The project aims to decipher how effectively Coca Cola Company has leveraged consumer behaviour in India. We have considered the challenges that India poses for the marketing of globally produced FMCGs (fast moving consumer goods) followed by observation of how the marketing of Coca Cola has been tailored for the Indian context and on its relative successes. Cultural Factors: Culture is the fundamental determinant of a person’s wants and behaviour (Philip Kotler). India has always been known for
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Case Analysis: The Intel Pentium Chip Controversy (A) Immediate Issue: As Andrew Grove‚ during my meeting of December 17‚1994 with my internal team‚ Should I approve replacing the defective Intel chips of all concerned users with no-question asked? Also‚ should we also pay for the labor and other incidental costs? How should we integrate our decision into our financial books? Basic Issues: • Negative Publicity: Since Oct 30th‚ we have encountered a self-propelled negative publicity campaign
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Automatic Renewal Clauses: The Case between Letisha and Sudson Washer and Dryer Abstract This paper examines a contract between Letisha and Sudson Washer and Dryer that contains an automatic renewal clause. The potential defenses for Letisha if Sudson sues her for breach of contract are presented. The defenses for Sudson that support the automatic renewal clause are also discussed. The ethical issues of using an automatic renewal clause and the actions of the Sudson Washer and Dryer
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2002‚ Coles announced a major restructuring program‚ aiming to cut costs by improving its supply chain management‚ implementing changes to its information technology‚ and trying to achieve better synergies with the other segments in the Coles Myer Corporation. The supply chain changes include restructuring its distribution centre network and simplifying operations and processes in its stores and distribution centres. In addition‚ Coles planned to improve its loyalty programs. In addition to the major
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ANALYSIS OF STRATEGIC POSITION Deutsche Post World Net has a unique spectrum of international services including brands DHL‚ Deutsche Post and Postbank with different types of services. Thus‚ we have decided to focus on DHL in this analysis in order to better understand to strategic position within logistic services. PESTEL ANALYSIS: Legal: ▪ Deregulation and liberalisation of the airline industry ▪ Environmental regulations and protection Political: ▪ Liberalisation of
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Strategic Analysis Of JetBlue Airways Executive Summary This report on JetBlue identifies how they have become an innovator in the airline industry by targeting customers who value a low-cost‚ customer conscious airline. They have formulated strategies that have enabled them to operate in a highly efficient and effective manner while realizing the importance of aligning their strategies with their environment. The report thoroughly discusses the strengths and weaknesses that the company
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in the retail industry. The paper begins by using PEST analysis‚ Porter’s 5 forces analysis and Competitors’ analysis to analyse the environment of supermarket industry. The next section is to analyse the strategic capability of Aldi. The following section discusses purpose of Aldi‚ and the final section draws recommendations for improvement of Aldi’s strategy. Section 1: Environmental Analysis PEST analysis Based on using a PEST analysis‚ it is likely to recognize the core environmental influences
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done through the analysis of eBay’s competitive environment using the Porter’s 5 forces and positioning in the industry using the BCG portfolio matrix. Following which‚ we will proceed to identify the sustainable competitive advantages of eBay using the resource-based view of the firm. The core competence of eBay will also be discussed. Through an overview of the above mentioned analyses‚ we will propose recommendations to address the problem faced by eBay. Major Issue From the case‚ our group has
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environment‚ risk assessment‚ control activities‚ information and communication‚ and monitoring. The control environment is the awareness of the controls from the people within the organization. Risk assessment is the company’s identification‚ analysis‚ and management of risk in the preparation of the financial statements. Control activities are the company’s policies and procedures to address any potential risk. Information and communication focuses on the systems used for creation of the financial
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The plant costs $12million in investment and requires up to$ 2.25 million for upgrading to new technology. An in-depth investigation and analysis is conducted for both the company and the industry to accurately determine the worth of investment in the Collinsville plant. Net present values are calculated for all possible scenarios. After a thorough analysis of the data‚ suitable recommendations are provided. Table of Contents Executive Summary 2 Introduction 4 About The Collinsville Plant
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