http://www.interpretive.com/students/ and log in with this information. User ID = jwu17813102 Password = btaoup Maram Almaneea Professor: Morin Public Relations Cases and plans 3/26/14 CASE #2: Liz Claiborne “Love is Respect” 1. As a publicist‚ how do you convince a teacher or school to work with you in speaking with the press about such a sensitive‚ often secretive topic? A way to convince teachers or school to work with me in speaking with the peers about such a sensitive‚ often secretive
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Activity 1 – Theories of Ageing Disengagement theory The disengagement theory is one of the first social theories of ageing developed by Cumming and Henry in 1961. It is the idea of which states older people begin to withdraw or disengage from their past roles in society due to the decrease of their physical‚ intellectual and emotional abilities and skills which they are unable to accommodate in their roles. Also‚ at this stage of life‚ the elderly will eventually begin to diminish interests in activities
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SAMSUNG LEARNING POINTS This is a great case dealing with the “big picture/helicopter vision”. It is an ideal case to get us started. Below are the main learning points. There may also be other things you learnt from the class‚ that are not listed here. Think about how you can take some of these learning points back to your own companies and context‚ and apply them. The case teaches us: - about moving from a production/selling orientation to a market orientation. This is really really
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Module 1: Driving is Your Responsibility: ! Complete the K-W-L information below. ! K- What you Know! Discuss two things you know about driving.! 1. The posted speed limit is applied to good driving conditions.! 2. You should always look both ways at a stop sign before continuing.! ! W—What you Want to know! Discuss two things you want to know about driving.! 1. I’d like to know all the rules of the road so I can become a safe and aware driver.! 2. I would also like to know how to properly and
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Chapter 1 Philosophy means philein: love and sophia: wisdom‚ the love or pursuit of wisdom Philosophy beings with wonder‚ a search for the answer to a greater question Philosophy is a dynamic process‚ the dynamic nature of philosophical thinking‚ a process that is dialectical in the sense that ideas are continually analyzed in terms of their opposites‚ with the ultimate goal of creating a more enlightened synthesis The ultimate aim of philosophy is the goals is 1. the complete liberty of the
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2012 was an intense‚ eventful year in which we defined the major milestones that will enable us to reach our ambitious objective of becoming the global benchmark in hospitality. With the Executive Committee‚ I am pleased to present our results‚ review our accomplishments and share our road map for the four years to come. In many ways‚ 2012 will remain a watershed year for our Company‚ which stepped up its transformation into a more asset-light model‚ while delivering robust financial results in
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Golden Arch Hotels‚ as they are known (there are two)‚ are a high stakes experiment in brand leverage. After lobbying by Urs Hammer‚ Head of McDonalds in Switzerland‚ McDonalds has made the brave move to exploit their core competence (no‚ not making hamburgers - delivering absolute product consistency) to develop a holistically branded hospitality offer. Sitting incongruously in a lush green field‚ just minutes from Zurich’s busy international airport‚ the prototype Golden Arch Hotel offers business
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Case 2 Re-examining a Proposal After working 10 years as the only minority manager in a large printing company‚ David Jones decided he wanted to set out on his own. Because of his experience and prior connections‚ David was confident he could survive in the printing business‚ but he wondered whether he should buy an existing business or start a new one. As part of his planning‚ David contacted a professional Employer organization (PEO)‚ which had a sterling reputation‚ to obtain an estimate for human
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in the United States and around the world. This business philosophy of owning various types of stores has allowed Wal-Mart to reach more people and sell a wider variety of products‚ which has enabled Wal-Mart to create a larger customer base. In the case presented in the textbook‚ Wal-Mart was trying to penetrate the markets in Argentina and Brazil by attempting to create a different shopping experience for consumers. However‚ because of the nature of the supermarket industry in Argentina and Brazil
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Journal of Management and Sustainability; Vol. 2‚ No. 2; 2012 ISSN 1925-4725 E-ISSN 1925-4733 Published by Canadian Center of Science and Education The Advantages of Green Management for Hotel Competitiveness in Taiwan: In the Viewpoint of Senior Hotel Managers Ying-Chang Chen1 & Yu-Ta Chen2 1 Department of Hotel and Restaurant Management‚ Ching Kuo Institute of Management and Health‚ Keelung City‚ Taiwan (R.O.C.) 2 Department of International Business‚ Kainan University‚ Taoyuan
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