Table of contents 1.0 Introduction 2 2.0 New Product Development of SK-II 3 2.1 Strategy 3 2.2 Idea Generation 4 2.3 Screening 5 2.4 Concept development and testing 6 2.5 Business analysis 7 2.6 Product Development and Testing 8 2.7 Test Marketing 8 2.8 Commercial and launch 9 3.0 Critical Issue of SK-II 11 4.0 Conclusion 12 References: 13 1.0 Introduction The Procter & Gamble Company (P&G) boasts boatloads of brands. The world ’s top maker of household products
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CRITICAL FACTORS CONSIDERED BY THE SMALL AND MEDIUM-SIZED ENTERPRISES IN THE CHOICE OF A SUITABLE RETAIL BANK : A CASE STUDY OF NAIROBI REGION‚ KENYA. By MWANIKI DANIEL KAMAKIA D53/0L/14070/05 A RESEARCH PROPOSAL SUBMITTED TO KENYATTA UNIVERSITY IN PARTIAL FULFILLMENT OF THE REQUIREMENTS OF MASTERS OF BUSINESS ADMINISTRATION 2008 ABSTRACT Retailing is traditionally defined in terms of the retailers’ place in the distribution of tangible products
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Mixed economy -Both the state and private sector direct the economy -All of the economies are mixed economy since no economy is running pure planned economy or market economy -Market price decided by both market and states (i) Allocation Function: Government has to provide for public goods. Public goods such as national defense‚ government administration and so on are different from private goods. These goods cannot be provided through market mechanism but are essential for consumers and
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RIGHT TO HOUSING UNDER THE CONSTITUTION OF KENYA The right to housing comprises an intricate part in the realization of one of the most basic needs of a human being‚ shelter. Everyone has the right to a decent standard of living as stated in the Universal Declaration of Human Rights‚ a document that has attained the status of jus cogens due to its wide acceptance. Essential to the achievement of this standard is access to adequate housing. It has been said that housing fulfills physical
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Unit One Assignment: Ashurnasirpal II I have entered into the palace of the great Ashurnasirpal II‚ and am approaching the throne room to await my meeting with the king. In front of me are two Lamassu figures that guard the entrance‚ Colossal statue of a winged lion from the North-West Palace of Ashurnasirpal II (Fig. 1). I am immediately in awe of the sheer size of this pair of sculptures‚ they each stand over ten feet tall‚ towering over individuals who would like to enter the throne room. The
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ENHANCING ENVIRONMENTAL PERFORMANCE BY GREEN PROCUREMENT: A CASE OF THE CONSTRUCTION INDUSTRY IN KENYA Abstract In recent years‚ the general awareness of the environmental impacts that industrial production gives rise to has radically increased throughout the world. Finding ways to minimise these impacts has become a major concern of the authorities in many countries. In order to promote a more sustainable industrial production‚ different incentives can be used. Among these incentives‚ the consideration
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Chapter II REVIEW OF RELATED STUDIES AND LITERATURE This chapter presents the review of related foreign and local literature and studies that is relevant in this research‚ wherein the researcher put the author’s ideas‚ opinions and studies that have a relation in this thesis. Related Literature Foreign Literature Rainer and cegielski (2011) from the book entitled‚ introduction to Information System Enabling and Transforming Business #rd Edition. P. 36; Data mining refers to the process of searching
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The capital of Japan is Tokyo Republic of Kenya is a country in East Africa that lies on the equator. With the Indian Ocean to its south-east‚ it is bordered by Tanzania to the south‚ Uganda to the west‚ South Sudan to the north-west‚ Ethiopia to the north and Somalia to the north-east. Kenya has a land area of 580‚000 km2 and a population of a little over 43 million residents. Its capital and largest city is Nairobi. First of all Japan and Kenya are two completely different countries for example
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study was to establish the extend to which Tyler rationale (1949) theory of curriculum development is observed in the curriculum offering at a special institution in a course in the study of Master of Philosophy Degree in Curriculum Development in this case Maseno youth polytechnic selected purposively and conveniently due to cost and time effectiveness to the researchers’ circumstances. The study involved choosing one of the special institutions in the education sector including visually challenged‚
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............................................................................... 2 INTRODUCTION ............................................................................................................... 3 THEORETICAL OVERVIEW OF EXPERIENCE ECONOMY ................................... 4 1.1 CUSTOMER EXPERIENCE .......................................................................................... 4 1.1.1 Corporate culture translated by employees .................................
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