Case Analysis of Bahrain Bay Brief Contents Part 1 Case background Part 2 Marketing mix Part 3 Base on SWOT Part 1 Case background Bahrain Bay Development is a joint venture between Arcapita Bank and a Bahrain-based investment group. It is a $2.5 billion development off the northeast coast of Manama in the Kingdom of Bahrain. Its aim is to create a whole new customized environment‚ opening an entirely new market and fulfill more customers’ needs through
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2- What would you see as being Bahrain Bay’s mission? Bahrain Bay’s mission is to develop an island into a vibrant metropolitan location and to attract investors around the world. Moreover there goal is to create a long-vision term and a long-term ecinomic success for everyone. By embrasing high development and archtectural standards their goal is to construct one of the world’s most sought after residential‚ commercial and retail properties. Bahrain bay’s conceptions are very promissing
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COMPANY CASE Bahrain Bay: Building Customer Relations for the Future 1. What are Bahrain Bay’s four foundational philosophies‚ and how might they be used as marketing tools? A) Focusing on scale and aesthetics Bahrain Bay is the first ambitious project of its kind for the Kingdom of Bahrain. Since the working in close association with planners‚ architects and developers the aim is to create a world-class destination which blends perfectly with its surrounding environment. Diversity
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1- The 4 main philosophy ideas that Bahrain Bay´s tries to communicate consist in: 1. Communicate a wide range of messages to the broadest range of audiences‚ such is the example of taking a risky marketing move to go to Cannes and advertise themselves there to a wide range of people. 2. Address challenges as they present themselves in the competitive market place‚ because they are starting a business in a place where the economy is booming‚ so it’s a very lucrative place but risky
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Q1: What are Bahrain Bay’s four foundational philosophies and how might they be used as marketing tools? A1: Bahrain Bay’s four foundational philosophies are: Scale and Aesthetics‚ Social Equity‚ Community Fabric and Tomorrow’s Environment‚ these foundations help realizing the high standards the venture is aiming for by creating this whole new totally customized environment‚ which adds a unique value to the project and opens a entire new market and fulfill more customers through diversification
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CONCPET NOTE FOR BAHRAIN 8-PAGE ADVERTORIAL PAGE 1 & 2– Opener Headline Options: Blissful in Bahrain Deck: Small in size but big on history‚ culture and unique experiences‚ The Kingdom of Bahrain is a fascinating country and a must-visit destination for 2018 Just 765sqkm in size‚ the Kingdom of Bahrain is the smallest country in the Middle East and yet‚ it packs quite a punch with a surprising mix of top-end accommodation‚ historic sites and trendy venues. A beautiful archipelago of 33 shimmering
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Bahrain; with a name meaning ’two seas’‚ is a visibly breathtaking island which conceals many hidden wonders that make it a spectacular place to visit. This small island‚ located in the Arabian Gulf‚ enjoys the warmth and brightness of the sun all year round. Bahrain is renowned for its archeological sites and is known for its vast history of architecture. The society consists of an interesting blend of many different cultures from all corners of the world. The capital‚ Manama‚ is a bustling city
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Company: The Bay The need analysis is done on the particular store that I worked at and for the Ladies wear department‚ concerns raised here may not be generalizable across all stores and departments. The needs analysis is performed to identify gaps between the desired performance and current performance. Concern Not all employees comply with the training provided; therefore not all employees promote the value added services the organization provides like auto locate and the Bay Credit Cards. Some
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Case: 2 Firm 1: Inovest Bahrain Firm 2: Investcorp Gulf B.S.C Introduction: An investment firm is a company whose main business is holding securities of other companies for investment purposes. The investment company invests money of its shareholders who in turn share in the losses and profits. Investment firms manage‚ sell and market funds to the public. Variety of funds and investment services are offered to the investors‚ which include portfolio management‚ legal‚ custodial‚ recordkeeping‚ tax
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Zain Bahrain Components of the business and the main products & services ZAIN BAHRAIN is a leading telecommunications operator which has re-shaped Bahrain’s telecommunications experience with a bold and innovative technological and marketing approach. We entered the Bahrain market in 2003 as the first company to break the telecoms monopoly and today‚ we offer world-class mobile as well as broadband and fixed-wireless services. We believe that our success is powered by the ability to interpret
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