INNOVATION AT 3M CORPORATION: CASE STUDY There are two major issues highlighted in this case study: 1. Is the ‘lead-user’ process‚ an effective method for research and subsequent product innovation? 2. Should the Medical-Surgical Markets Division (MSMD) lead-user research team present its revolutionary new approach to treating infection to senior management despite the fact that it challenged the existing business strategy? QUESTION 1 The answer to the first question is ‘yes’. By the
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Recommendation: Optical Distortion‚ Inc. should charge a price of $711 per pair 3C’s: After a chicken farmer’s accidental discovery of the imporoved productivity of the chickens with reduced vision‚ Robert D. Garrison invented the Optical Distortion‚ Inc. lens for the chickens in 1965. By the end of 1974 the ODI lens had been tested on a number of farms in California and Oregon with satisfactory results‚ which is reducing cannibalization rate and being more tractable of chickens. With a long-term
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Optical Distortion‚ Inc. case Daniel Garrison‚ the president and CEO of Optical Distortion‚ is thinking about to bring the new and only product‚ a contact lens for chickens‚ to the markets. Working with Ronald Olson‚ the marketing vice president‚ Garrison is currently developing a marketing plan for ODI’s new product. ODI is planning to introduce these contact lenses to at least one region at the beginning‚ hoping to reach national distribution in a couple of years. There are three different sizes
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companies. To what extent is 3M justifiably highlighted as the ‘innovating machine’? 3M has an impressive performance when it comes to developing new products. 3M hires good hardworking people and puts trust in them; this brings about innovation and excellent performance. 3M ensured that developing new products is much higher on the agenda in management meetings than in other companies. Moreover‚ the success of the approach is due to the continual reinforcement of its objectives. 3M has concentrated the
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3M Introduction 3M is fundamentally a science-based company. We produce thousands of imaginative products‚ and we’re a leader in scores of markets - from health care and highway safety to office products and abrasives and adhesives. Our success begins with our ability to apply our technologies - often in combination - to an endless array of real-world customer needs. Of course‚ all of this is made possible by the people of 3M and their singular commitment to make life easier and better for people
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3M CO (Minnesota Mining and Manufacturing) is a company that manufactures all over the world‚ introducing new technologies and marketing a wide scope of products. It is present in the markets of healthcare‚ industrial markets‚ markets of display and graphics‚ consumer and office markets‚ safety‚ security and protection services‚ electronics‚ telecommunications and electrical and transportation. I will make a SWOT analysis of the company‚ discussing its major strengths‚ weaknesses‚ opportunities and
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CASE #4: 3M Canada: Industrial Business Division PROBLEM RECOGNITION * The target is to increase growth rate from 3-5% to 12-15% in 18 months * OEM market is mature with limited prospects of expansion * Ultimately shifting overall focus from OEM market to MRO market * High unfamiliarity and low exposure to the MRO market * IBD’s share of distributor sales was 2% of distributors’ revenue * Transitioning focus from Special and Niche accounts to Large National accounts
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Individual Research Paper 3M Prepared for: TC Sydney Graduate School of Management By: Surbhi Suri: 16453584 Submitted On: 09/11/2010 EXECUTIVE SUMMARY 3M is a multinational company with branches operating all over the globe. 3M is looking to grow in the new markets for its long term strategy‚ and decided to service China‚ India‚ and Singapore. 3M expansion in the international markets and business strategy is build around its core competency of innovation. 3M has adopted product differentiation
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OPTICAL FIBER COMMUNICATION Zafar Yasin OUTLINE - Introduction about Optical Fibers. Main Characteristics of Fiber Optics Communication System. Light propagation in an Optical Fiber. Mode Analysis for Single Mode Fiber. Mode Analysis for Multimode Fibers. Surface Plasmon Resonance. Optical Fiber Surface Plasmon Resonance Sensors. Fibre Optic? Dielectric waveguide of cylindrical geometry with core and cladding of suitable material. refractive index of core > refractive index of
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OPTICAL AMPLIFIERS IN OPTICAL COMMUNICATION SYSTEM Arminder kaur1‚ Upneet Kaur2‚ Gaurav soni3 1‚2M.Tech Scholar (ECE)‚ Amritsar College of Engg. &Technology‚ Amritsar‚ Punjab‚ India. 3Associate Professor‚ Deptt. of ECE‚ Amritsar College of Engg. & Technology‚ Amritsar‚ Punjab‚ India. ABSTRACT: This paper reviews several technologies of optical amplifiers with their applications and we focus on the recent progress in some important aspects of several optical fiber amplifier technology
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