Hindustan Lever’s Project SHAKTI – Marketing FMCG to he Rural Consumer FACTS OF THE CASE: Intense competition from International as well as local players in 2000. Necessary for HLL to penetrate the untapped rural with urban markets saturated. Rural Markets were scattered over large areas and per capita consumption was low. Shakti was promoted as a CSR activity. Project Shakti was a unique sales channel due to the reasons apart from its scale and deep rural reach was that it reached
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CHP:1 INTRODUCTION What is Stress? Stress is a complex phenomenon. It has been defined in many ways‚ but simply put; it is the wear and tear of everyday life. In everyday’s life people are subjected to a wide range of pressures. Similarly there are also a wide range of resources and strategies for coping with pressure. Sometimes people cope well and will not feel that the pressure is having any adverse effect upon them. At other times they will have difficulty in dealing with the
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Strategically‚ what must Pan-Europa do to keep from becoming the victim of a hostile takeover? Answer: Pan Europa should not decrease the dividends of the shareholders to not devalue the stock price of the company. Instead should just decrease capital spending as what they board of directors have decided. In short‚ they should adopt strategies that should increase stock price not push it down to discourage buyout. b. What rows categories in Exhibit 2 will thus become critically important in 1993? What should
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Prior to the onset of modern project management‚ the success criteria of a project lay solely on the technical success‚ or scope of the resulting product or service. Today‚ adherence to budget and schedule form a triangle of success factors alongside scope‚ with client satisfaction also developing as a key determinant of project success (Kerzner‚ 2004). However‚ the delivery of project scope will always take precedence over all other project factors‚ because if a project fails to deliver on its original
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STRATEGIC MANAGEMENT PROJECT Table of Contents Contents Chapter 1 - Introduction 1 Heinz In India 2 Chapter – 2 Formulation 3 Mission 4 Objectives 5 Vision 5 Porter’s Five Forces Model 9 Competitors Profile Matrix 11 External Factor Evaluation Matrix 13 Internal Factor Evaluation Matrix 15 VRIN Analysis 17 McKinsey 7s Framework 19 SWOT Analysis 21 BCG Matrix 23 Quantitative Strategic Planning Matrix 25 Ansoff’s Matrix 26 Chapter – 3 Implementation 28 Resource Commitment 29 Organizational Structure
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The traditional approach of financial management was all about profit maximization.The main objective of companies was to make profits. The traditional approach of financial management had many limitations: 1.Business may have several other objectives other than profit maximization.Companies may have goals like: a larger market share‚ high sales‚greater stability and so on.The traditional approach did not take into account so many of these other aspects. 2.Profit Maximization has to defined after
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PPROJECT MANAGEMENT PROCESSES GROUPS KNOWLEDGE AREAS INTEGRATION MANAGEMENT INITIATION PLANNING EXECUTION MONITORING & CONTROL (Shall be applicable at all the phases) CLOSING MOU with govt. Govt. Clearances & Permits (Initially) Land Acquisitions Project Charter Various studies at site Coal Linkages Power Evacuation Water Allocation Environment Clearance Financial Closure Processes Development List: Scope management
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S & S Air: Case Study: S & S Air’s Mortgage 3001-3 FNCE Financial Management Week 4 William Jones October 9th‚ 2012 Case Study: S & S Air’s Mortgage Background: S&S Air manufactures light aircraft. The owners of S & S Air‚ Mark Sexton and Todd Story‚ were impressed by the work Chris had done on financial planning. By using Chris’s analysis and looking at the demand for light aircraft‚ they decided that their existing fabrication equipment was sufficient‚ but that it was
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BENEFITS OF PROJECT MANAGEMENT INTRODUCTION What is project management? It can be defined as range of management skills and technique that involved to successfully carry out a project. Project manager are responsible to facilitate the entire process of project management to meet specific scope‚ cost‚ time and quality goals of projects. Besides that‚ there are some people involves in framework of project management including project stakeholders‚ project management knowledge areas‚ project management
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The project client is Nestle Nigeria it’s a Nigerian–founded company; the organization is into foods‚ water‚ and beverages (Emis Store‚ 2016)‚ it manufactures‚ market and distributes products in different locations of the country (Reuters‚ 2017)‚ Nestle can be refer to as the user or economic client according to Baaij (2014). This project is about improving and increasing the overall business performance and‚ for the redesigning the innovative infrastructural technologies that can enhance and increase
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