
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A&A Toy Manufacturing Company Introduction Observed that the flow of information and logistics management between the client A&A Toy Manufacturing Company and its partners are not yet optimal‚ it is decided to recommend some information software to the client. As the company still adopting manual accounting system‚ it caused messy collection of financial and accounting data and human errors. The above problems would be burdens that affect managers’ decision making. In the hope of solving
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Swatch Revolutionises Watch Manufacture Answer 1. What do you think has been the contribution of the marketing function‚ the product design function and the operations function to the success of Swatch? Swatch is a good example of the way three sets of competitive abilities in a company relate to each other. The three key contributions to Swatch’s success (or the three important micro operations) are • the way they have developed their products and services. • the way they have positioned
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1. Livingston calls meeting to discuss major problems with management cost and control system (MCCS) a. Antiquated MCCS reporting procedures made Crosby Manufacturing Corporation a nonstarter of sorts for three large government contracts because they were not capable of adhering to the customer’s financial reporting requirements 2. Crosby Manufacturing was $250-million-a-year electronics component manufacturing firm in 2005‚ when Wilfred Livingston became president a. First goals towards obtaining
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