Case 1: HubSpot: Inbound Marketing and Web 2.0 1. Customer lifetime value = lifetime (in months) * monthly payments (Exhibit 7) – acquisition cost (pp. 8) Customer life time = 1/churn rate (Table A) Marketer Marys: CLV = (1/ 3.2%) * 500 – 5‚000 = 10‚625 Owner Ollies: CLV = (1/ 4.3%) * 250 – 1‚000 = 4‚813.95 B2B: CLV = (1/ 3.3%) * 375 – 3‚000 = 8‚363.64 B2C: CLV = (1/ 6.0%) * 375 – 3‚000 = 3‚250 2. HubSpot is not finding and serving the right set of customers. Even if at first it was very important
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CELTA Assignment 1: Lessons from the classroom A. I think my main strength is that I like interacting with people. In my career thus far I have worked in multi-disciplinary teams‚ made daily presentations and managed teams so working with people is natural and comfortable for me. I’m friendly‚ inclusive and approachable. I think this is an asset that will carry me far as a teacher. I have experienced teachers who were intimidating and I found it detrimental to my learning. I want my students
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just tedious and take forever to complete. I need to calm down and pick up my pace so that I can finish all the questions on time. Half of the questions I can do in my head while the other half I will hurry and write the equations out to get the answers. There are ten minutes left and I only did five problems‚ I’m moving way too slow to finish on time. But it’s ok because the next eight questions are really simple and I knock them out fast. The next few take a little while longer because I have to
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Brooke Rethlake Dr. O’Hearn Curious Incident Paper 3/31/2014 I loved reading this book. I did not know much about Asperger’s before this book and how their minds work. I was curious while reading this book and researched Asperger’s. I read different articles and stories online. Then you assigned this paper‚ and I knew which article I was going to use. I found an article online that someone had wrote after the Sandy Hook shooting. He wrote it because Adam Lanza‚ the shooter‚ had Asperger’s. It gave
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1.- WHAT ARE DE MAJOR BUSINESS PROPOSITION FOR WOODMERE AND HOMEHELP TO CONSIDER IN EVALUATING THIS PROPOSAL? The major business proposition for Woodmere and Homehelp to consider within the proposal is the advancement of their company through an advanced and smarter form of managing supplies and customers’ needs. With Homehelp as a major home decorating retailer that’s looking for new ways to improve and Woodmere has the reputation a cliental already in place and are looking to further advance the
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1. Todman exercised leadership relying on his ability to fully understanding the situation‚ analyzing problems faced and accordingly to make the right decisions. This appears clear when he leads Whirlpool to be survived in the financial crisis by completing the integration between Maytag and Whirlpool and focused more on revamping the product line to make the company more successful by closing costly plants and concentrated more in educating the entire staff on both companies before introducing
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Survey Types Explanation: Zeltiq Consultation Goal: Capture information on how customers learned about Zeltiq Coolsculpting‚ motivations and preferred area for body contouring‚ interactions with office staff‚ interactions with counselor/physician‚ whether they plan to move forward with a Zeltiq treatment plan‚ decision drivers‚ comments on experience. Question Count: 13 to 15 + Demographics Questions Timing: Sent immediately after attended consultation record Zeltiq Post Service Goal: Capture
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1. The composition of the workforces of the various companies is a significant factor. As stated‚ the majority of the employees of a company like McKinsey comprise managers or management trainees. Indeed‚ companies like these‚ right off the bat‚ have 3 major criteria in hiring‚ leadership potential‚ high academic performance‚ and the ability to think and problem-solve creativity. Employees of such companies gain much training and work experience‚ which make them suitable managers and possible future
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What was the Roswell incident? There are many speculations as to what it really was. Some say UFO. Some people brush it off and don’t really care. Then some people say it was just a weather balloon. There are many theories as to what it is. But which one is right? In 1947‚ unidentifiable debris were discovered in a sheep pasture in Roswell‚ New Mexico. The local Air Force simply said that it was just a weather balloon. But‚ many other people disagreed‚ and thought it was remains from and extraterrestrial
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Chapter 1 Answers QUICK-CHECK questions 1 What are the special characteristics of the light produced by a synchrotron? In a synchrotron‚ electrons are accelerated to very high speeds (almost the speed of light). Light is created when the direction of movement of these electrons is changed (deflected) using magnetic fields. A characteristic of this light is that it is extremely bright. 2 a Explain why ice is less dense than water. Ice is less dense than liquid water because‚ as water solidifies
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