“Fashion used to come from one source at a time‚ be it the street‚ the runways or the entertainment business. The interesting thing about today is that influences come from high and low-everything from couture to Target.” –Michael Kors Content: What is Fashion forecasting? Elements of Fashion Forecasting The Direction of Fashion Change The drivers of fashion change The Fashion Forecasting Process Forecasting fashion in the Indian scenario Fashion Forecasting Period Importance of
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predictions on the future of the world fashion industry 20 years from now.” Essay Joris Rotsaert M2Ei ___________________________________________________________________ So‚ according to an ancient prediction of the Maya’s‚ the world is going down in 2012. But best case scenario: we will still be here 20 years from now‚ how will that world look like‚ How will fashion look like in 20 years from now? In my opinion the future of fashion and the earth in general will be more efficient
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What are the Core Skills and Attributes Required to be a Successful Fashion Buyer? Craig Weighman ABSTRACT This study was carried out in order to explore the role of the fashion buyer and generate a greater understanding whilst also developing informed and insightful opinions on the key attributes required in becoming a successful fashion buyer in industry. The main findings were that the fashion industry is a highly competitive market place as much reliant on business flair and intuition as
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Fashion designs come in and out of ‘style’‚ which is known as the cycle of fashion. Trends always come in and out of style‚ but the consumers keep up with trends due to the feeling of needing the newest trend. Fashion is fuelled by conversion. Designers continually persuade the public that their new ideas are everything that a stylish wardrobe requires. In upcoming seasons‚ the same designers convince everyone to give up their now outdated designs and embrace the trends of the latest collections
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TIMELESS TREND AKANKSHA VARSHNEY NATIONAL INSTITUTE OF FASHION TECHNOLOGY ABSTRACT: PURPOSE- The purpose of this conceptual paper to identify the impact of military camouflage print in the world of fashion. RESEARCH METHODOLOGY- This paper is based on a review of the literature and takes a case study approach. The paper talks about the origin of camouflage in fashion capital and designers take on it in today’s world. FINDINGS- Fashion uses the camouflage in completely ironical manner. Camouflage
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Why Do Fashion Trends Change But Repeat Themselves? In today’s society‚ we have a general tendency to follow fashion that have been imparted on us especially by the media‚ but it is like we are repeating a cycle even though fashion trends change quite often they tend to recycle couple years later so why do we keep up? Fashion generally refers to popular style or practice especially in dress or behavior. Fashion trends are known as a “fad” or a craze just for a certain amount of time until something
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I. The Summary Meerza’s Tailoring Fashion house has been in the marketplace for more than 10 years. She started in Paris from “bricks and mortar” studio and has grown her business to gain an award for Best Female Entrepreneur in France. She offers specially made suits‚ mostly for senior executives‚ at €750 per suit‚ which is considered a fair price in Paris. As the business was growing‚ she employed staff in London‚ Paris and Brussels to facilitate fabrication and delivery. The online-service she’s
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Marketing Project Splash Fashion vs. Max Retailer Dr. Maha Shedid Done By: |Firas Haffar |006000299 | 1. Introduction: 1. History: Splash Fashion and Max Retail are owned by Landmark Group. The group was founded in 1973 as a single store in Bahrain and grew to be one of the biggest retailers in the Middle East.
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MN3027 – STRATEGY IN ACTION ASSIGNMENT 2 – 3‚000 words ZARA: FAST‚ FASHION from SAVVY SYSTEMS Contents Contents 2 1.0 Introduction and Key Issues: 4 2.0 Present Vision‚ Mission‚ and Corporate Objectives: 5 3.0 Situational Analysis: 6 3.1 Environmental Analysis: 7 3.1.1 PESTLE: 7 3.1.2 Market Structures: 9 3.2 Industrial Analysis: 9 3.2.1 Competitive Forces: 9 3.2.2 Strategic Groups: 11 3.2.3 Key Factors for Success: 12 3.2.3 Competitor Profiles: 13
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Case Study: H&M in fast fashion : continued success? by Patrick Regner & H. Emre Yildiz Q1) Evaluate the external environment in which H&M operates in. External environment refers to the challenging and complexity in which the firm operates. It is important to highlight the factors of the external environment because it is very critical to the success of the firm. PESTEL model and Porter’s 5 Forces (P5F) models will be used to evaluate the external environment of H&M. These models will determine
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