Southwest Airlines Southwest Airlines is one of the most successful airlines in the United States. There has never been layoffs or strikes in the history of the company‚ although there were several times when layoffs could have been justified‚ including the months following the September 11‚ 2001 terrorist attacks. However‚ Southwest’s Mission statement says “Above all‚ Employees will be provided the same concern‚ respect‚ and caring attitude within the organization that they are expected to share
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WS5A4 Southwest Airlines - Case Study Operating under an intensely competitive environment‚ Southwest Airlines carefully projects its image so customers can differentiate its product from its competitors. Southwest positions itself in all its marketing communications as the only low-fare‚ short-haul‚ high-frequency‚ point-to-point carrier in America that is fun to fly (Cheng‚ 2010). Its low-priced fares are a brand equity which it "owns" in the mathematical sense of being the only major airline with
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October 4‚ 2013 Southwest Airlines Every business has a CEO who deals with the everyday lifestyle of being the boss. Have you ever wondered how many people who work as the CEO of a company because it was always something they wanted to do? For those of you who said yes‚ think again. The CEO of Southwest Airlines‚ Gary Kelly‚ never had aspirations of being a CEO to a company as large as Southwest Airlines. There are a few founding principles: keep costs down through fast turn-around time at
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Executive Summary The strategy of Southwest Airlines (SWA) has remained the same‚ which is to give customers low-cost‚ point-to-point airfare‚ with excellent customer service. This simple strategy has resulted in SWA posting profits for 30 consecutive years. While other airlines are downsizing‚ SWA is showing slow steady growth. This performance is evident throughout their SEC Filings. First we will look at SWA’s ROI and ROE compared to the rest of the industry. Two thousand and one and 2002 were
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Executive Summary Industry analysis The airline industry is at the growth stage. The economic and technologic development are the main factors for airline industry growth. Also‚ the demand of customers drives the market growth. Economy globalization also has an impact on airline industry. The competitive rivalry within the industry is high. Southwest’s chief rivals are American Airlines‚ Delta Air Lines‚ United Airlines and US airway. Overall‚ the airline industry develops well. Strategic issues
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Southwest Airlines was started over 38 years ago as a small Texas airline and has grown to become one of the largest airlines in the United States because it differentiates itself as the most successful low-fare‚ high frequency‚ point-to-point carrier. Since 1987 Southwest has consistently led the entire airline industry with the lowest ratio of complaints per passenger boarded. What does Southwest do differently that no one else in airlines does? It keeps things simple and consistent‚ which drives
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Batna for Soutwest Airlines and Muse/Transtar Realistically negotiating from a less powerful position 1. Know your and their source of power. 2. A Good BATNA 3. Access and Mobilization of Resources 4. Collection of Information 5. Strategy Development 6. Power Tactics Elaboration 1. Introduction - Know your and their source of power – Analyze By identifying yours and their sources of power. But in order to do this‚ you need to know what gives one negotiator more power than another
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Southwest Airlines Fuel Hedging and Relations to Profitability Abstract In order to stay airborne‚ a passenger airline has to consistently generate profits. Profits come only from paying passengers‚ hence all stratagems must be customer oriented. In a scenario where there are many airlines competing with each other‚ one way of attracting passengers is to keep the cost of flying low‚ while providing value for money. On the other hand‚ expenses must tightly controlled to reach and stay at the
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Constraint Management at Southwest Airlines Introduction I think everyone here may has the experience that the plane can not take off on time. The long waiting time make everyone feel anxious. And at this time‚ this airline company’s customer satisfaction will become lower. Therefore‚ There are a lot of constraints in the process of operating the airline. How to manage these constraints and generate positive customer experiences are vitally important to the airline company. Southwest is a company that
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way to understand the external factors which Southwest Airlines is dealing with. Firstly the demographical factor that influence strategies of Southwest Airlines. The aging population in the United States is a big issue. It is known that older people‚ does not prefer to travel by plane‚ not for the short or long-haul. They are still too conservative and rather take a bus‚ train or drive themselves to the places they want to be. Because Southwest Airlines is very customer orientated they are providing
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