MAGISTER MANAGEMENT UNIV. MERCU BUANA STUDY CASE MARKETING MANAGEMENT Samsung Electronics Company : Question for Study Case discussion: 1. What are the ingredients of SEC’s corporate turnaround strategy? What are the implications for marketing mix policies? 2. How strong is the Samsung brand? Can Samsung pass Sony and become a top ten global brand? 3. As Chief Marketing Officer‚ what are Kim’s role and responsibilities? 4. What does Samsung (and Kim) have to do to become one of the top ten brands
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Cathay Pacific Airlines Cathay Pacific has been serving and growing with Hong Kong for 60 years. Being as the world’s largest international cargo airline and the world’s busiest airport in terms of cargo traffic‚ Cathay Pacific is one of the seven airlines to be ranked as a 5-star airline by Skytrax in 2009. Affected by the unstable global situation of political‚ economic and cultural‚ each single change of general environment may cause significant influence of airline industry. Therefore‚ to
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Alibaba maintained its initial corporate culture which is the key cohesive force in enterprise‚ ensuring that every decision would not deviate from the company’s target and that strategies are for its long-term performance. However‚ due to this unique structure and the company’s election procedure‚ the independence of management of board of director cannot be guaranteed and the interests and rights of public shareholder might not be protected. In conclusion‚ the governance structure of Alibaba group
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5.2 Proposal to Expand Into Corporate Advertising Videos VYP has been approached by Zubinos Coffee Shops Ltd to produce a corporate advertisement. This has highlighted the need and opportunity for VYP to venture into advertising which may improve costing and profit margins. Social media advertising is a huge and growing business. Social advertising revenue is forecasted to increase by 194% to reach $15 billion by 2018. Facebook‚ Twitter and Google+ are the most popular social networks with search
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personal injury case. His wife Jane Smith accompanies him during your meeting because she has some additional tax planning advice to ask of you. ROLE: After reviewing John and Jane Smith’s points of view‚ it will be your turn as a tax professional to decide on the best course of action from a tax perspective on their issues. Prepare a three page memo (at least 900-1‚500 words per page) to John and Jane Smith addressing the issues presented. PLAYERS: JOHN SMITH ESQ. “I worked on this case for over two
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Technological Environment Analysis of Cathay Pacific Airways: Technological factors include forces that create new technologies‚ creating new product and market opportunities. It is based on considerations as to whether the local market has sufficiently developed technologies to take full advantage of the product. It should be noted that high technologies are required to make full use of the variety of promotional methods using alternative advertising media such as television or websites.3
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Quince Chong Wai-yan Director Corporate Affairs Cathay Pacific Airways Quince Chong joined Cathay Pacific Airways as Manager Corporate Communication in 1998 with a responsibility for the overall communications strategy of the company. She became General Manager Inflight Services in July 2000 to manage the airline’s cabin crew and develop inflight catering and service products. Ms Chong then assumed the position of Director Service Delivery in July 2004 to oversee all aspects of the airline’s
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Implementation of CSR and Good Governance A Critical Analysis Practice of socially responsible actions is an indicator of good governance. Governance is about the relationships among shareholders‚ and in between management and equity holders. Theoretically speaking‚ corporate social responsibility (CSR) is about the corporation’s relationships with the rest of the world‚ including its employees and the society within which it operates. The implementation of corporate social responsibility
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Safai Karamchari: Analysis from health perspectives Introduction As human beings‚ health is very much matter of concern these days at a time when all stakeholders related to this has failed to provide adequate services to people. Of these people‚ Safai karamchari has known to be in the list of vulnerable category that has been deprived from basic amenities at work place for many years even after intervention by government. It is being said at political and social level that there is need to take
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Group No: 5382 NANYANG TECHNOLOGICAL UNIVERSITY NANYANG BUSINESS SCHOOL AB329 APPLIED RESEARCH PROJECT Corporate Governance and Firm Performance: A Study of Family and Non-family Controlled Firms in Singapore U1010347C U1010546K U1010424G Chua Ang Hong Ho Chuan Lui Tee Chin Siang Bryan Supervisor: Associate Professor Ho Kim Wai Applied Research Project submitted to the Nanyang Business School‚ Nanyang Technological University in partial fulfillment for the double degree
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