the world had realized the importance of being associated with socially relevant causes as a means of promoting their brands. Cause-related marketing and corporate social responsibility has provided companies with a new tool to compete in the market. CSR refers to the corporation’s obligation to all the stakeholders. It stems from the desire to do good and get self satisfaction in return as well as societal obligation of business. This could be a strategic marketing activity a way for a company to do
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asking to play a positive role in social and environmental issues. However‚ according to Lougee and Wallace (2008)‚ using a social responsibility metric to measure the net strengths for each company‚ they found that the average CSR decreased during their 15 year time period. “ Although anecdotal evidence suggests that CSR is rapidly becoming commonplace within U.S. corporations‚ our findings have a somewhat mixed message. Although U.S. companies have significantly increased their CSR strengths
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business world companies are interested in how to maintain or increase shareholder values and profit. So‚ in order to give something back to the general public‚ those companies have to assume their responsibilities by being aware of the effects of their activities in the community and take measures to control them because this can affect the community and the environment by polluting the air‚ destroying the ecosystem‚ over using natural resources and so on. CSR is often called corporate citizen which
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CSR impact on customer:- TSFIF has six main focus areas: * Maternal and Child Health: TSFIF(Tata Steel Family Initiative Foundation) addresses family planning concerns through the use of communication media. This programme has successfully destroyed prejudices created by myths and traditional beliefs. TSFIF focuses on reproductive health services and creates awareness on spacing methods and family planning options. * Adolescent Reproductive and Sexual Health: TSFIF has four projects —
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References: 2) Bentham‚ J.‚ & Stuart Mill‚ M. (1789). Utilitarianism. Retrieved from http://www.philosophypages.com/hy/5q.htm 3) Carroll‚ A.‚ & Buchholtz‚ A 4) CBS. (2012‚ Oct 10). Walmart worker strikes spread across the country. CBS news. Retrieved from http://www.cbsnews.com/8301-505125_162-57530082/walmart-worker-strikes-spread-across-the-country/ 5) Duke‚ M 6) Frederick‚ R. (1999). A companion to business
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You Can’t Fire Me! Check your policy How about a 900 Percent Raise? Mia Fernandez Keiser University HR Management Case Study # 2 - You Can’t Fire Me! Check Your Policy 1. What role‚ if any‚ should Mary’s past work record play in this case? Explain. As a general rule‚ in termination cases for absenteeism‚ the seniority and past work record of the employee have been factors influencing the decision of labor arbitrators to either uphold or modify the discharge penalty. It is believed that long service
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Marisol’s dilemma is not uncommon. The root cause could be do to a variety of factors such as not measuring performance‚ not incorporating strategies for risk management to help a company meet its goals while avoiding problem areas. The course of action that I will recommend that Marisol do is to follow the six principles of American public sector financial management. Marisol should be transparence: “what government do in raising and spending funds should be open to public knowledge and scrutiny
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The ethical dilemma This case presents an ethical dilemma‚ a situation which arises when one must choose between mutually exclusive alternatives (Beauchamp& Walters‚ 2003). Decisions may have results that are desirable in some respects and undesirable in others. In Juana ’s case‚ her decision to refuse the blood transfusion had the desired outcome of allowing her to remain true to her religious beliefs. However‚ her choice also resulted in her death. If she had followed the recommendation of
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death is possible but he is also the largest target due to his weight that he carries thus making him a lucrative target for hit and run attacks. Ted could’ve survived or could have died later on but all that is certain is that Ted did not survive. 4.Jimmy uses the excuse that “He was just a kid at war‚ in love” mainly for himself. The excuse describes Jimmy perfectly since war is for men not for kids and Jimmy is saying he does not belong at war. Secondly‚ Jimmy is in love and wishes to return home
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corporate identity‚ business ethics and corporate social responsibility (CSR). The scope of business ethics is board‚ which included consumer behavior and business behavior‚ while CSR is the guideline of moral practices that leads a company to make positive contribution. These concepts have seen intensified interest in issue of business ethics and CSR‚ which is driven by the outbreak of scandals such as Parmalat and Enron. This case has reflects increased corporate responsibility for human rights‚ labor
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