MAPQUEST CASE * Current Situation Actually‚ the company is well positioned in the consumer’s mind and in the market because of its good strategies over the world. This company has evolved because at the beginning it was a company focus in mapping‚ printing and location information businesses‚ but then with the technology evolution they improved and adapted its products to the new market tendencies. * Key Question * How MapQuest could maintain its position in the industry and how
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Case Analysis of Haier A little background: Haier‚ a Chinese enterprise founded in 1984. After thirty years research and development‚ it has become a successful case that leads Chinese enterprises to the whole world. Qingdao Electrical Appliance Factory which is the predecessor of Haier‚ it was a Chinese government collectively-owned enterprise‚ since Zhang Ruimin took over it‚ he found the shareholder agreement of Qingdao Electrical Appliance Factory‚ then defined Haier a private enterprise and
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Case analysis of DHL DHL was founded in1969 and has a high performance in the worldwide market. As the important strategic significance and high margin of U.S. express and logistics market‚ DHL attempted to entry the market since 1983. The value-add services of DHL DHL offers international logistic services. DHL provide three parts of value-add service as Assembly‚ Kitting and Co-packing Services; Pre-retail Services and other services. Assembly‚ Kitting and Co-packing Services include Product
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After a nine-week period of $100‚000 investment divided equally among four stocks (3D Systems‚ Microsoft‚ Nordstrom and Sony)‚ our portfolio has been liquidated‚ analyzed‚ and compared to the surrounding markets by investing the same $100‚000 in each of 3 different indexes: the VFINX‚ the VHGEX and the NASDAQ 100. These portfolios represent the overall U.S.‚ global equity and technology market‚ respectively. Shown below are the results from the portfolio and its comparisons. Performance/Risk Assessment
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products to the market’s specific preferences and consumers’ local tastes. Thus‚ it was the cross-country preferences of consumers that determined what products Unilever would carry. The global segment provides an enormous opportunity for Unilever. The case states that emerging country markets show the greatest potential for sales growth. Major competitors such as Procter & Gamble and Kraft Foods had sales in roughly 140 to 150 different countries in 2003‚ and Nestle‚ Unilever’s main rival‚ had market
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Executive Summary In Springfield Nor’easters case study‚ Larry Buckingham is the marketing director for the Nor’easters‚ a class A minor league baseball team in Springfield‚ MA. As any other profit-seeking business the objective of this sports club is to sustain a viable business by making profit‚ at least brake-even in the opening season. The two major sources of revenue for Nor’easters are ticket and concession sales. Larry conducts market research to gain knowledge about potential customers and
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suppliers. While molds can be considered to be a commodity‚ the medium sized machines‚ customized machines and the thin wall molds were Husky’s specialty. Husky’s customers have relatively low bargaining power. Substitutes are non-existent in this case as no technological process is available for replacing the injection molding for complicated plastic shapes‚ thus‚ Husky faced no threat at this point of time. Barriers to entry are somewhat high as the capital requirements were high‚ governments establish
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Netflix was the first company to create an online DVD movie rental service. The service has created a new movie market niche which has secured them a competitive first-mover advantage in this new high-tech venture. The popularity of the service has sparked the interest of market competitor Blockbuster who may become a growing threat to Netflix should they enter the online movie rental market (Perreault‚ 2004). Netflix was founded by Reed Hastings‚ Netflix was incorporated on August 29‚ 1997
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produce 107 million tons of steel through reduction of iron ore‚ and minimills have a capacity of 21 million tons‚ and these businesses utilize a scrap melting process. Specialty mills have a capacity of 5 million tons‚ and for the purpose of this analysis‚ the focus will remain between the first two types of firms. Integrated firms dominated the industry until the 1960s. This segment was dominated by powerhouse companies such as U.S. Steel and Bethlehem Steel‚ which mainly competed in the flat
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Table of Contents Executive Summary i Table of Contents 1 About WestJet 1 Market Share 2 Domestic 2 International 3 Market Position and SWOT Analysis 5 WestJet Key Financial Ratios 7 Accounting‚ Finance‚ Legal and Environmental Issues 8 Shareholders and Company Ownership 8 Accounting Policy and Internal Control 9 Legal 9 Environmental 11 Investor Recommendations 12 Bibliography 13 THE COMPANY AND ITS POSITION IN THE MARKET Competitive Landscape Markets where WestJet competes:
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