Superior Supermarkets Bilal Khan 101647863 Marketing - Master of Management 78-614 Odette School of Business‚ University of Windsor TITLE OF CASE: Superior Supermarkets. _"Everyday Low Pricing"_ KEY PERSON AND HIS / HER POSITION IN THE ORGANIZATION: James Ellis Senior V.P at Hall Consolidated and President of Superior Markets KEY ISSUE OR DECISION THAT MUST BE MADE: Should Superior Supermarkets implement the everyday low pricing strategy? If so‚ should this strategy be adopted across-the-board
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Hi-Value Supermarket Case Study Problem Statement Hi-Value Supermarkets located in the Centralia‚ Missouri area are faced with the problem of deciding whether or not to change their sales strategy to everyday low pricing. This has become an important subject for Hi-Value due to their loss in sales of the last few quarters‚ and a possible future loss in market share in their area. Hi-Value has three stores in the Centralia area and all are perceived as having a high market value in comparison
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Case Brief: Superior Supermarkets Short Brief: Superior Supermarkets MKT 5023 The University of Texas San Antonio I. Major Issue The major issue presented in the Superior Supermarkets case study is: Should Superior Supermarkets adopt an “Everyday Low Price” pricing strategy? II. Alternative Courses Maintain Current Pricing Strategy i. Advantages 1. No New Training or Advertising Adjustments Needed
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EVERY DAY LOW PRICING (EDLP) is a pricing strategy that has been a remarkable success for some manufacturers/retailers and a disaster for others. Despite some rather high-profile failures‚ the strategy attracts attention among all types of marketers. Recent reports indicate that 27% of consumer non-durable manufacturers and 23% of consumer durable manufacturers have adopted an Every Day Low Pricing strategy.
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PROBLEM STATEMENT Superior Supermarkets (SS) must decide whether or not to pursue an everyday low pricing (ELP) strategy at its three Centralia MO locations. Strategic Issues & Marketing Mix Pricing: Current prices are reflective of a high-end branding strategy. SS everyday (non-promotional) prices are approximately 10% higher than Harrison (Hr) and about 7 percent higher than Grand American (GA) and Missouri Mart (MM). Subsequently‚ higher prices have become a competitive concern due to their
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March 5th‚ 2012 Superior Supermarkets: Everyday Low Pricing In April 2003‚ James Ellis‚ the president of superior supermarket was about to meet with the District Manager that manage the three supermarkets in Centralia Missouri. He mentions that the higher prices in Centralia and the growing price consciousness among the local shopper. They are currently facing the risk of losing market share from supermarkets in Centralia. Specifically‚ he was asked to implement Everyday Low Pricing for all product
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Major supermarket chains regularly churn out and advertise a dazzling array of promotional packages and price discounts. But are consumers really benefitting from this seemingly perpetual price competition between the two biggest supermarket chains - ParknShop and Wellcome - in the market? The truth is that‚ in some cases‚ they are not what they appear to be but mere promotional sale tactics to lure customers into buying - and buying more. The revelation was borne out in an analysis of the
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Wal-Mart Stores: “Every Day Low Prices in China” Opening Statement Strengths of Wal-Mart in the United States Every Day Low Prices Economies of Scale Another key advantage Wal-Mart has over the industry is its supply–side economies of scale. The organization enjoys lower costs per units because it purchases products in high volumes. This allows the company to spread the costs over more units. In addition‚ the company had successful innovation in technology to increase efficiency in
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Case Recap In early April 2003‚ James Ellis‚ the President of Superior Supermarkets‚ met with company executives to discuss the ability to adopt an everyday low price (EDLP) strategy for Superior Supermarkets in Centralia and Missouri. Superior Supermarkets is a division of Hall Consolidated‚ a privately owned wholesale and retail food distributor. Hall distributes food and related products to some 150 company-owned supermarket units and about 1‚100 independent grocery stores in the U.S. through
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Case Analysis: Reed Supermarkets: A New Wave of Competitor Introduction & Problem Definition This case involves a mid-sized‚ regional grocery store chain called Reed Supermarkets. Reed has 192 retail stores‚ two regional distribution centers and 21‚000 employees in five states in the Midwest of the United States. This case discusses Reed’s market strategy for the Columbus‚ Ohio‚ market in particular‚ which is one of Reed’s largest markets. The Columbus market has grown slightly over the
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