Lesson of New Coke: The Value of Focus Groups for Predicting the Effects of Social Influence By Robert M. Schindler n April 1985‚ the management of Coca-Cola Co. announced its decision to change the flavor of the cotnpany ’s flagship brand. The events that followed from this decision‚ as well as the faetors which led up to it‚ have been reviewed‚ discussed‚ and extensively analyzed in the popular press‚ the trade press‚ and in marketing textbooks. Two books and at least two marketing cases have been
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Species from genus Vaccinum such as V. uliginosum‚ V. angistifolium‚ V. mystillus‚ V. macrocarpon Ait contains phytochemicals with antiproliferative activity against cancer cell lines. The first study based on anticancer activity from cranberry extracts published in 1996 where inhibition of polyamine synthesis and induction of expression of the enzyme quinone reductase shown (Bomser and others 1996). Subsequently‚ an extract containing hydrosoluble phenols from a comercial freeze-dried cranberry
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February 1957 Established Nikka Lemon Co.‚ Ltd. for the production and distribution of lemon beverages. October 1963 Built Nagoya factory in Kitanagoya-city‚ Aichi Prefecture. April 1966 Changed corporate name to Pokka Lemon Co.‚ Ltd. May 1972 Commenced production and distribution of canned coffee‚ POKKA COFFEE. November 1973 Developed and promoted vending machines‚ separate machines for hot and cold drinks. January 1977 Established Pokka Corporation (Singapore) Ltd. September 1980 Commenced
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Restructuring Debt Scenario Understanding the current reporting requirements for long-term liabilities is critical when making the decision to make sacrifices for future economic benefits. Specifically these long term liabilities consist of bonds‚ mortgages‚ capital leases‚ as well as other types of debt. Bonds are one type of long-term liability‚ which are traditionally valued at the present value of the bonds expected future cash flows‚ which are made up of both interest and principal. Bonds
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What kind of organization is Rondell? Rondell is an engineering equipment manufacturing company. What is its structure? The structure of the company is bureaucratic. Describe the company. Bob Rondell started the Rondell Data Corporation in 1939. The company was based on Rondell’s invention of several electrical testing devices‚ while on staff as an engineering faculty member of a large university. In 1947‚ the company entered into the radio broadcasting equipment market. By the
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MGMT 79009 Individual Assignment 2 Winter 2014 Due Date: April 17‚ 2014 The assignment will be completed on an individual basis. Your submission should be a maximum of 5 pages. Please submit your assignment in PDF format. Use the SLATE drop box to submit your assignment. Please remember to include a bibliography if applicable and to attribute ideas to the proper sources. Altex Background Following World War II‚ the United States entered into a Cold War with Russia. To win the
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Background: Bob Ewell is the father of Mayella Ewell‚ the victim in the Ewell v. Robinson case. Mayella Ewell claims to have been beaten and raped by Negro‚ Tom Robinson. She claims she had him do work for her in the yard and when she went inside to get a nickel to pay him‚ he rushed her whilst her back was turned. She says she turned around and he took control of her and beat and took advantage of her. These claims were blatant lies. The Initial Injuries Sheriff Heck Tate was called up to the
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CASE United States v. Nixon‚ 418 U.S. 683 (1974) FACTS A grand jury returned indictments against seven of President Nixon’s White House staff members and political supporters of the President for violation of federal statutes in the Watergate affair‚. The President on the other hand was named as an un-indicted co-conspirator. The Special Prosecutor Leon Jaworski filed a motion under Federal Rule of Criminal Procedure - Rule 17 for a subpoena duces tecum‚ a court summons ordering the President
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company launched 200 ml bottles (namely Chota Coke) priced at Rs.5. CCI announced that it would mostly use the 200 ml bottles in rural areas‚ as it was very price-sensitive. It was also mostly felt that the 200 ml bottles priced at Rs.5 would increase the rate of consumption in rural market. Reports showed
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1993 because Pepsi was already there which makes it harder to establish market share with Pepsi there. 3. “Global localization” (glocalization) is a policy that both companies have implemented successfully. Give examples for each company from the case. Pepsi - In 1990‚ Pepsi Foods Ltd. changed the name of their product to "Lehar Pepsi" to conform to foreign collaboration rules. Coca-Cola - ran special promotions where people could win free vacations to Goa‚ a resort state in western India. 4
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