THE DELL DUDE CONNECTS WITH PC BUYERS Every so often an advertising character jumps out of the television screen and into the hearts of consumers. A few years ago it was “Stuart”—the geeky‚ red-headed know-it-all who appeared in commercials for online stock trading company Ameritrade—who struck a chord with viewers. The latest ad spokesperson generating the buzz is “Steven‚” the lovable blond surfer dude who gives expert advice to people shopping for a home computer. The “Dell Dude” is played
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SWOT of Dell Strengths Dell Company has always been the largest PC maker and one of the best known and renowned computer brands in the world. For the last couple of years it has strongly held its position as a market leader. It was also known by its direct relation with the costumer by cutting out retailer and supplies directly to the costumers which approached to them loyal consumers. Weaknesses The company has such a huge range of products and components from many
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Brief Outline This case is regarding Dell computers financial status in the period from 1991 to 1995. In this analysis we intend to highlight the various issues related to working capital experienced by the company. What makes this case interesting is the turnaround of Dell’s financial structure which in turn led to its recovery from seemingly major liquidity issues. To give a brief outline‚ this study enlightens one on how a fast growing company can get into trouble due to mismanagement of cash
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Dell Corporation Case Study I. Introduction Started by Michael Dell‚ Dell Computer Corporation is one of the world’s leading direct marketers of personal computer systems. Dell Computer Corporation designs‚ manufactures‚ markets‚ services‚ and supports a wide range of computer systems‚ including desktop personal computers‚ notebook computers‚ and network servers. In addition‚ it also markets peripheral computer hardware and software‚ as well as service and support programs. The success of Dell
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fastest growing computer companies of our times - Dell Computer Corporation. Dell is a premier provider of products and services required for customers worldwide to build their information-technology and Internet infrastructures. Dell‚ through its direct business model‚ designs‚ manufactures and customizes products and services to customer requirements‚ and offers an extensive selection of software and peripherals. Dell is the first to design its own computer system. In 1991‚ Dell introduces its
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Dell Case Study Part A TABLE OF CONTENTS Introduction and Company Background……………………………………………………………………………………….3 Key Offerings………………………………………………………………………………………………………………………………..4 Perceptual Map…………………………………………………………………………………………………………………………….5 SWOT Analysis………………………………………………………………………………………………………………………………6 Concept Generation……………………………………………………………………………………………………………………..6 Works Cited…………………………………………………………………………………………………………………………………..7
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Matching Dell 1. Analyzing Dell’s value chain and competitive strategy‚ explain how Dell was able to succeed (build competitive advantage) in the low profitable situation of the PC market. “Value Chain Analysis” is a tool for analyzing the value creation system of competitors. Objective is to develop a value creating system with competitive advantage. A value chain is a chain of activities. Products pass all activities of the chain in order and at each activity the product gains some value. The
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March 4‚ 2011 Case-Revitalizing Dell I. Diagnosis Question 1: The most critical shifts in Dell’s contextual factors‚ including industry dynamics‚ trends‚ technology changes and shift of the competitive landscape are following: The industry has changed significantly over the last 20 years. The traditional business model in the PC industry was inside-out‚ supplying machines based on orders from distribution‚ resell and retail channels‚ thus following the indirect selling concept. Dell’s direct
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General Environment Technological Segment- Dell is in the business of providing technology. Because of this it must stay up to date with the current technology available to its consumers. It attempts to do this by keeping strategic partnerships with its suppliers to have current technology and to manage their bargaining power. 3. Global segment- One of Dell ’s focuses is the emerging markets‚ namely Brazil‚ Russia‚ India‚ and China (BRIC countries). They have introduced a new line of
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years‚ Dell Inc. has been on a long‚ hard journey‚ experiencing quite a lot of ups and downs. Dell has had several rivals throughout the years such as Hewlett-Packard(HP)‚ Acer‚ Gateway‚ Sony‚ Asus‚ Lenovo‚ IBM‚ MSI‚ Samsung‚ and Apple. Micheal Dell‚ at the age of 19‚ “started the company that would dominate the industry. The computer whiz had $1‚000 and a novel idea: to eliminate the retailer and sell directly to the consumer.”(1). IBM computers were selling at $3‚000 in stores and Dell had realized
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