DATA MINING FOR POTENTIAL CUSTOMERS: East – West Airlines/Telcon Jermaine Paul 12/12/2013 BUSINESS PROBLEM East-West Airlines (EA) is entering into partnership with the cellular service provider‚ Telcon‚ by marketing their service through direct mail. In order to achieve this‚ EA dataset is provided to categorize their customers to identify which ones would be likely to purchase Telcon’s services through direct mail. If the accurate categorization is done the partnership will save
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1. Indian Airlines Corporation vs Sm. Madhuri Chowdhuri And Ors. on 27 May‚ 1964 The suit arose out of an unfortunate and tragic air crash at Nagpur when a Dakota air plane VT-CHF crashed soon after it started flying from Nagpur to Madras. All the passengers and the crew were killed and the only person who escaped with severe injuries and burns was the Pilot‚ Desmond Arthur James Cartner. This accident took place on the 12th December‚ 1953 at about 3-25 a.m. In that Aircraft travelled one Sunil
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Summary of Case In the case study changing Dynamics of the U.S. Airline industry were discuss and dealt with. Between 2001 and 2005‚ Delta Airlines‚ the third largest U.S. Airline‚ lost $10 billion. Delta wanted to increase its liquidity so they decided to sell its subsidiary Atlantic Southeast Airlines to Sky West Airline for $425 million in August 2005. Analysts believed that Delta was on the merge of bankruptcy. The Civil Aeronautics Board 9cab) imposed major restriction on marketing entry and
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West Marine Case Summary West Marine‚ a large boating and fishing retailer with over 300 stores in North America with more than 50‚000 products is planning the acquisition of BoatU.S. and the subsequent integration of the two supply chains. Although the management of West Marine has made significant progress in the implementation of CPFRprinciples over the six years since the E&B Marine acquisition‚ there are still qualms about how well the current Supply Chain and planning process can incorporate
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Thomas Line Advanced Managerial Finance IPO Paper Spirit Airlines This paper will be about an IPO that was filed by Spirit Airlines for $300 million dollars in September of 2010. According to www.marketwatch.com‚ Spirit Airlines is the first airline to go public in 3 years. The last airline to go public before Spirit was Gulfstream International group in December 2007. Spirit plans to use half or 150 million for cash reserves ‚ working capital‚ and other corporate purposes.
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Southwest Airlines Case Study 1. Company Overview Southwest airlines began in 1967 as a low-cost‚ low-fare‚ customer-friendly air service shuttling passengers between San Antonio‚ Dallas and Houston‚ Texas. Founded by Rollin King and Herb Kelleher‚ Southwest moved from a small commuter transport of 18 round trip flights within Texas to a bustling market share leader providing more domestic flights than any other airline within the industry. Within two years of its first flight the airline was able
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CASE APPLICATION TURBULENT FLIGHT PLAN OVERVIEW: Air Canada is Canada’s largest airline and flag carrier. The airline had founded in 1937. The company is the world’s 11th largest passenger airline by fleet size. The Chairman of Air Canada is David Richardson and the President and CEO is Montie Brewer. Air Canada operates flights to 99 destinations in Canada‚ the USA‚ Latin America‚ Europe‚ Australia and Asia. Combined with its Jazz network‚ the airline serves 163 destinations worldwide
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Scandinavian Airlines: The Green Engine Decision Scandinavian Airlines serves 32 million people and is the largest airline in Scandinavia. It has been a first-mover in many areas and has built a positive reputation for corporate responsibility. Having decided to update its fleet with 55 Boeing 737s‚ SAS now has to decide whether to purchase DAC green engines. Arguments for and against purchasing the green engine – Director of Aircraft & Engine analysis Having spent almost five years on
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– A case Of Singapore Airlines Prepared by: Mai El Haddad‚ Siyuan Wu‚ Wenyan Tang and Talisa Maulgue TABLE OF CONTENTS Introduction........................................................................................................................................................................ 2 Overview of the industry............................................................................................................................................... 2 Singapore Airlines ..
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SouthWest Airlines: Balancing the Price-Value Equation. 1. Customers seek many benefits when they buy air travel tickets. Most of them look at all of the airline companies‚ and since every single airline tries to differentiate itself this can be hard. The common benefits customers seek are: - Low prices - comfortable place to sit - variety of amenities - attentive customer service SouthWest Airlines has been meeting the benefits customers want in some way. They are number 1 at low prices
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