1. According to the authors of the case study‚ some of the market conditions of the U.S. airline industry in the early 1990s were triggered by the Airline Deregulation Act of 1978. In essence‚ “deregulation created greater competition and growth opportunities… laws restricting the airline industry loosened in the spirit of greater competition.” (Marketing Management‚ page 15). The impact of deregulation became evident in several areas: Removing regulatory price controls was followed by lower average
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BibliographyKernin‚ Roger A. and Peterson‚ Robert A. Strategic Marketing Problems: Cases and Comments. 11th Edition. Southwest AirlinesSouthwest Airlines employees came together in late January 1995 for their weekly Tuesday meeting. A main topic of discussion was the competitions between Southwest airlines and "Continental Lite" and "Shuttle By United". As they were beginning the meeting a staff member advised the team of two changes "Shuttle By United" made to its service and pricing. First was
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Continental Carriers‚ Inc. Advanced Financial Management Continental Carriers‚ Inc. (CCI) should take on the long-term debt to finance the acquisition of Midland Freight‚ Inc. for a few reasons. The company is heavy on assets‚ the debt ratio will only grow to 0.40 with the added $50M in debt. Also‚ the firm will benefit from an added $2M in a tax shield and be able to return $12.7M a year to its stockholders and investors‚ instead of $8.9M if equity is raised to finance the acquisition
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out a strategic analysis of Ryanair. This will involve investigating the organisation ’s external environment‚ to identify opportunities and threats it might face‚ and its strategic capability‚ to isolate key strengths and any weaknesses that need dealing with. Finally‚ a SWOT analysis will be carried out to assess the extent to which Ryanair ’s strategies are suitable to what is happening in its task environment. Ryanair is Europe ’s largest low-fares‚ no-frills short-haul carrier. The organisation
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A STRATEGIC ANALYSIS REPORT [pic] Content 1. Executive Summary 3 2. PESTEL Analysis 4 Political 4 Economic 4 Social 4 Technology 4 Legal 4 Environmental 5 3. SWOT Analysis 6 Strengths 6 Weaknesses 6 Opportunities 6 Threats 6 4. Competitive Analysis 7 a. History and competition/joint ventures 7 b. Industry size‚ routes‚ hubs and passenger numbers 9 5. Financial data 2008 14 6. Jetstar 15 New Mission Statement 15 New Value Statement
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The father tells his son that “[dowsing is] something [his] own father taught [him]” (Carrier 95). The son is comparing himself to his father because the son did not succeed in learning to dowse from his father but the father succeeded in learning from his own. Another piece of evidence is his father’s further statement. He said that “dowsing [is not] something you learn in school [and it is not] useless" (Carrier 95). The author quotes his father’s statement because he totally agrees with his father
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International Airlines Introduction Regarded as the national symbol and icon‚ Singapore Airlines is also the national carrier of Singapore. Living up to their vision‚ “ To position the airline for continued growth in a globalizing industry while maintaining the airline’s loss free record”‚ for the past 43 years‚ it is now one of the world’s most largest and successful airline industry. Singapore Airlines is majority-owned by the Singapore government followed by Temasek Holdings. It has 3 airline subsidiaries
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Introduction Malindo Air is an airline based in Malaysia. It is a joint venture between National Aerospace and Defence Industries (NADI) (51%) of Malaysia and Lion Air of Indonesia (49%). The name "Malindo" came from the names of respective countries: Malaysia and Indonesia. Malindo Air planned to start operation on 1 May 2013 from the new KLIA2 terminal initially. However‚ Malindo Air has brought forward the launch date to mid-March 2013 with domestic destinations. The airline only operates Economy and
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LNG CARRIERS History The first LNG carrier Methane Pioneer (dwt 5034 tons) left the Calcasieu River on the Louisiana Gulf coast on 25 January 1959. Carrying the world’s first ocean cargo of LNG‚ it sailed to the UK where the cargo was delivered. Subsequent expansion of that trade has brought on a large expansion of the fleet to today where giant LNG ships carrying up to 266‚000 m3 are sailing worldwide. At the end of 2005‚ a total of 203 vessels have been built‚ of which 193 are still in service
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An Economic Analysis of the Airline Industry The history of the modern United States airline industry can be traced to the Boeing Company’s introduction of the 707 jet model in 1952 (The Airline Monitor‚ 2005). The earliest airline companies actually formed in the days of the propeller-driven craft when passenger capacity was limited to relatively small airplanes. Shortly after the successful introduction of Boeing’s 707‚ passenger traffic increased to the point that trains and ships quickly
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