CHANELʼS BRAND STRATEGIES ANALYSIS REPORT Prepared for: Marn Lim‚ Klintonn Poh‚ Circe Henestrosa Prepared by: Teo Jia En 12565 FH3E 4th November 2010 Fashion Management DE1207 Project 2 Lasalle College of the Arts TABLE OF CONTENTS 1.0 Executive Summary November 4‚ 2010 2.0 Company Background and History 2.1 History of Chanel and Information on Chanel S.A. 2.2 Chanel Asia Pacific and Singapore boutiques 3.0 Industry
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according to the brand development strategies from the text. What have they done in the past? What would you recommend to ESPN for future brand development? Discussion: Brand development in the past has consisted of creating new and exciting ways to bring the latest sporting events. A company has four choices when it comes to developing brands. It can introduce line extensions‚ brand extensions‚ multi brands‚ or new brands. Line extensions occur when a company extends existing brand names to new
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Case 2: Pacific Brands: Rebuilding the brand Industry: Australian Textile(Apparel) Industry Australia listed company from 2004. Product segment of Pacific Brands: Underwear & hosiery: 1/3 of sales‚ contributes more than half of the earnings Workwear: account for just over 22% of sale Homewear: account for just over 22% of sale Footwear‚ outerwear and sport business: $175 million write-down on the division at February 2011 Market segment of Pacific Brands: Australian‚ New Zealand‚ UK
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prefer texting nowadays so so face to face communication is really starting to lack in society. Texting is constantly changing our language. The use of abbreviations‚ digits and the general absence of any vowels has changed the way we can communicate with people and how we use the written word by mobile phone. The short talk we have over the phone has affected the way we talk to a person face to face. Due to the rapid expansion of technology‚
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credible‚ so the audience can buy into the claim being made. The North Face advertisement‚ “NEVER STOP EXPLORING” is presenting the brand as the best one to have if the audience engages in outdoor recreational activities. North Face claims that since one person can reach the top of a mountain with their gear it is possible for anyone to achieve a certain goal with their brand. The advertisement leads the audience to believe the brand is durable and able to withstand extreme conditions. The person climbing
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opportunity was that Eskort did a double-dealing with the Minister of Health to place Tiger brands specifically their subsidiary‚ Enterprise‚ of having listeria in their products. I did this by combining evidence of the numerous articles stating the fact that that the ST6 strain was found at Polokwane facility and how this could lead to the deaths of 180 people. I also used the definite comments of the CEO of Tiger Brands‚ I didn’t make up any of his comments it was word for word which helped to support my
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Fundamentals of Multinational Finance‚ 3e (Moffett) Chapter 5 The Foreign Exchange Market 5.1 Multiple Choice and True/False Questions 1) Which of the following is NOT true regarding the market for foreign exchange? A) The market provides the physical and institutional structure through which the money of one country is exchanged for another. B) The rate of exchange is determined in the market. C) Foreign exchange transactions are physically completed
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Pacific Brands is Australasia’s leading manufacturer and wholesaler of apparel and home and sporting consumer brands including Berlei‚ Bonds‚ Clarks‚ Dunlop‚ Everlast‚ Grosby‚ Holeproof‚ Hush Puppies‚ King Gee‚ Slazenger‚ Sleepmaker and Tontine. Pacific Brands has substantial scale with sale of $A1.5billion and 7000 employees‚ and was the second largest MBO completed in Australia at the time of completion. ‘Catalyst Investment Pty Ltd 2010 case study‚ Pacific Brands Nov 2001 to April 2004’ Globalisation
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Face Detection Ming-Hsuan Yang University of California‚ Merced‚ CA 95344 mhyang@ucmerced.edu Synonyms Detecting faces Definition Face detection is concerned with finding whether or not there are any faces in a given image (usually in gray scale) and‚ if present‚ return the image location and content of each face. This is the first step of any fully automatic system that analyzes the information contained in faces (e.g.‚ identity‚ gender‚ expression‚ age‚ race and pose). While earlier work
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international luxury brand. Burberry designs‚ manufactures and licenses apparel and accessories for distribution through its own stores and network of prestige retailers worldwide. In early 1998‚ the new management team at Burberry set out its strategy to reposition and revitalise the brand‚ which resulted in significantly improved results and strengthened the base to build the business. With continuous growth since last five years‚ Burberry has faced new challenges of brand sustainability and positioning
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