S&S Air‚ Inc. 2009 Income Statement Sales COGS Other Expenses Depreciation EBIT Interest Taxable Income Taxes (40%) Net Income $20‚077‚000 $14‚985‚000.00 $2‚399‚000.00 $655‚000.00 $2‚038‚000.00 $362‚000.00 $1‚676‚000.00 $670‚400.00 $1‚005‚600.00 Dividends Add. To RE $205‚000.00 $800‚600.00 2009 Balance Sheet Current Assets Cash AR Inventory Total CA Fixed Assets Net P&E Total Assets 1. Ratios Current Ratio Quick Ratio Current Liabilities $365‚040 $1‚534‚680 $1‚238‚500 $3‚138‚220 AP Notes Payable
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Case Study for the Barack Obama Campaign The Barack Obama Campaign case shows how the Internet‚ especially social media can leverage its power to reach and encourage publics engage with communication and activities of the organization fast and cost-effectively. In the period of 2008 presidential election‚ Obama and his official team Obama for America (OAF for short) ran a web-based grassroots campaign and used social media as a tool to interact with supports timely‚ and enhance Obama’s reputation
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communications campaign is a important problem to be considered by managers. In this essay‚ I will first analyse theorise of marketing communications and explain the elements of marketing communications process. After analysing the theories‚ I will set a model about the marketing communications campaign in sport industry. The model includes five parts: Align with marketing objective‚ consider the target market‚ set promotional objectives and develop promotional mix. Finally‚ I will take Nike as a case study;
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Do you think it is a good resource for the general public? Why or why not? The first page of the line above from the CDC is a bit confusing at first but the layout is relatively easy to manage (once you realize this is the right page). For the general public‚ a mission statement telling the reader the purpose of the resources given would be helpful. After selecting a section‚ the “second” page has a “better lay out”. The third click where the page layout with a side drop-down menu bar to the left
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“Real Beauty” campaign. Pozner begins her essay by setting up a scene at Madison Avenue‚ where she claims ads there objectify women and the products don’t; unlike Dove’s new “firming crèmes”‚ which objectify women. She illustrates an ad of a smiling diverse group of healthy‚ beautiful and voluptuous women that are happy with the way they look. However the ads for their new product that will help “correct” the pesky problem areas; makes Dove sound hypocritical since their whole campaign is about loving
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magazines‚ advertisements‚ and television help to guide people’s perspectives. And one of the topics that it influences in society includes the way that society views female beauty. Many people feel that the media affects our notions of female beauty while many others argue against that. Valdes-Rodriguez in “My Hips‚ My Cadera‚ talks about the way her body is viewed in different cultures. And supports the fact that the environment you grow up in influences your perspective of beauty. However‚ while many
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Campaign strategy Campaign Research Starts With Strategy and Questions To develop a campaign research plan‚ you need to know two things: 1) What are the goals of the campaign? 2) What questions need to be answered to reach those goals? This is a list of general campaign questions to help start your research process. These are not research questions. Each general campaign question should generate a list of more specific research questions. For example‚ "What is the issue/problem?" could lead
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Museum Paper Assignment: Girl with the Doves and Dionysos and Retinue Art History I Professor E. Gibson December 2‚ 2009 In ancient Roman and Greek cultures it is evident that many sculptures were utilized to honor the deceased. Funerary art such as the Greek Grave Stele of a Little Girl and the Roman Triumph of Dionysos and the Seasons Sarcophagus are deeply connected by the purpose and medium of which the sculptures were created yet dissimilar in the style and themes
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Who knew that in today’s world a personal care product would actually promote natural beauty? Dove attempts to turn portrait drawings into reflections of true beauty in their experimental commercial. A retired FBI forensic artist sketches women based on how they describe themselves. Throughout this process‚ the viewers of the ad can tell they feel uncomfortable describing their own physical features. They are dismissed with no further instruction. Another group of people come in and instead of describing
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PR Campaign of Fair Trade Lee Lok Lam‚ Fion 10562280 Media and cultural studies Middlesex University (Hong Kong) Situation research & analysis Fair Trade Hong Kong‚ it is a non-profit association Which set up in 2008. It assembles all of the Fair Trade’s store in Hong Kong. A nd officially joined Fair trade International in 2012. In 2012‚ Fair Trade Hong Kong Although it hold different activitie s to promote “Fair Trade” to different hierarchies recent years‚ th e result is not outstanding. So
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