EXECUTIVE SUMMARY Statement of the Problem Merck & Co.‚ Inc.‚ a leading pharmaceutical company‚ faces the threat of the patents of its most popular drugs expiring in 2002. The only way to counter the loss of sales from these drugs going off patent is to develop new drugs in order to refresh the company’s portfolio. LAB Pharmaceuticals‚ a small pharmaceutical company who specializes in the treatment of neurological disorders‚ has approached Merck with the opportunity to license Davanrik‚ a new
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MERCK SHARPE & DOHME CASE SUMMARY QUESTIONS 1. Provide brief Background and Context In 1996 Merc Sharp & Dohme (MSD)‚ one of the top tier pharmaceutical firms in Argentina was undergoing fundamental changes in both its organizational structure as well as managerial philosophy. For over a year the company was under a new managing director who was leading the transformation of the company. The main goals at the time were to change the old hierarchical management system into a flatter
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c. Moody’s Investors Service downgraded the long-term senior unsecured rating of AZN from A1 to Aa2 in 2007. Assess any potential association between this downgrade and AZN’s arrangements with Merck. Paris‚ July 30‚ 2007 -- Moody’s Investors Service downgraded the long-term senior unsecured ratings of AstraZeneca plc and its guaranteed subsidiary to A1 from Aa2. This downgrade followed the announcement of AstraZeneca’s acquisition of MedImmune for a total consideration of more than US$15 billion
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RECALL AND PERSUASION Does Creative Advertising Matter? Brian D. Till and Daniel W. Baack ABSTRACT: Creativity is an important component of advertising. This research examines the potential effectiveness of creative advertising in enhancing recall‚ brand attitude‚ and purchase intent. Our basic methodology compares a set of randomly selected award-winning commercials (Communication Arts) with a random sample of control commercials. The commercials were embedded in television programs and subjects
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1. The main reasons of Toyota’s recall issues Lately‚ people most concerned about the recall event which happened on the world’s largest vehicle manufacturers‚ Toyota. This event affect all over the world including China‚ USA‚ Europe. The incident makes the corporate brand image dropped and also loss the consumer confidence. Why this event did occur? During the research and analysis‚ the major cause of Toyota’s recall is the quality issues. For example the accelerator pedal problem‚ many different
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Merck and Co. and river blindness MANUEL VELASQUEZ‚ Business Ethics. Concepts and cases 4th edt.‚ Prentice Hall‚ Upper Saddle River‚ New Jersey‚ 1998 River blindness is an agonizing disease that affects some 18 million impoverished people living in remote villages along the banks of rivers in tropical regions of Africa and Latin America. The disease is caused by a tiny parasitic worm that is passed from person to person by the bite of the black fly which breeds in river waters. The tiny worms
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Product Recall Due To a Quality Issue The product recall I will be discussing is that of Motrin Infants drops which occurred in early September of this year. These infant drops are manufactured and distributed by Johnson & Johnson in the US through their subsidiary McNeil Consumer healthcare. Motrin is a baby drop formula used to treat fever‚ aches and pains in children 2 years or younger (webMD.com 2013). The recall occurred when plastic particles the size of a poppy seed were found in a batch
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Toyota Recall 1. WHAT ARE THE PRIMARY CAUSES OF TOYOTA’S RECALL PROBLEM? The primary cause of Toyota’s recall was outsourcing their pedal manufacturing and assembly. To this day Toyota has recalled an estimated 2.3 million cars in the U.S. affected by the accelerator assembly problem‚ 4.2 million vehicles to fix the floor mat issue and out of all those vehicles 1.7 million of them were involved in both recalls (Linebaugh & Shirouzu‚ 2010). Amongst them are the 2008-2010 Sequoia sport utility vehicles
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Mattel – Case Study “The Chinese-Made Toy Recalls at Mattel Inc.” PAPER submitted at the IMC Fachhochschule Krems (University of Applied Sciences) Master Programme International Business and Export Management by Matthias EBNER Stefan RAFFERSEDER Jaroslav SIVY Course: Strategic Purchase and Global Sourcing Lecturer: DI Rainer DAUBECK Submitted on: 04.12.2012 TABLE OF CONTENT ADDITIONAL INFORMATION .......................................................................
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Mattel toy recall Discussion Questions 1. How could Mattel have allowed these problems to happen? Aside from simply not using Chinese suppliers‚ could Mattel have avoided the toy quality/safety problems to begin with? Explain your answers. 2. Were Mattel’s responses to the toy recalls appropriate? Why or why not? 3. As supply chain trading partners‚ what responsibilities do Mattel and Early Light have towards one another? Should Mattel continue to use Early Light as a supplier-partner
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