4. PART 1 To conduct research and analyze the Effectiveness of the promotional tools and techniques & physical surroundings (situational factors) used at Future Lifestyle Fashion Limited (In-Store) to influence buying behavior. 4.1 PROBLEM STATEMENT There are various Promotional tools available in-order to increase sale as-well as to clear stock on regular basis in order to replenish the store with new arrivals. The choice of tools have to be appropriate considering the demographic aspects of the
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Fashion and Social Media Deanna Robinson Arcadia University Abstract Due to the changes in technology British luxury brand Burberry has changed its global product and marketing strategy. Burberry is using social media to reposition and better market its product. For small fashion companies like 3.1 Phillip Lim the use of social media to generate business internationally can be harmful to its reputation. I will discuss the pros and cons each company could face while using social media to generate
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Fads‚ Fashions and Musicians of the 1970’s The 1970’s were a time of disco‚ music and rock and roll. This brochure will show you a little bit of everything from the decade‚ beginning with the “Fads.” The film Saturday Night Fever in 1977‚ starring John Travolta emphasized the discotheque of the 70s. John Travolta’s acting career got bigger after the movie and he later went on to act in “Grease” of 1978. Grease was one of the biggest musicals and is still known today. The soundtrack of Saturday
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Fashion Boutique Industry of Kathmandu: Exploring Current State‚ Scopes and Constraints Ipsu Khadka A Summer Project Report Submitted to Ace Institute of Management Submitted for the degree of Bachelor of Business Administration – Banking and Insurance (BBA-BI) Kathmandu November‚ 2011 DECLARATION This Summer Project Report entitled “Fashion Boutique Industry of Kathmandu: Exploring Scopes and Constraints”‚ which is submitted by me in partial
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becoming a fashion designer and took his dream to the inner cities of Paris to study. Whilst in Paris‚ Valentino studied under other well known icons in fashion. His first apprenticeship was with Jean Desses continuing on under Guy Laroche. Valentino quickly learned what it takes to be one of the best in the fashion industry. With Valentino wanting to fulfill higher dreams as a designer‚ he decided to try and build his own fashion house. Valentino left Paris and opened his own fashion studio in
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Age is no longer the only criteria that defines vintage fashion. “Vintage implies that it has archival value‚” said Cameron Silver‚ owner of Decades‚ the extremely popular Los Angeles vintage store. Strictly speaking‚ vintage fashion would ideally be clothing that is atleast 25 to 30 years old‚ but this is highly debatable now. Some say that vintage fashion spanned from the 20s to 50s‚ and all that came in after that is “retro clothing”‚ whereas others argue that the 80s is as much vintage as the
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[pic] 1 BA (Hons) Fashion Business UNIT: Fashion Buying and Merchandising ‘Why is fashioning the body considered more important for women than for men? Use examples of contemporary and historical body practices in your answer.’ Women did not have a role in the patriarchy society. Women were valued in their relation to men; they did non have an independent value. Therefore their appearance was more important for them. Only very recently
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Fashion is one of the world’s most important creative industries. It has provided economic thought with a canonical example in theorizing about consumption and conformity. Social thinkers have long treated fashion as a window upon social class and social change. Cultural theorists have focused on fashion to reflect on symbolic meaning and social ideals. Fashion has also been seen to embody representative characteristics of modernity‚ and even of culture itself. Everyone wears clothing and inevitably
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Fashion is said to be evolutionary and not revolutionary. This was not true in the 20th century. Fashion revolutionized America and the rest of the world during this time period. Also‚ during this time period fashion evolved tremendously. New fabrics and innovations were introduced to America. When World War I came about‚ people had to sacrifice their clothing for the men at war and they dressed more conservative. Christian Dior changed all of that when he came out with the "New Look." This look
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unifying effect on fashion. Clothes were made to match a customer’s request. Tailors began to form business networks of closely related trades. They were regarded as an investments and time was spent on their upkeep and repair. Courtiers required an expensive wardrobe and often sold their garments on to second-hand shops in order to recoup some of the cost. A woman’s wardrobe staple was an ensemble composed of a white linen under grown with long‚ hanging sleeves over which was worn a high-waited dress
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