Strategic Marketing Management Written Case Analysis: Pearl River Piano [pic] I. Background 3 II. SWOT Analysis 4 III. Issue Analysis 7 V. Alternatives: 11 VI. Decision Criteria 13 VII. Application of Decision Criteria on Alternatives 15 VIII. Recommendations – Global Diversification by Higher-Value Brand 18 IX. Conclusion 26 X. Appendices 27 I. Background The Pearl River Piano group (PRP) had started as a Chinese state-owned firm in the mid-1950s. Due to low production cost
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James Joyce used blindness as a very clever symbol in the setting of his story‚ “Araby”. He starts off the story describing the location of Araby Street with this line‚ “North Richmond Street‚ being blind‚ was a quiet street except at the hour when Christian Brothers’ School set the boys free” (Joyce‚ 839). Throughout the story‚ blindness is seen in numerous aspects of the story‚ shown in unique ways to display the hidden meaning of the setting. In describing “Araby” Street as being blind and quiet
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In the classic work‚ King Lear‚ sight and blindness is a central theme that is seen throughout the entire play. This theme houses both literal and figurative meanings. In this tragedy‚ the idea of sight does not always necessarily refer to one’s inability to physically see‚ but rather the mental blindness they possess. This is accurate for both Lear and Gloucester; fathers who are unable to see their children for who they truly are. They lack the proper sight to recognize deception from reality:
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DISSERTATION TOPIC HOW DOES BRAND IMPACT ON CUSTOMER LOYALTYIN TH UK FASHION INDUSTRY? A CASE STUDY OF RIVER ISLAND Prepared by: Mian Ali Shan Student ID: L0459KKKK0412 This dissertation is submitted to the Cardiff Metropolitan University for the award of the BA (Hons) in business studies. ABSTRACT The study is based on a case study of River Island from which I will be collecting the primary data. The purpose of this research is to show the impacts of brand on customers that how brands
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Pharmaceutical Industry The pharmaceutical industry includes companies that research‚ develop‚ market or distribute generic and branded drugs. The industry expanded during the 1980’s and drugs to treat heart disease and AIDS were prominent. Consumer demand for nutritional supplements and alternative medicine increased during the 1990’s with the Internet facilitating direct purchases of drugs. Advertising for direct consumption of pharmaceutical drugs became more prominent; pharmaceutical companies
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In Sophocoles’‚ Oedipus the King‚ "blindness" is ironically referenced in more than one way. This is the obvious motif of the story. Correspondingly‚ in the story of Oedipus the King‚ “blindness” is used quite ambiguously. As a matter of fact‚ this story displays the classic contrast between the distinction of "seeing" and being "blind‚" and it is intertwined throughout the story. The contradiction between these two are played by Oedipus and Teiresias. This story is the classic tale of what you see
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Nnebe 601 ELA June 5‚ 2015 Rivers There are many advantages and disadvantages for living along rivers. Living near rivers helps people to meet their needs of eating food and other people’s needs such as their families. The river helps people to travel to different places by transportation such as ships‚ boats‚ and kayaks. Living near rivers can be advantageous. The river‚ such as the Nile‚ not only provides water but also helps to provide a good farmland. The river helps people to get stones and
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and salmon in the Tana river‚ and this invariably explains why a feasibility study is selected as a method to estimate important parameters that are required to design the main project. In this light‚ adopting a feasibility study prior to conducting the main study‚ also allows the researcher to look at the viability and practicability of a co-management regime of water and salmon resources of Tana river between the Sami on the Norwegian and on the Finish-side of the Tana river valley and the public
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MAN 4720 Nov. 15‚ 2011 Merck‚ the FDA‚ and the Vioxx Recall In 1999 the Food and Drug Administration (FDA) had approved Vioxx‚ what would become Merck’s “blockbuster” drug. Although the FDA had approved the drug there was uncertainty of the safety of drug. Vioxx was approved to treat a variety of conditions‚ such as osteoarthritis and acute pain‚ but there was also a chance that it would increase cardiovascular problems. What I found most interesting about this case was the changes in how drugs
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Simran Kaur Ms. Chung and Professor Lin Humanities 101 – Section 7 September 14‚ 2015 Blindness as a Spiritual Awakening in Oedipus Rex In literature‚ blindness has come to be associated with insight and highly sensitive perception. While Oedipus gains awareness to the truth‚ no longer blind to his past‚ before blinding himself‚ he gains a more spiritual sight after blinding himself. Amidst the terror that strikes in the last few scenes of Oedipus Rex by Sophocles‚ Oedipus is finally able to take
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