From : Elena Vignerte To : Russel Lacey MBA – MARKETING Nov. 11 – 2014 CASE MEMO Olympic Rent-A-Car US : Customer Loyalty Battles CASE SUMMARY : Olympic-rent-a-car is one of the US car renting company leader. The company was founded in 1976 by John Uelses‚ with a franchising model. The initial strategy of the company was to price lower than the main competitors. With a promotion‚ advertizing and franchizing strategy‚ the company reached to catch 7% of the market shares in 2012. By starting operating
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Union Tank Car Company Firm and Industry background: Union Tank Car Company (UTC) is one of the leader companies in the manufacturing and leasing of railway tank cars in north America‚ having the second largest fleet of privately owned tank cars in the world (55‚920 cars). Throughout the years UTC was strong financially with high Revenues and profits as shown in the company’s financial statements. The tank cars industry is too specialized‚ requires high capital investments and a special
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Assignment 2: Business Financing and the Capital Structure Principles of Finance Finance 100 December 12‚ 2013 Business Financing and the Capital Structure Raising Business Capital As a financial advisor to this business there are two options to consider for raising business capital‚ equity financing and debt financing. The details‚ advantages‚ and disadvantages of both options will be provided. Also information about raising capital by selecting an investment
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What do you understand by the term "the social construction of childhood"? To understand the term ’the social construction of childhood’ we must look at how society sees children through the different era’s‚ and how race‚ culture and class can produce different outcomes to how children are portrayed and developed in society. Social construction refers to ’a social mechanism‚ phenomenon‚ or category created and developed by society; a perception of an individual‚ group‚ or idea that is ’constructed’
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Debt versus Equity Financing Paper ACC/400 Debt versus Equity Financing Equity along with debt financing‚ are types of financing. The financial strength should be every organization’s main concern when looking for capital. The more capital the organization has invested in its business the easier it is to obtain financing. An organization should increase stockholder capital for additional capital‚ if it has a high portion of debt to equity‚ so that it
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Topic: Rent-A-Car Case study Course: 501 HUMAN INTERFACES Final Assignment Instructor : Michele Vincenti Student Name : Navanjot Singh Bajwa Class : MBA 501 Table of contents: Abstract…………………………………………………………………………………….3 1. Introduction……………………………………………………………………………4 2. Motivation and approach used by Rent-A-Car………………………………………..6 3. Culture of an organization…………………………………………………………….9 4. Analyzing the Vote System…………………………………………………………..10 5. Effectiveness of Motivational
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Date: 11 Oct‚ 2010 Financing Small and Medium Enterprises Introduction: Cash is like the blood in human body for all companies. So‚ the problem of financing is one of the most important issues in company operations. Appropriate and healthy sources of capital is the primary issue for an enterprise‚ especially for the SMEs. As policy‚ the reasons for their ideas‚ and SMEs’ own flaw‚ so that the financing channels for SMEs is relatively narrow‚ a shortage of
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Case Analysis: Carvel Ice Cream – Developing the Beijing Market Problem How to increase ice cream cake sales in a counter culture ? Issues What consumer to target ? What products to focus on ? What prices to charge for those products ? What points of distribution would best increase cake sales ? How to support these sales through various print media options ? Industry/ Market Analysis The Beijing ice cream industry was made up of standard and premium products. The premium products consisted
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Business Studies Revision Unit 1- Planning and financing a Business Section 1- Starting a Business Topic 1- Choosing the right legal Structure All Businesses fall under either the private sector or the public sector Within the private sector this would include sole trader and a partnership Within the public sector this would include PLC and LTD Private Sector Sole Trader This is a business run by a business owner (entrepreneur) Sole trader business is unincorporated (business and owner
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Before the market segmentation tool can be tested‚ an AHP setup will have to be established. The topic of the case study is already introduced throughout the report. The focus will be on the widespread electric car acceptance. The aim of this chapter is to answer the following question: How can better use of AHP in this specific phase be achieved? An AHP study will be setup by‚ amongst other things‚ establishing a hierarchy. After the AHP method is ready to be used‚ a survey is designed in order
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