Dell‚ Inc. Case Study First: Problem Diagnosis: Over the years‚ Dell has devised very successful strategies to increase customer loyalty and reduce costs. However with the passage of time‚ the company has failed to have a proactive approach to capitalize the opportunities provided by the environment and sustained its competitive advantage. 1. Use of the direct selling approach: This approach has been the main competitive advantage of Dell over the years‚ which enabled the company to create strong
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name is Natasha Mortimore and I have provided a detailed case analysis based upon “Dell‚ Inc. in 2006: Can Rivals Beat its Strategy?” In 1984‚ Michael Dell formed a company now known as dell‚ Inc. with a strategy to sell build-to-order computers directly to its customers. Customers would have to phone‚ fax‚ or order their custom built computers which eliminated the expense of middlemen known as resellers. Between the years of 1986-1993‚ Dell had to refine its strategy in order to gain market-credibility
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The value chain of a company‚ the concept introduced by porter is its entire product flow from the supplies to the customers and manageing the information flow such that the customer derives maximum satisfaction while the company increases its profidt. Dell’s value chaing is unique in the sense that the company sources all its components from vendors across the world‚ undertakes the financial assemply and sells it directly to the consumer. Dell’s model of selling and build-to-order have
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VALUE ADDED CHAIN IN DELL SUBMITTED BY: SIDDHARTHA DAS ROLL NO: 32 BATCH: PGDM (FM) 2010-12 SUBJECT: Project and Infrastructure Management: Financing‚ Implementation and Control Table of Contents Sl.No. | Description | Page No. | 1 | VALUE CHAIN ANALYSIS | 3 | 2 | VALUE CHAIN IN DELL | 4 | 3 | DIRECT SELLING STRATEGY OF DELL | 5 | 4 | COMPONENTS OF DIRECT SELLING STRATEGY | 6 | 5 | ADVANTAGES OF VALUE CHAIN OF DELL | 8 | 5.1 | CONCLUSION | 9 | CHAPTER-1 What is Value
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Question 1 How has Dell used its direct sales and build-to-order model to develop an exceptional supply chain? The many challenges in order to improve the supply chains usually come with the unidentified. Many companies produce products they think their consumer will want. After that‚ they ship their products to retail stores. Then‚ these stores try to sell the products to the customers. Here‚ the supply chains slows down as they are figuring out what to build next. Then‚ these companies deal
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Dell’s Value Chain Dell Computer‚ with close supplier relationships‚ encourages sup-pliers to focus on their individual technological capabilities to sustain leadership in their components. Research and development costs are too high and technological changes are too rapid for any one company to sustain leadership in every component. Suppliers are also pressed to drive down lead times‚ lot sizes‚ and inventories. Dell‚ in turn‚ keeps its research customer- focused and leverages that research to
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summary Dell Inc.‚ one of the most successful information technology companies in the world‚ experienced record high share price above industry average in 2002 due to its renowned direct sale model and customized computers. However‚ at the beginning of 2006‚ Dell lost leading position to Hewlett-Packard‚ triggered several subsequent reactions to more adapt to fiercer marketplace as well‚ to win market share back. One of the key changes Dell implemented was introducing retailers into the supply chain
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delivered & General background It is reported that Michael Dell establishes the Dell Computer Corporation in 1984 which develop quickly expand market share of computer industry date back the early 1990’s‚ Michigan Technological University (2010). Dell website (2012) mentioned that the objective of Dell is to be global IT leader by building and inspiring IT solutions and services that give customers the power to do more. It also said that Dell offer laptops‚ desktops‚ monitors‚ printers‚ electronic‚
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SCM 1020 (60028) Research and Case Studies In Supply Chain Management Learning Schedule Getting Started: o Make a reference note for contacting me at my Albany Tech e-mail address dpugh@albanytech.edu and at dpugh182@gmail.com. Please put both e-mail addresses on your correspondence(s). o An intranet café discussion area is located in the classroom for any questions or concerns that you would like to share with the class. o In accordance with ATC‚ I do not accept any class work
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* THE IMPACT OF SUPPLY CHAIN MANAGEMENT BUSINESS PROCESSES ON COMPETITIVE ADVANTAGE AND ORGANIZATIONAL PERFORMANCE THESIS John F. Perry II‚ Capt‚ USAF AFIT/LSCM/ENS/12-14 DEPARTMENT OF THE AIR FORCE AIR UNIVERSITY AIR FORCE INSTITUTE OF TECHNOLOGY Abstract Organizational performance has routinely been viewed through a limited scope primarily focused on functions‚ practices‚ and resources directly controlled by the focal organization‚ but supply chain management (SCM) has broadened
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