emeraldinsight.com/0959-6119.htm Quick-service The product innovation process of restaurant chains quick-service restaurant chains Michael C. Ottenbacher Heilbronn University‚ Heilbronn‚ Germany‚ and 523 Received 20 May 2008 Revised 24 July 2008‚ 23 September 2008 Accepted 24 September 2008 Robert J. Harrington University of Arkansas‚ Fayetteville‚ Arkansas‚ USA Abstract Purpose – This paper aims to outline the innovation process activities described by quick-service restaurant (QSR)
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no idea what to expect for our curriculum. Discovering the process of influencing others and group choice has been enlightening for us as a class. Actually‚ Diffusion of Innovation Theory‚ which was developed by Rogers in 1962‚ is one of the oldest social science theories. Diffusion of Innovations seeks to explain how innovations and social changes are taken up with a segmented group of people. Through knowledge and application of research-based theories‚ we have grown to understand the different
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Raul Melendez RV EMR Innovations case 1. Succinctly describe the real product that EMR is attempting to market * Eric Reynolds and Mary Reynolds are a young couple that formed their love over RV’s (recreational vehicles) into a profitable business. In 1995‚ the Reynolds opened an RV repair business out of their home and by 1999 the business was large enough to allow them to open their own shop in Amana‚ Iowa. On 2002‚ Eric Reynolds came up with innovative products that helped or repaired
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The bumpy road to low carbon development: Insights from changes in the innovation system of China’s photovoltaic industry 1 Introduction Environmental scientists‚ energy experts and relevant enterprises assure us that the technological solutions needed for low carbon development are already available. This is good news as it implies that – at least technically – it is possible to prevent global warming beyond the 2°C threshold. But what does ‗availability‘ of low carbon technologies actually
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The future of open innovation Oliver Gassmann1‚ Ellen Enkel2 and Henry Chesbrough3 Institute of Technology Management‚ University of St. Gallen‚ Dufourstrasse 40a‚ CH-9000 St. Gallen‚ Switzerland. oliver.gassmann@unisg.ch 2 Dr. Manfred Bischoff Institute of Innovation Management of EADS‚ Zeppelin University‚ Am Seemoser Horn 20‚ D-88045 Friedrichshafen‚ Germany. ellen.enkel@zeppelin-university.de 3 Center for Open Innovation‚ F402 Hass School of Business‚ University of California‚ Berkeley‚ CA
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Innovation Coca-Cola started its life as an innovative‚ new product that sought to quench the thirst of the Atlanta work force. While the target market may have expanded greatly over the past 128 years‚ that culture of innovation has stayed strong throughout the company. This innovation‚ however‚ as seen throughout the case study does not come from the hugely generalized‚ or even perfected‚ industry of the production‚ bottling‚ and distribution of Coke. Instead it comes from areas outside of Coca-Colas
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Tourism and Leisure Marketing 241 Case Study Analysis 1 elBulli: The Taste of Innovation 1. What factors made elBulli the best restaurant in the world? Which elements of the elBulli experience create value for customers? The factors that made elBulli the best restaurant in the world are the fact that the chef Ferran Adria had revolutionizedhaute cuisine and elevated the experience of eating to a new level. The fact that they open an “R&D laboratory” is also great for teh improvement
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MERCK: OPEN FOR INNOVATION? Founded in 1891 as an American subsidiary of his German namesake‚ Merck was once considered the “undisputed king of the pharmaceutical industry with ground‐ breaking drugs”(The Chief Executive 2003). But for the last decade‚ Merck has gone through a period of stagnation; it began to lose exclusivity patents on blockbuster drugs and has witnessed Pfizer’s rise to top place in the industry. It seemed now that internal R&D that was once the company’s main asset would
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Samsung Electronics: Innovation and Design Strategy Introduction: The case study commences with the integration of innovative design and brand management by Samsung Electronics which started a new trend in the electronics industry. As discussed in the case‚ initially Samsung was not much popular and lacked design identity but later it relocated itself by: * Improvement in the product development processes * Increasing their investments in R&D and product design i.e. R&D globalization
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6 Critical analysis and the Development over time 6 Current Market Scenario 10 Customer Segmentation 10 Price Differentiation 11 Market Segmentation 11 The Future Outlook 12 Conclusion 12 Bibliography 13 Executive Summary An attempt has been made through this paper to understand the evolution and development of televisions from the marketing perspective. This paper discusses the shortcomings which were noticed by manufacturers which initiated a chain of constant innovation and improvement
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