While each region has strong local players‚ there are few brands with a pan-India presence — for instance‚ Fabindia‚ W‚ Biba‚ Anokhi‚ Bandhej‚ and Meena Bazaar. Retailers such as Westside‚ Shoppers Stop‚ Lifestyle‚ Reliance and Big Bazaar have partially filled this gap and helped to evolve ethnic wear from a tailor-stitched to a ready-to-wear category. There is an opportunity in this segment for launching ethnic wear
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ETHICAL PRACTICES IN THE FASHION INDUSTRY ETHICAL PRACTICES IN THE FASHION INDUSTRY Executive Summary Ethical practices in the fashion industry can be defined as the production of materials with morality. With social responsibility of the world fashion houses‚ and designers are now acknowledging the significance of ethical business. Trying to run a fashion business on goods that do not harm the environment and are cruelty free is easier said than done as I will bring to surface the
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this case is Dana Wheeler who is the senior vice president of marketing for TFC She was looking into preparing a new Segmentation and Positioning Strategy If her boss liked what he heard then they would move forward with a 60 million dollar IMC campaign utilizing national advertising‚ promotion‚ and public relations. This was an increase of 15 million dollars from last year. Background TFC was a successful cable network that was the only one who broadcasted up-to-date news about fashion 24 hours
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Fashion is a popular trend that describes a popular clothing style. In the 1800’s fashion in the United States became a very important factor in society that determined the social status‚ one’s identity depended on what clothes one was wearing. At that time an increase of wealth occurred‚ therefore‚ the focus on fashion and appearances also increased‚ and European countries were influencing it. The economic changes of the country were also a big factor in the evolution of fashion in the 19th century
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one of the largest visual clues. The following research looks at what impact androgynous fashion has on achieving gender equality. Throughout history gender has had a large part to play in influencing the perceptions of androgynous fashion and continues to do so in society today. Findings of the research conducted‚ includes five main topics that have been discussed in this paper and outline how the fashion industry could use this information in the future to further extend their research. The key
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Styles Today is the time of trend and fashion. People these days get easily inspired by the fashion world and the famous personage in the fashion industry. The spark regarding the latest trends in the fashion world motivates the people to imitate their trends‚ dresses and clothing. These people try to copy the dressing styles of their fashion icons as they are fascinated by their impeccable approach to dressing. The biggest and foremost impact of this fashion fever can be seen in the women who apply
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costume english 1100–1200 in European fashion (12th century) Costume during the twelfth century in Europe was simple and differed only in details from the clothing of the preceding centuries. Men wore knee-length tunics for most activities‚ and men of the upper classes wore long tunics‚ with hose and mantles or cloaks. Women wore long tunics or gowns. A close fit to the body‚ full skirts‚ and long flaring sleeves were characteristic of upper class fashion for both men and women. Men’s clothing
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Idil Ozer 10/13/13 Art History 111 Prof. Kraus Museum Essay #1 Impressionist Effect on Parisienne Fashion The saying‚ “A woman is a corset is a lie‚ a falsehood‚ a fiction; but for us this fiction is better than reality was decorating Art Institute of Chicago’s walls‚ supporting the main idea behind Impressionism‚ which is “impression”. This art movement originates back to 19th Century’s France with a group of Parisienne artists. The trend reflects natural elements through
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CONTENTS Introduction 2 The Beginning of Hip Hop 3 Hip Hop Influence on Fashion 5 Moodboard 8 Color Story 9 Collection Look 1 10 Look 2 11 Look 3 12 Look 4 13 Look 5 14 Target Market 15 Conclusion 16 Bibliography 17 INTRODUCTION In the 1970s‚ black people in United States‚ who are African American was living in limited environment. They can’t get the same facilities like the white people. This suppressed condition and with
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Fashion throughout the Decades Interest: I chose to look at fashion and how it has changed and developed through the decades. Fashion up until the 1960’s varied widely. The 1960’s specifically were known as the “Flower Power” era‚ or the hippie movement. One of the social youth groups preceding the Flower Power era was referred to as the rockers. The rockers were a group of younger generations who typically wore black clothing such as leather jackets. Their style is echoed in greatly in the idea
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