MASS COMMUNICATION & SOCIETY‚ 2000‚ 3(1)‚ 3–37 Uses and Gratifications Theory in the 21st Century Thomas E. Ruggiero Communications Department University of Texas at El Paso Some mass communications scholars have contended that uses and gratifications is not a rigorous social science theory. In this article‚ I argue just the opposite‚ and any attempt to speculate on the future direction of mass communication theory must seriously include the uses and gratifications approach. In this article
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During the centuries education system has changed a lot. We cannot say that in the 20th century studying was much difficult‚ but the education system was restricted. 21st century has modern point of view of the education and its system. New technologies have facilitated the studies. However‚ it does not mean that the studies became easier. The aim of this essay is to compare and contrast studying in the 20th and 21st centuries. First of all‚ studying in the beginning of the 20th century was harder
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Living now in the 21 century you may see many types of cultures and ethnicities. As for these types of races we have become numb to the feeling of racism. For a particular reason racism has been going on for centuries. Depriving people from what they have and what they look like is a characteristic of racism. As for now racism seems to be becoming bigger and bigger. Due to labeling races and its importance to society today. As there is different ways racism affects people labeling one’s ways or
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Many large corporations offer different pension programs as an income source for employees during their retirement years. The Coca Cola and Pepsi companies are two international competitors that have several products with different pension plans. These two companies are the most popular beverage brands in the nation and even their pension plans are comparatively different. It is highly important to properly administer these plans especially with the events that occur in the corporate finance world
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PepsiCo‚ Inc. is one of the most successful consumer products companies in the world‚ with 2000 revenues of over $20 billion and 125‚000 employees. The company consists of: Frito-Lay Company‚ the largest manufacturer and distributor of snack chips; Pepsi-Cola Company‚ the second largest soft drink business and Tropicana Products‚ the largest marketer and producer of branded juice. PepsiCo brands are among the best known and most respected in the world and are available in about 190 countries and territories
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applications carry expiration dates‚ many companies rely on "nag messages" rather then a disabling mechanism. These messages are easily ignored and allow the user to continue use of the product (Stevenson 18). <br> <br>Despite these factors global software piracy rates are on the decline. However‚ the number of illegal applications installed continues to grow‚ according to the Business Software Alliance (BSA) and the Software and Information Industry Association (SIIA). In 1998‚ 38 percent of applications
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Pepsi [pic] ASK FOR MORE!! INTRODUCTION At the 20’s and 30’s in the 20 century‚ Coca-Cola was the absolute leader of soft drink market. Pepsi-Cola was just a new brand at that time. Pepsi-Cola was thought of just a copy of Coca-Cola and its flavor is similar to Coca-Cola. So the Coca-Cola did not take any importance for it. But later Pepsi-Cola developed fast and became the strongest competitor to the Coca-Cola and now Pepsi shared 40% of the market. It is a big threat
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Ecofeminism in the Twenty-First Century. by Susan Buckingham Introduction Since ’ecofeminism ’ was developed as a concept in the 1970s (1)‚ there have been‚ arguably‚ major policy shifts in the fields of gender (in)equality and environmental sustainability. Thus a consideration of the achievements of‚ and work outstanding for‚ ecological feminism is warranted. In this paper‚ I will assess the changing policy landscape to explore the extent to which this has structurally altered gender inequalities
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information with the tendency to lack professionalism and integrity due to the level of ease at which stories of rumors and fallacies can be created and distributed. Through the last ten years‚ journalism has been forced to adapt into the twenty-first century via the Internet and television. Keith Windschuttle talks about how media and journalism have become products of bias and propaganda through this evolution it has taken. In the article The Future of the Press Windschuttle talks about how the British
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Chapter 1 Marketing in the 21st century Marketing tasks Three stages through which marketing practice might pass 1) Entrepreneurial marketing: Most companies are started by individual who live by their wits. They visualize an opportunity and knock on every door to get attention Ex. A person sold beer door to door and such direct selling. Slowly he became market leader in selling his products. 2) Formulated marketing: when small companies achieve success‚ they move to formulated marketing
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