I. Executive summary: A. Problem statement: Optical Distortion Inc.(ODI) is a small new company‚ not yet in business‚ with a patent for an innovative product designed to prevent chickens from cannibalism behaviors toward each other. These lenses are used instead of traditional way of debeaking. ODI must develop marketing strategies about targeting‚ positioning and optimal pricing to launch its new product. B. Recommendation: The dilemma ODI faces is whether introduce its product
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Case1 Atlanta Home Loan 1. Identify the devices (controls) that Al Fiorini used to control his business‚ both before and after he went back to school. Classify each control as a results‚ action‚ or personnel/cultural type of control. Controls used Pre-MBA enrollment Al received all the leads generated by the telemarketers and then distributed them to each of the four loan officers- this is an action control more specifically an Behavioral constraint that limited their administrative access to the
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1. How accurate was the demand forecast for the first quarter of 2005? First‚ is wise to make a comparison in the individual level‚ between the forecasts made for the year 2004 and the real demand. The Forecast overestimates the real demand in every single product. As it is shown in the tables above the average difference percentage in the individual level is higher that the difference percentage in the aggregate level. What is the current demand forecasting method
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Assignment: Case No. 2 ACTG 4650‚ Phillips Due date: June 28‚ 2012 Trueblood Case 04-9 Healthcare Depot‚ Part 3 only. You will find the case at the following website. Just pagedown to find case 04-9. http://www.deloitte.com/us/truebloodcases Since we are not doing parts 1 and 2‚ assume that DDC Distribution and HC Holding are aggregated to be one reporting unit. Type your answers using Microsoft Word. “Goodwill is defined as an asset acquired in a business combination
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Case 04-3 : Home Computer‚ Inc. Kamontip Sakdivorapong ______________________________________________________________________________________________ Home computer‚ Inc. has 3 business segments: Computer manufacturing‚ printer manufacturing and retail store. (1) computer manufacturing: Home computer will discontinue its video monitor operations at Seattle plant and establish a replacement in Sacramento. Other component parts will continue to be manufactured at the Seattle
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Questions for Week 7 Case: * Fashion Channel Read the Fashion Channel case and answer the questions below. Please note the following additional guidance: The discussion of alternatives indicates that for the first scenario‚ an investment in programming would be required but the case does not indicate how much that might cost. You can either assume that this spending was flat or you can assume an increase. In either case‚ specify your assumption and base your findings on that assumption
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Case study number 1 Question 1: Which company orientation (product‚ production‚ selling or market) can best describe McDonald’s activities? What makes you think so? In the case of McDonald’s activities the company orientation is selling and I will explain why. In first I’ll explain what is the selling orientation‚ and in second why it’s the McDonald orientation. If we look at the definition in the book “Marketing Management” the selling philosophy or orientation is “a focus on making sales
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5. Currently‚ Spartan is charging a flat rate of 1.5 percent of sales‚ to deliver to its customers. The company reflects its freight charges from the pricing practices of other building materials distributors in the region. In addition‚ the case states the reasons to why some deliveries are free of charge‚ they are: high volume orders‚ promotions‚ and price pressures. The gathered data from the Ontario region demonstrates these factors as their customer relationship strategy. The activity for a local
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Case #2 – Volkswagen: IT Budget Volkswagen AG is the parent company to Volkswagen of America (VWoA) and therefore sets the budget from which IT projects are funded by. Managing which IT projects are given funds and when is a very important business decision because only projects linked to the corporations’ strategy and goals should be given any support. An important process in judging which projects are funded is by prioritizing them into specific categories; however all the more important “Stay
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sustain the brand position and image that it has today. As a global seller of high end luxury cars‚ BMW is in a competitive industry where strategic marketing activities are a key aspect in setting a company apart in an industry. For this particular case‚ BMW’s Jim McDowell sits in front of a very important decision on what his next step will be in following their “The Hire” short film series marketing campaign. In making this decision‚ many factors have to be taken into consideration. One is whether
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