through 3 contain the company’s recent financial statements. PepsiCo’s major subsidiaries were the Pepsi-Cola Company‚ which was the world’s second largest refreshment beverage company‚ Frito-Lay‚ Inc.‚ the world’s largest manufacturer and distributor of snack chips‚ and Tropicana Products‚ the largest marketer of branded juices. PepsiCo’s leading brands included carbonated soft drinks (Pepsi‚ Diet Pepsi and Mountain Dew)‚ AquaFina bottled water‚ Tropicana juices and juice-based drinks‚ Lipton tea-based
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Cola Wars Continue: Coke and Pepsi in the 21st Century Concentrate Producers and Bottlers were two of the four major participants that were involved in the production and distribution of Carbonated Soft Drinks (CSDs) in the United States. The Concentrate Producers (CPs) were responsible for blending raw material ingredients‚ packaging the blend in plastic canisters‚ and shipping it to the Bottler. Using Porter’s Five Forces analysis for the CPs industry‚ we determined that
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Cola wars continue: Coke and Pepsi in 2006 Written by Alyona Kuzmina. Soft drink industry Shares of beverage companies have always been ranked high among other industries. Although‚ when consumer incomes decrease‚ sales of beer and soda don’t drop that much. Additionally‚ it is cheap to produce those and drinks are so popular so companies can sell them for a large price. Actually‚ it is a very unique case‚ that such a product‚ which is in the group of basic commodities‚ is profitable
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to those already available in India such as carbonated waters and fruit drinks. For promotional activities‚ Pepsi has a sponsorship at Navrati‚ a TV campaign using sports and celebrities while Coca-Cola has events and lifestyle focus such as vacations giveaways. For pricing policies‚ Pepsi uses an aggressive pricing policy to get immediate market share from Indian competitors while Coca-Cola have huge reductions up to 15-25%. For distribution arrangements‚ production plants and bottling centres are
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Case Study: Coke and Pepsi in India: Coca-Cola controlled the Indian market until 1977‚ when the Janata Party beat the Congress Party of then Prime Minister Indira Gandhi. To punish Coca-Cola’s principal bottler‚ a Congress Party stalwart and longtime Gandhi supporter‚ the Janata government demanded that Coca-Cola transfer its syrup formula to an Indian subsidiary. Coca-Cola balked and withdrew from the country. India‚ now left without both Coca-Cola and Pepsi‚ became a protected market. In the
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October 15‚ 2014 Case Analysis – Case#16 Coke and Pepsi in India: Issues‚ Ethics‚ and Crisis Management Introduction This case delves into whether or not Pepsi and Coke are equal targets in India. It questions whether the companies are doing their ethical duties‚ as well as whether they are managing crises and stakeholders well. The Real Problem The real problem is whether or not these companies are doing their duties to their stakeholders and to the host countries (in this case India) based on
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role in the performance of both Coke and Pepsi in India. At the time when Pepsi was entering the Indian market‚ India was generally seen as a very unfriendly place for foreigners to do business. In addition‚ in 1991 India experienced a severe economic crisis that was triggered by the rise in imported oil prices following the first Gulf War. This was around the time Pepsi was already in the market in India‚ and had already got a decent foothold in the market before Coke. Due to the strict regulations
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Cola Wars Continue: Coke and Pepsi in 2010 Pepsi and Coke fought over the 74 billion CSD (carbonated soft drinks) industry. --> Nothing contribute as much to the success of Pepsi than Coke and vice-versa What had to be done to ensure sustainable growth and profitability? Economics of the U.S CSD Industry 1970 - consumption grew by an average of 3% per year --> increasing availability of CSD + intro of new diet and flavoured variety + Declining real prices --> CSD more affordable -->
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Coke Wars Case Analysis: Competition‚ Strategy‚ and Implications Webster University Summer 2012 INTRODUCTION The rivalry between Coca-Cola & Pepsi can be deemed as legendary‚ “the top soft drink competitors in the world spend millions of dollars yearly to try and convince you that their version of soft drink is better” (Dotson pg 1).
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While Pepsico and Coca-Cola are both multinational corporations (MNCs) with extensive experience in international operations‚ their business dealings in India are not their most long held nor the least problematic. Pepsico has the most longevity in Indian operations having started there in 1988. This allowed Pepsico to establish a stronghold in the Indian market prior to Coca-Cola’s entry in 1993. Both of these MNCs experienced difficulty in establishing their companies‚ and while they have made
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