MGMT479H June 23‚ 2013 Panera Case Study Week 3 Panera Bread Company’s beginnings come from a vision of one man who purchased the company from a French oven manufacturer Pavailler who opened a demonstration bakery. Louis Kane was struck by the potential of what the business could be so he purchased this business from Pavailler. Named Au Bon Pain (French for “where good bread is”) and opened 13 stores and closed 10 stores between 1978 and 1981. With bankruptcy in the future‚ Kane meets a fellow
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UV5142 Rev. Jun. 27‚ 2011 HEINZ KETCHUP: PRICING THE PRODUCT LINE An Iconic Brand Heinz Ketchup had long been a nostalgic piece of Americana. Millions of consumers in 140 countries from all walks of life have purchased and used what has become a symbol of American innovation and prosperity. In the United States‚ ketchup was ubiquitous‚ always served with American favorites such as hot dogs‚ hamburgers‚ and french fries. Its presence graced the tables of outdoor barbecues‚ church festivals‚ truck
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Leadership Team and Board of Directors Panera’s Executive Team is led by Ronald M. Shaich‚ Founder‚ Chairman of the Board and co-CEO and William “Bill” Moreton‚ President and co-CEO. In March 2012‚ to signify their partnership and shared commitment to Panera‚ the company announced that Ron Shaich and Bill Moreton would share the title of CEO. Shaich is directing a range of long term innovation and strategic initiatives for the company. The additional members of Panera’s Leadership Team are: • Charles
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A product line extension is the use of an established product’s brand name for a new item in the same product category. Line Extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors‚ forms‚ colors‚ added ingredients‚ package sizes. This is as opposed to brand extension which is a new product in a totally different product category.Line extension occurs when the company lengthens its product line beyond its current range
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Case # 5 Panera Bread Company 1. What is Panera Bread’s strategy? Which of the four generic competitive strategies discussed in Chapter 3 most closely fit the competitive approach that Panera Bread is taking? What specific kind of competitive advantage is Panera Bread trying to achieve? Driving concept: to provide a premium specialty bakery and café experience to urban workers and suburban dwellers. Generic: Broad differentiation strategy. Competitive advantage: striving to build a
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bring everyone in the community together; my family has always helped others. All these events have made me who I am today. All the experiences in my life have lead me to be detail oriented‚ punctual‚ and a very hard worker. The environment of Panera bread is amazing and the customers that it attracts are happy and nice. This environment is this way because of the way employees interact with the customers. When I go into work I am happy to be there and ready to help anyone who comes in. I believe
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Charlie Weed SWOT Analysis A SWOT Analysis is a “situational in which internal strengths and weaknesses of an organization‚ and external opportunities and threats faced by it are closely examined” to provide an adequate strategy (http://www.businessdictionary.com/definition/SWOT-analysis.html). Panera Bread Company has become one of the leading companies in the quick casual restaurant market. Strengths The Strengths that Panera Bread Company has are the following: a strong presence in its niche
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Panera Bread Essay Jordan Weinkle Ron Shaich has been an exemplary CEO for Panera Bread and has made decisions that have allowed the company to grow steadily‚ even through difficult economic times. When Shaich founded Panera Bread‚ his main goal was to provide nourishing food at a fast food pace in a sit down setting. Now‚ with more than 700 stores‚ he has created an extremely loyal following across the country. I will discuss two main points made by Shaich in the mini-documentary on Panera which
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Panera Bread is ready for the currentchange in American eating habits. The company is a leader in the quick-casual restaurant business with more than 1‚027 bakery-cafes in 36 states. Its locations‚ which operate under the Panera and Saint Louis Bread Company banners‚ offer made-to-order sandwiches built using a variety of artisan breads‚ including Asiago cheese bread‚ focaccia‚ and its classic sourdough bread. Its menu also features soups‚ salads‚ and gourmet coffees. In addition‚ Panera sells its
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Product- Market Expansion Grid Away from assessing current businesses‚ designing the business portfolio absorbs finding businesses and products the company should consider in the future. Companies need expansion if they are to compete more effectively‚ satisfy their stakeholders‚ and magnetize top talent. Growth is like pure oxygen and it creates a vital‚ enthusiastic corporation where people see genuine opportunity. At the same time‚ a firm must be careful not to make growth itself an objective
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