The Ben & Jerry Short Story Thursday‚ April 17‚ 2008 Name: Jonathan Burnett Class: TTH 12:30 Date: Thursday‚ April 17‚ 2008 Title: The Ben & Jerry Short Story General Purpose: to inform about Ben & Jerry Specific Purpose: to get the audience to think about how interesting this topic is Central Idea: Ben & Jerry Main Points of Body: 1. How Ben & Jerry met 2. How they started their business 3. How they contribute to the betterment of society Method of Organization: chronological
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Ben & Jerry’s Homemade Ice Cream Inc: A period of Transition Despite making the first yearly loss in 1994‚ the company’s health cannot be written off. The loss in 1994 can mostly be attributed to some irregular factors like debt due to the asset write-down of $6.8 million resulting from abandonment of complex manufacturing system and incorrect assumption about the value at the St. Albans plant. The introduction of the "Smooth‚ No Chunks" line in the same year also resulted in some extra advertising
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Case History Ben‚ aged 52‚ was born and raised in Siloam Springs‚ Arkansas. At the urging of his supervisor at work‚ Ben has voluntarily sought help from his employer’s human resources department. They have referred Ben to you. Personal and Family History Ben was an only child‚ and he explains that he got a lot of attention. He says that that he loved his parents very much‚ "but they were kinda weird." He adds that "They were like me. Just different‚ ya know?" Ben said that his aunt‚ his
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event is the investigation of Jerry Sandusky and his alleged conviction of sexual abuse. Jerry Sandusky‚ an assistant football coach at Penn State University‚ has been accused of sexually abusing boys in the basement of his home and in the school workout room and locker room. This investigation was triggered by one of the victims who went to the police and since then‚ more victims have come out as well. This boy stated that the attacks lasted for about four years. Jerry Sandusky met the boys though
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unm.edu Managing Social Responsibility and Growth at Ben & Jerry’s INTRODUCTION Ben Cohen and Jerry Greenfield opened their first ice cream shop on May 5‚ 1978‚ in a converted gas station in Burlington‚ Vermont‚ investing $12‚000 in secondhand equipment. Their business credentials consisted of much enthusiasm and a $5 Pennsylvania State University correspondence course in ice cream making. Driven by Cohen and Greenfield’s 1960s ideals‚ Ben & Jerry’s Homemade‚ Inc.‚ has grown to be a very successful
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Group Case: Jerry Sanders X Cardia Corporation * Jerry sold his company‚ X Cardia Corporation‚ 10 months after founding it with partner‚ Ascher Shmulewitz‚ for 33 million (1997) * Jerry‚ President/CEO‚ started with 180‚000 investment‚ lost half a million before selling company to UroHealth * Built company with assistance from prominent physicians‚ investors‚ professional service firms San Francisco Science * After selling X Cardia‚ Jerry and partners Ascher Shmulewitz and Marguerite
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Case memo (Kat) 1. Introduction: Three graduates committed to exploring opportunities in entrepreneurship. They formed on-line retail seasonal holiday merchandise business. Kristin‚ one of the team members who had the financial background‚ gave several assumptions in terms of company’s operation cost for company’s additional profitability. A projected Income Statement gave the group confidence and they were committed to growing volume to generate a positive gross margin. But problems in cost
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For this task I have chosen to write about Ben and Jerrys and Haagen-Dazs ice cream. These are two rival brands at the top end of the market. I decided to write about ice cream because it is very popular and there is lots of information available about them. They also both have good marketing and promotional strategies. I chose to write about Haagen-Dazs‚ as it is the best known ice cream. It is the number one super premium ice cream with 43 % of the market share. It is quite expensive as it is
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is the creation of a relationship that allows the client to perceive‚ understand‚ and act on the process events that occur within an organization in order to improve the situation as defined by the client (Cummings & Worley‚ pg. 253). In the case involving Ben and Jerry’s a consultant was brought in to work with the founders‚ board of directors‚ managers‚ and employees in order to undertake organizational development and also to bring the people‚ functions‚ aspirations‚ and directions together (Cummings
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Societal Marketing Concept on Ben and Jerry’s Ice Cream Ben and Jerry’s ice cream shop is a company found by Ben Cohen and Jerry Greenfield back in 1978‚ when they began their company with a 12‚000 dollar investment. They opened the ice cream parlor in a renovated gas station in downtown Burlington Vermont‚ but after two months they closed down realizing that they were not making any profit. In 1980‚ Ben and Jerry rented space in an old spool and bobbin mill on South Champlain Street in Burlington
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