Pepsi vs Coca Cola For more than a century‚ Coca Cola and PepsiCo have been the major competitors within the soft drink market. By employing various advertising tactics‚ strategies such as blind taste tests‚ and reward initiatives for the consumer‚ they have grown to become oligopolistic rivals. In the soft-drink business‚ “The Coca-Cola Company” and “PepsiCo‚ Incorporated” hold most of the market shares in virtually every region of the world. They have brands that the consumers want‚ whether it
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advantageous and competitive states which will be clearified in marketing plan. Table of Contents I. INTRODUCTION: 4 II. SITUATION ANALYSIS: 5 1. Market Analysis: 5 1.1. Market Size: 5 1.2. Market Trend: 6 2. Customer Analysis: 7 2.1. Gender: 7 2.2. Age: 7 2.3. Regions: 7 3. Competitor Analysis: 8 4. Company Analysis: 9 5. SWOT Analysis: 9 5.1. Strengths: 9 5.2. Weaknesses: 9 5.3. Opportunities: 10 5.4. Threats: 10 III. COMPANY OBJECTIVES: 10 IV. MARKET
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Journal of Management and Business Research Consumer Preference Coca Cola versus Pepsi-Cola By Abdul Munam Jamil Paracha‚ Muhammad Waqas‚ Ali Raza Khan & Sohaib Ahmad University of Lahore‚ Pakistan. Abstract - This study is conducted between two global giants Coca Cola & Pepsi-cola. This research paper is basically a comparative study of two well known competitors in beverage industry of Pakistan which are Pepsi Cola & Coca Cola. The primary purpose of this paper is to find out which company
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PEPSI COMPANY | | Type | Cola | Manufacturer | PepsiCo. | Country of origin | United States | Introduced | 1898 (as Brad’s Drink) June 16‚ 1903 (as Pepsi-Cola) 1961 (as Pepsi) | Related products | Coca-Cola Fanta Dr Pepper Sprite (soft drink) Irn Bru Cola Turka Big Cola | Website | http://pepsi.com/ | Pepsi is a soft drink produced and manufactured by PepsiCo. It is sold in many places such as retail stores‚ restaurants‚ schools‚ cinemas and from vending machines. The drink was first made
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CASE STUDY Title: Pepsi-Cola Manufacturing International Ltd. Azwan Shah bin Aminuddin 1. Identify and discuss the business process redesign principles that have been applied by the BR project team. In business process redesign‚ the organization need to be have a guidance or principles to make sure that their redesign process is on the right track. In Pepsi –Cola Manufacturing International Ltd (PCMIL)‚ there are based on several principles to ensure they are on the
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Responsible and Sustainable Sourcing Guidelines for Supplier Relations Performance with Purpose We are delighted to offer the world’s largest portfolio of billion-dollar food and beverage brands that compete globally and leverage our scale and distribution power. PepsiCo has 18 brands in our portfolio that generate $1 billion or more in annual retail sales. Indra K. Nooyi Chairman and CEO of PepsiCo 2 Responsible Sourcing Guidelines Financial achievement can and must go hand-in-hand with sustainability
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“The Pepsi Refresh Project: Viral Marketing” Frederick Thomas Business 508 Summer 2012 • Dr. Lisa Toson “The Pepsi Refresh Project: Viral Marketing” 1 Introduction; Purpose: Pepsi way of using another avenue in selling their brand product to the public. The Pepsi Refresh Project obligated to make $20M in grants toward social innovation projects selected
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Promoting Communal Harmony Promoting Communal Harmony In our country people belonging to various religions live in harmony‚ but there are occasions when the communal fabric gets disturbed‚ often on trivial issues. It is the responsibility of all sections of society to ensure peace and brotherhood so that all round development of the country takes places rapidly. The police have a great role to play in promotion of communal harmony and national integration. They come in contact with the general
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Introduction to the Pepsi brand The following essay will offer information on the world famous brand of Pepsi-Cola and give insight on the history of the brand‚ why it has become so successful as well as provide information and statistics on the brand. Pepsi as a brand has been highly successful in the food and beverage industry‚ this essay will give insight into how the brand was able to keep up with the social and economic conditions of its consumers as well as discuss why Pepsi is a healthy brand
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The political environment has played a key role in the performance of both Coke and Pepsi in India. At the time when Pepsi was entering the Indian market‚ India was generally seen as a very unfriendly place for foreigners to do business. In addition‚ in 1991 India experienced a severe economic crisis that was triggered by the rise in imported oil prices following the first Gulf War. This was around the time Pepsi was already in the market in India‚ and had already got a decent foothold in the market
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