"Case group c promotional strategy hips feel good dove s campaign for real beauty" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 10 of 50 - About 500 Essays
  • Powerful Essays

    Company Bio – Who is Nurse‚ Nurse! Media? Your campaign and career is on life support‚ but before you pull the plug‚ you may want to stop and consider what we have to offer. No‚ we aren’t medical professionals. We are marketing professionals. No‚ we can’t help you pick out a plot in a nice and sunny location‚ but we can help get you back on solid ground. Your message is failing and so is the health of your campaign. Give it up – it’s time to call the Nurse. Who We Are and What We Do

    Premium Barack Obama Elections

    • 3270 Words
    • 14 Pages
    Powerful Essays
  • Good Essays

    case study of dove soap

    • 2169 Words
    • 9 Pages

    “I think Canada was just really ready for it‚” says Aviva Groll‚ group account director at Ogilvy‚ who has worked on Dove since 2004. “There was a lot of support internally at Unilever‚ it struck a chord… [It was] a time of great experimentation and great leadership that allowed that to happen.” Groll also notes that having the budget available and co-operation amongst the product categories to allow for a campaign centred on the brand as a whole meant everything fell into place for a Canada-first

    Premium Advertising Mass media Truth

    • 2169 Words
    • 9 Pages
    Good Essays
  • Powerful Essays

    1. Company Profile ZAARA Fashions is an exclusive fashion retail store of Bangladesh. It retails women‚ men‚ and kids fashionable apparels. Located in a prime zone of Gulshan-1 in Dhaka‚ it gives customers freedom of choice regardless of their age‚ location‚ taste‚ season‚ and fashion persona. Established and inaugurated in August 2009‚ the retail store ZAARA Fashions has successfully placed itself among the most celebrated and recognized retail stores of the country. The store produces an exclusive

    Premium Advertising Marketing

    • 6384 Words
    • 26 Pages
    Powerful Essays
  • Powerful Essays

    What was Dove’s market positioning in the 1950s? What is its positioning in 2007? Dove back in the 1950’s had one product that was the “beauty bar”‚ it was positioned upon its function as a superior product that doesn’t dry out the skin the way soap did. It was marketed through a mix of marketing communication tools like the TV‚ print media and bill boards. The advertising message was “Dove soap doesn’t dry your skin because its one-quarter cleansing cream”. All of these

    Premium Brand management Brand

    • 1294 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    b. Group/ pg. 100: People who interact with one another and who believe that what they have in common is significant; also called a social group. The way the definition group is portrayed in The Real Slumdogs to me is the groups that work together to rag pick. They are groups of men and women that come together in the slum and go to the dumps to sort through trash and waste. All of the trash‚ they sort through everything‚ saying it all has a purpose. Especially all of the plastic. They break it

    Premium Culture Slum

    • 1720 Words
    • 7 Pages
    Good Essays
  • Good Essays

    part of a group‚ and have excellent organisational skills that I have gained through my academic and work experience. I consider my key strengths to be; an ability to make analytical judgements‚ people management‚ making decisions‚ assessing business situations and identifying important points. I have excellent interpersonal skills which allow me to relay business information clearly to my target audience‚ and can prepare well thought out‚ crisp presentations for both individuals or groups. At present

    Premium Management Microsoft Windows

    • 700 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Dove Shampoo

    • 7458 Words
    • 30 Pages

    forward thinking series ‘Evolution of beautyDove Case Study An applied buzz & brand activation research model IS-2007-008 2 ‘Evolution of beauty’: Dove Case Study An applied buzz & brand activation research model Summary / Abstract In traditional campaign post-testings only the impact of direct exposure (people actually having seen the creative) is measured. By doing so‚ all dynamics behind the buzz in terms of word-of-mouth and word of mouse and how this influences consumer dynamics

    Premium Advertising Promotion and marketing communications

    • 7458 Words
    • 30 Pages
    Powerful Essays
  • Powerful Essays

    Pr Campaign: Strategy Paper

    • 3264 Words
    • 14 Pages

    RIORDAN‚ INC. PR CAMPAIGN: STRATEGY Riordan‚ Inc. PR Campaign: Strategy Team C Ruben Soto‚ Nancy Aaberg‚ David Mehrer Sr.‚ Michelle Schuck‚ Hayat Hirsi‚ Maribel Mendez MKT 438 Public Relations University of Phoenix M. Jean Bodden December 14‚ 2008 RIORDAN‚ INC. PR CAMPAIGN: STRATEGY It’s true that each effective public relation campaign has to be supported with the proper strategic plan to carry out valuable ideas into measurable performances and tactics. In that respect‚ Riordan’s

    Premium Public relations

    • 3264 Words
    • 14 Pages
    Powerful Essays
  • Good Essays

    period of life‚ he again tasted long-forgotten joy while reading "Siegfried and the Twilight of the Gods‚ forsook the occult and thirst for magic‚ and became engulfed by "Northerness". Wyvern College was the place that adult said was "preparation for real life"‚ however instead of “[putting] them in their place” (p.41) all the fagging produced the very conceit and priggishness that it professed to cure. The strict oligarchy of dominating Bloods‚ aspiring Pres.‚ outcast Punts‚ and subservient Tarts‚

    Premium God God C. S. Lewis

    • 1368 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    dove report

    • 2603 Words
    • 11 Pages

    Dove A Business Management Report Contents An Introduction to Dove In 1957‚ Unilever introduced Dove into the market as a single product: a beauty soap bar. And it was not just ordinary soap‚ but touted as having more moisturizing qualities than the top brands at that time and therefore suitable for dry sensitive skin. And in the 1980s‚ the brand launched a new product line‚ which constitutes of liquid body wash‚ shampoo and conditioner‚ deodorant/anti-perspirants and body

    Premium Singapore Hypermarket Unilever

    • 2603 Words
    • 11 Pages
    Powerful Essays
Page 1 7 8 9 10 11 12 13 14 50