Case Study: eBay Goes on a Shopping Spree Ashley Dames MMOL 5-6 Dr.Toni Pauls October 21‚ 2012 eBay was founded in 1995 by Pierre Omidyar‚ was actually known as AuctionWeb‚ and primarily was composed of random items that were auctioned off. Currently‚ eBay has over 30 million sellers and has an amazing array of goods for sale. Originally‚ eBay’s customers would bid on auction items that they were interested in purchasing. Now‚ over 60% of purchasers use the “buy it now” function rather
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MGMT 314: STRATEGIC MANAGEMENT ASSIGNMENT 1: CASE STUDY – EXECUTIVE SUMMARY THE CHALLENGES FACING EBAY IN 2008: TIME FOR A CHANGE IN STRATEGY? SUBMITTED BY: CHAN LAI FENG ONG AINA ONG EE LING ELAINE MGMT 314 Strategic Management 3795457 3794106 3721668 Page | 1 Table of Contents Introduction ----------------------------------------------------------------------------------------------------------------- 3 eBay’s Business Model ----------------------------------------------------------------------------------------------------
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CASE STUDY MARKETING EXCELLENCE “EBAY” How does ebay price their service? Is it an effective method of pricing? eBay is one of the world’s largest online marketplaces‚ and allows users to buy and sell in nearly every country on earth; PayPal enables individuals and businesses to securely‚ easily and quickly send and receive digital payments; and eBay Enterprise enables omni-channel commerce‚ multichannel retailing and digital marketing for global enterprises in the U.S. and internationally. For
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Strategic Management SWOT analysis of eBay Company : eBay Inc. Introduction eBay is an international online marketplace with a global customer base of 233 million. It is a multibillion business operating in 37 countries. There are millions of items listed on eBay‚ including antiques‚ toys‚ books‚ computers‚ sports and electronics‚ amongst many others. In this assignment‚ I will perform a SWOT analysis of the company‚ then I will outline the strategies pursued by eBay. Company background
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eBay and Online Auction Industry Analysis eBay was founded in 1995 and has grown into a multibillion dollar corporation. The online auction industry has grown dramatically since the 1990s. Like its competitors‚ eBay does not produce any goods. eBay’s business model is to make money from the movement of information through the Internet. It does not produce a tangible product but provides the service of joining independent sellers and buyers together. It makes its revenue by charging sellers commissions
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Executive Summary This report seeks to evaluate the major issue facing eBay with regards to its international strategy. This will be done through the analysis of eBay’s competitive environment using the Porter’s 5 forces and positioning in the industry using the BCG portfolio matrix. Following which‚ we will proceed to identify the sustainable competitive advantages of eBay using the resource-based view of the firm. The core competence of eBay will also be discussed. Through an overview of the above mentioned
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Why eBay? It ’s not just beanie babies and Pez dispensers. There are 157 million users of eBay worldwide‚ make that 157 million and one‚ I am the internet powerhouse ’s newest recruit. With an unexpected sense of anticipation I scroll down the web page‚ I spot what I am looking for "One pair of brand new Prada heels‚ Authentic!" excitedly I click on the link and read the short novella the seller has written for my benefit. She swears she paid $580 for these on a recent trip to New York but alas
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Index: 1 Describe EBay’s culture using the six characteristics describes in the prescribed text book according to the Corporate culture Index....................................................................................pg 2 2 Briefly explain the socialisation process. ............................pg 5 3 Bibliography.........................................................................pg 7 1. Describe EBay’s culture using
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INTRODUCTION eBay Incorporated‚ a US company headquartered in San Jose‚ California‚ provides online marketplaces for the sale of goods and services‚ online payments services‚ and online communication offerings to individuals and business in the United States and internationally. With more than 90 million active users globally‚ their collective impact on e-commerce is staggering: In 2009‚ the total worth of goods sold on eBay was $60 billion — $2‚000 every second. The business strategy of eBay is exemplified
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internetbased company‚ eBay History of eBay eBay started life out as Auctionweb‚ founded by Pierre Omidyar Brainstorming amongst friends resulted in the overall idea By 1997 maintained its impressive growth but it needed additional funding Benchmark provided said funding‚ and more importantly‚ leadership Ms. Whitman was installed as CEO and Mr. Swette as COO First move was to issue an IPO How does it work? eBay provides listings and listings support (image hosting
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