Acknowledgement “No project is ever a work of only one person and this one is no exemption”. This project is the product of many hands‚ and countless hours from many people. My thanks go out to all those who helped‚ whether through their comments‚ feedback or suggestions. It gives me immense pleasure to express my deep sense of gratitude to prof. (faculty guide) for his valuable guidance‚ constant supervision and above all his continuous encouragement‚ constant supervision and above all his
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Contents REAL TIME PCR 2 REAL-TIME QUANTITATIVE PCR (qPCR) 2 BASIC PRINCIPLE 3 TYPES OF PCR 4 qPCR STEPS 4 ONE-STEP OR TWO-STEP REACTION 6 Overview of qPCR and qRT-PCR components 6 REAL TIME PCR SYSTEM: 7 SOFTWARES FOR DATA ANALYSIS AND PRIMER DESIGNING 8 STANDARD REAL-TIME PCR PROTOCOL 9 ASSAY DESIGN 9 2. Nucleic acid purification 9 3. Reverse transcription 9 4. Controls and normalization 9 5. Standard curve evaluation of efficiency‚ sensitivity‚ and reproducibility
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and organizational objectives.” In this report‚ we will discuss about the marketing mix of Colgate’s toothpaste in Malaysia. Colgate Company is a top global maker and marketer of toothpaste and other soap of cleaning products. According to Ion Cook (Chairman‚ president of Colgate‚ 2007)‚ Colgate began in New York City early in the 19th century. Nowadays‚ it is a truly global company serving hundreds of millions of consumers worldwide. McDaniel‚ Lamb and Hair (2007) explain the term of marketing
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deserted brands due to destitute corporate behavior: concurring to Media.com organization‚ half of UK buyers are willing to pay more for a brand that underpins a cause that is vital to them. The coordinate clients and conclusion clients of Joe Fresh are the individuals of Joined together Kingdom. Six-in-ten British buyers say a brand’s nation of root is at slightest as imperative to them‚ on normal‚ as components such as its
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Abstract Rhesus typing is an important clinical technique which involves finding out whether some ones blood is RhD+ve or RhD-ve‚ it is important to find this out as it can have serious health complications if blood that is un compatible is mixed‚ either during pregnancy or transfusions. This experiment involved using the techniques of PCR to amplify the DNA collected‚ using electrophoresis to separate the DNA and using markers and positive controls of known size to determine the size of fragments
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Colgate-Palmolive: Leadership Style of Reuben Mark As per the reading of the Colgate-Palmolive: Leadership paper‚ Reuben Mark thought that "the essence of leadership is the idea of continuous improvement." He was an agent of change‚ which has propelled the company to become one of the most powerful consumer product giants. His leadership style encouraged the employees to participate in the creation of new products and Mark would ensure that the credit was not his‚ e.g. he did not hog the limelight
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competitor is Max while the rest of the brands like Safoon‚ Anna Bar are very small in size. Price Price is very important for this category. In order to market share‚ competitors use price as a unique selling point (USP). Max is a price leader in dish wash market. Max and Vim are price tag parity and both are price premium. Vim is low grammage and high price although it is not a noticeable difference. Price comparison of Bars between Vim and Max according to SKUs are as follows. Max Bar | Vim
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CASE STUDY - 1 Synopsis ------------------------------------------------- Grove Fresh Ltd – Marketing Organic Juice Submitted to:- Submitted By:- Shailendra Dasari Vikas Singh 11BSP1706 Manish Singhania 11BSP1449 Sandeep Soni 11BSP1859 Ravi Shekhar 11BSP1575 Introduction * In April 2005‚ Grove Fresh Ltd was ranked 68th in the Fast Track 2005 Profit Track 100. * The company registered a 52 % year-on-year
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Moreover‚ in the case of Max‚ they have a same similar approach regarding market research‚ although in a different manner. As the owner of startup micro-sized company he also conducted a wide market research but using efficient software and tools. Max described his approach as follows: Yes‚ I do the market research myself. I have invested in some software tools that helps me with some automation with marketing and promotion things. I have also marketing research software that helps me to search
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CASE STUDY COLGATE PALMOLIVE COMPANY THE PRECISION TOOTHBRUSH REPORT Submitted By Group-2‚ Section-D Abhishek Chowdhary‚ PGP2011507 Baljinder Singh‚ PGP2011587 Jubin Mahajan‚ PGP2011668 Rishabh Ratna‚ PGP2011825 Roopak Bhartee‚ PGP2011833 Vasanth C‚ PGP2011930 Vineeta Singh‚ PGP2011940 Executive Summary The Colgate-Palmolive case involves the Precision toothbrush‚ which was entered into the market in 1993 by Colgate-Palmolive. This marketing plan summarizes the company’s
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