Brief Integrative Case 1 Cross-Cultural Conflicts in the Corning–Vitro Joint Venture Vitro is a Mexican glass manufacturer located in Monterrey‚ Mexico. Vitro’s product line concentrates on drinkware but includes dozens of products‚ from automobile windshields to washing machines. Vitro has a long history of successful joint ventures and is globally oriented. Corning Inc. is most famous for its oven-ready glassware; however‚ Corning has diversified into fiber optics‚ environmental products
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Cross-Cultural Conflicts in the Corning-Vitro Joint Venture Corning Inc. is a US company that has a record of some 40 successful global joint ventures over the course of 73 years. Their success rate in joint ventures is over 80 percent which is well above the 50 percent average for successful foreign and national alliances. Through their years of success and experience‚ their formula for determining whether to partner with another organization boiled down to two factors. First‚ will the
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CORNING-VITRO JOINT VENTURE ANALYSIS The case of Corning-Vitro shows some of the difficulties with forming a joint venture with a foreign corporation. Even though it seemed that the venture would be an instant success‚ cultural differences led to its eventual demise. On the surface the two companies seemed to be compatible‚ but were unable to adapt a uniform corporate culture. Many problems arose because of the differing managing styles of upper management in the United States and Mexico.
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This case simulation focuses on the response of two North American firms -- Vitro and Corning -- to the challenges presented by economic integration and globalization. Some of the information and observations are draw from the author’s personal experiences. The case is not intended to support a particular approach to management‚ nor is there a correct solution to the case analysis. Key issues include international strategic alliances and joint ventures‚ corporate response to trade liberalization
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Identify and discuss Corning ’s strategic predisposition toward a joint venture with Vitro. Because of long histories of successful joint ventures and had been an innovative leader in foreign alliances for over 73 years‚ Corning ’s strategy of establishing the joint venture relationship with Vitro seems to be a ideal combination and will lead to success. However‚ the joint venture became subject to a series of cultural and other conflicts that began to undermine this vision. According to company
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Lut12575_web_sbe_01-11.indd Page 1 2/9/11 11:46 AM user-f494 /203/MHBR222/Lut12575_disk1of1/0078112575/Lut12575_pagefiles 1. “Frankenfoods” or Rice Bowl for the World: The U.S.–EU Dispute over Trade in Genetically Modified Organisms This simulation is designed to develop skills in crosscultural negotiations with an emphasis on multi-stakeholder dialogue and exchange. Synopsis On August 18‚ 2003‚ members of the World Trade Organization (WTO) met in Geneva to hear a U.S. request for a full-blown
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World Economy Joint Ventures 1 Joint Ventures A joint venture is a mechanism for combining complementary assets owned by separate firms. These assets can be tangible‚ such as machinery and equipment‚ or intangible‚ such as technological know-how‚ production or marketing skills‚ brand names‚ and market-specific information. In an equity joint venture the partner firms transfer all or part of their assets to a legally independent entity and share the profits from the venture. Contractual arrangements
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JOINT VENTURES Joint ventures are business ventures formed by two or more companies to achieve aspecific‚ but limited‚ objective. An example would be the development of an offshore oil field‚ where a group of companies combines to build and operate a drilling platform and related pipeline. The project is owned equally by the affiliated enterprises and its management could be controlled either by one of the partners or by a separate management could be controlled either by one of the partners or
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int ventureThe current issue and full text archive of this journal is available at www.emeraldinsight.com/0951-3558.htm Successful joint venture partnerships: public-private partnerships Sue Trafford Liverpool City Council‚ Liverpool‚ UK‚ and Public-private partnerships 117 Tony Proctor Chester Business School‚ Chester University‚ Chester‚ UK Abstract Purpose – Seeks to examine important characteristics that go hand-in-hand with successful public-private partnerships. Design/methodology/approach
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A Seminar Report On “JOINT VENTURE TECNOLOGIES AND GLOBAL COMPETITION” Submitted To PUNJABI UNIVERSITY‚PATIALA “MASTER of Business Administration” Submitted To: - Submitted By: - Ms. Azizinder sekhon Gurpreet
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