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    employees to accomplish the end goal in whichever fashion they desire within certain parameters. Undoubtedly‚ the two methods offer two different approaches to getting to the same thing‚ the end result of the product. In his book‚ The Human Side of Enterprise‚ Douglas McGregor’s introduces Theory X and

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    Personal Selling

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    of your product/service offerings. Q2 *How do we need to do first*? First‚ you need to form yourselves into group of 5. Select someone in your team to be the team leader. Inform your tutor who is in your team. Q3 What exactly are we selling? You will represent one of the many hotels in Singapore. As you may be aware‚ many of the large hotels have function rooms and exhibition halls which they market to potential exhibitors or companies holding seminars or workshops. Your team is the

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    Selling Apporoach

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    1. It is important for a sales person to anticipate buyers concerns and objectives because it shows that you have concerns as well and as a sales person you must generate the correct information to help buyers understand there interest. 2. There are multiple numbers of objectives‚ but only a few are more difficult to handle and they fall in this categories needs objection‚ product or service objectives‚ company or source objections‚ price objections and time objectives. 3. The direct denial

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    Electric Cars Case Study

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    emissions of electric cars with this graph. Here we see the higher amount of emissions per electric car‚ although this can naturally be compensated during the lower emissions during the life-cycle of this car. To note that in case the battery has to be replaced during the life-time of the vehicle‚ the amount will increase to 12‚5t of CO2 per car‚ so more than the double of a gasoline car. 2.2 Source of energy. Here we get to one of the biggest problems of electrics cars: the way we charge them

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    Selling to Cynics

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    Summary – Shock advertising Generation X is society’s trendiest group‚ it is realistic and under the age of thirty. Advertisers have recently discovered this segment and are willing to sell directly to them now‚ but also would like to start a relationship that goes beyond this generation. The problem is that Generation X doesn’t trust advertisers‚ they are aware of the fact that there are companies willing to sell them products they don’t want. These companies are desperate to reach this new segment

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    The Smart Car - Case Study

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    Christina L. Brown MRKT 454 Case # 10-2 The Smart Car June 16‚ 2012 Competitive advantage exists when there is a match between a firm’s distinctive competencies and the factors critical for success within its industry (Keegan & Green‚ 2011). There are two basic ways to achieve competitive advantage. First‚ a firm can pursue a low-cost strategy that enables it to offer products at lower prices than competitors. Next‚ an advantage can be gained by a strategy of differentiating products

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    Case Study: Merit Enterprise Corp March 19‚ 2013 After careful review Merit Enterprise Corp case study the pros of option 1: (assuming that JP Morgan Chase will continue to extend season credit lines and medium term loans.) First‚ it would keep Merit Enterprise as a private company. Secondly‚ Merit’s would have the right of non-disclosure. Private companies are not required to disclose details about their operations. Third‚ Merit Enterprise does not have to answer to shareholders if the stock

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    Cars

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    Why Teenagers Need Cars Imagine cruising down the highway in a brand-new red Mustang. This must be every teenager’s dream‚ though in reality‚ a compact sedan with a couple of dings in the door is probably more typical for those lucky enough to have a vehicle. Life is hard for teens who lack their own set of wheels. Today a car is a necessity‚ not a luxury‚ for teenagers‚ in my opinion. To begin‚ the daily schedule of the average student is a whirlwind of activity. What parent has time to

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    Dream Analysis Papers

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    Dream Analysis I am going to do my dream analysis paper using the quantitative methods outlined in Every Dream Interpreted‚ by Veronica Tonay and “The Hall/Van de Castle System of Quantitative Analysis‚” available at dreamresearch.net. However‚ I will also be analyzing the data qualitatively‚ from a Freudian psychoanalytic perspective. Okay! The client is a 35-year-old female‚ and after interpreting her dreams and analyzing the data‚ I found that her main wish is to be content with herself

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    2.4. Small Medium Enterprises (SMEs) Small Medium Enterprises (SMEs) do not have a stable definition because it varies on the economic status of each country. Generally‚ SMEs are divided into two: small enterprises and medium enterprises. In the developing countries‚ the employment level for micro enterprises should be less than 10. Small enterprises should range from 10 to 49 while large enterprises should range from 50 to 249 (Hussain‚ et al.‚ 2012). It was specified by the European Commission

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