RUNNING HEAD: NIKE & UNDER ARMOUR FINANCIALS Nike & Under Armour Financial Analysis Table of Contents Background……………………….……………………………………………………………………..3 Progress in last year…………………………………………………………………………………..3-5 Profitability/Debt Ratios…………………………...………………………………………………...5-7 Net Profit Margin………………………..……………………………………………………….5 Gross Profit Margin………………………...…………………………………………………….6 Return on Equity………………………….…………………………………………………...6-7 Earnings per Share……………………..………………………………………………………
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In this case analysis‚ we would take the point of view of an external adviser. II. Timeline 1954 - Establishment of the Armour Garments Company 1954-1967 - The company grew from 50 workers in 1954 to about 250 workers in 1967 Mid 1960s - More undershirt factories opened 1972 - Market for undershirt took a downturn - Introduction of “Blossom” which is a cheaper new product of AGC but with the same quality as “Armour” and “Marca
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of Maryland ‘special team’s captain’ came up with a game-changing the idea to revolutionize athletic-wear. Growing frustrated with having to change‚ and wash cotton tee shirts so frequently‚ Plank came up with the idea for the HeatGear tee shirt. Under Armour’s first product ever‚ developed through extensive research; the HeatGear tee shirt is made from synthetic fabrics designed to be sweat resistant‚ comfortable‚ and reusable. Kevin Plank started his journey in Georgetown‚ Washington DC. Working
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they had control on the athletic apparel oligopoly‚ but recently‚ Under Armour has become a serious competitor to the two companies. The road to becoming a legitimate competitor has been tough‚ specifically because of the competitive nature existing between firms in the same market. The market structure‚ determinants of supply and demand‚ and future outlook of the company can help us see the state and performance of Under Armour. Under Armour’s market is an example of a monopolistic competition‚ meaning
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Under Armour’s accomplishment over the last ten years has been nothing but remarkable. However‚ serious threats to the company growth should be a concern. Under Armour is strongly overlooking the fierce competition in the sports apparel industry that has the potential to seriously hold back the continued success of the company. For instance‚ the marketing strategy of Under Armour should face severe scrutiny as the company delivers a particularly wide-range of products‚ still they only focus on their
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2013 Company Background Under Armour is an American sports clothing and accessories company. Under Armour is a supplier of casual apparel and sportswear. The global headquarter of Under Armour is located in Baltimore‚ Maryland. The firm has started offering footwear in the year 2006. The European headquarters are in Amsterdam’s Olympic Stadium while the additional offices are in Hong Kong‚ Jakarta‚ Indonesia‚ China‚ Canada‚ Toronto‚ Denver and Guanghour. Under Armour was established in the year
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outlets with more affordable products. We have to remember that Under Armour is a North American brand and the greatest percentage of these team rights that they own are North American-based teams. Though it would be great to expand into global markets in Europe and Asia‚ and keep signing rising star athletes‚ they must first protect their house. In fact‚ that has been the main slogan used by UA often‚ “protect this
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Based on the profitability of Nike and Under Armour‚ I believe that NIKE is more efficient in generating profit than Under Armour because of these reasons: First‚ based on the net profit margin‚ Nike is 10.70 percent compared to Under Armour which is 6.75 percent. Nike has a higher net profit margin than Under Armour. However‚ Under Armour had more of a gross profit margin than Nike. Second‚ Nike has a higher fixed asset turnover ratio‚ which means that they can generate revenue more effectively
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General External Environment Opportunities: McDonalds “Plan to Win” is driving results and has played a primary role in the company’s strategic direction. Now‚ the strategic direction is “to be better‚ not just bigger.” CEO Skinner stated‚ “ our customers centric plan to win continues to dive sustained momentum and is generating broad based growth in our business. Our performance confirms that our emphasis is on improving the McDonalds restaurant experience on the 5 P’s of people‚ product‚ place
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Under Armour 10K Business Section: ITEM 1. BUSINESS General Our principal business activities are the development‚ marketing and distribution of branded performance apparel‚ footwear and accessories for men‚ women and youth. The brand’s moisture-wicking fabrications are engineered in many designs and styles for wear in nearly every climate to provide a performance alternative to traditional products. Our products are sold worldwide and are worn by athletes at all levels‚ from youth to professional
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