Case 33: California Pizza Kitchen California Pizza Kitchen (CPK) was co-founded in 1985 in Beverly Hills‚ California by Rick Rosenfield and Larry Flax. Rosenfield and Flax both hold the title of Co-President‚ Co-CEO‚ and Co-Chairman of the Board of Directors for California Pizza Kitchen. Susan Collyns‚ Chief Financial Officer‚ currently leads the financial team at California Pizza Kitchen which is faced with reducing the corporate income-tax liability while balancing the goal of the management
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Background of Pizza Hut The legacy of Pizza Hut® began in 1958‚ when two college students from Wichita‚ Kansas‚ Frank and Dan Carney‚ were approached by a family friend with the idea of opening a pizza parlor. Although the concept was relatively new to many Americans at that time‚ the brothers quickly saw the potential of this new enterprise. Over the past four decades the Pizza Hut has built a reputation for excellence that has earned the respect of consumers and industry experts alike. Pizza Hut’s
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HISTORY OF PIZZA HUT: PIZZA HUT was established on June 15 1958 in wichita university campus‚ wichita‚ kansas by two brothers FRANK and DAN CARNEY. The brothers had the concept of opening a pizza parlour which was relatively new during the 1950s and the potential of this business was seen by the two. They borrowed around six hundred dollars from their mother to buy second-hand equipments‚ machineries and rent a small space to open the first Pizza Hut. The next year‚ the second store was opened
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“Should Pizza Hut open a new outlet in Baroda?” Word count:4059(without abstract) Abstract Pizza Hut is the largest restaurant chain with over 123 restaurant crossways in 32 cities. Pizza Hut is planning to open a new outlet in Baroda. Consequently‚ Pizza Hut believes that they can increase their growth by forthcoming outlet successfully. Executives at Pizza Hut are currently investigating various methods in support of opening a new outlet. This
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MANGIA PIZZA Four years ago‚ your company (a large multinational food manufacturer) successfully launched the Mangia brand: a line of refrigerated pasta and pasta sauces. As the Mangia brand manager for the US market‚ you have recently realized that the sales growth began to slow and that the pasta and sauce line is reaching maturity. In an effort to encourage further sales growth and build on the Mangia brand strength‚ your product team is contemplating extending the Mangia line by introducing
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What is the company structure? Domino’s Pizza UK & ILR plc - Parent company listed on the AIM. Domino’s Pizza Group Ltd - Runs Domino’s Pizza in the UK and Ireland‚ holds the exclusive franchise license to own‚ operate and franchise the Domino’s brand. Domino’s Corporate Team - Based at Milton Keynes‚ comprising over 200 employees. The Leadership Team - Responsible for strategic decision-making. Marketing - Understanding customers’ needs and publicising the Domino’s brand. Developing new products
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14th Street Pizza: the next BIG thing or a sinking ship? Introduction While driving to his office in Khayaban-e-Nishat‚ Phase 6‚ Tanveer Yusuf was thinking about the good old days when he started 14th Street with his two best friends NaveedGodil and AmjadTumbi. Despite the amazing response that they initially got‚ the ship now seems to be quite in a bit of a lurch. Started by three best friends‚ 14th Street was supposed to be the next big thing. Being the pioneers of the 20” pizza they intended
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2. Executive summary. 3. History of Pizza. 4. Introduction and History of Pizza Hut. 5. About Pizza Hut. 6. Pizza Hut Mission Statement. 7. Description of Report (Marketing Strategies). a) Marketin EXECUTIVE SUMMARY During the past four decades Pizza Hut has built a reputation for excellence that has earned the respect of consumers and industry experts alike. Building a leading pizza company has required relentless innovation
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The Pizza Industry History of Pizza Birth of the Pizza – Italy or elsewhere? Pizza in Renaissance Spread to other countries What it is now – (Supreme !!!!) Nutritional Value Survey on Kids The World Pizza And Indian Pizza Market World Market of the Pizza Industry Comparison Pizza Hut Domino ’s Others Pizza Hut “Think Global act Local” First to introduce localized menu. Domino’s “Think local act regional” First to offer country wide
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Executive Summary California Pizza Kitchen (CPK) was founded in 1985 by Larry Flax and Rick Rosenfield with a vision of offering customers designer pizza at reasonable prices. CPK’s target market is geared towards affluent customers making $75‚000 annually‚ and over the span of 2 decades the business was able to grow from a single location into 213 locations across 28 states and 6 foreign countries. CPK generates revenue from 3 main sources: company restaurants‚ franchises‚ and royalties. CPK stands
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