Appendix 1 BACHELORS IN BUSINESS STUDIES Course Title: Corporate Communication Name: Aminath Shuzuna Student ID Number: S12425705 ID Number: A279057 Telephone: +960 7686680 Email address: shuxu.ibex@gmail.com Lectures’ Name: Gopi Learning Center: Villa College Trimester: May 2014 Contents Introduction 3 Vision 4 Mission 4 Discussion 4 Definition of corporate communication 4 Functions of corporate communication 5 Definitions of Identity‚ Image and Reputation
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Nike has a 25-years publicly traded debt‚ which still has 20 years to maturity‚ so we calculate the YTM of this debt as 7.17%2. Another way to calculate the cost of debt is to use its rating and a typical default spread‚ since Nike is a rated company. Its rating in 2001 is A13
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MEMO To : Dr Janie Liew-Tsonis From : NurulJannah Binti Ismail Date : 6 March 2013 Subject: Three reasons for choosing UMS ========================================================= Choosing the right university is crucial. The main reason being‚ the right university provides you with the opportunity to grow and gain knowledge. First main reason‚ I choose to enter Universiti Malaysia Sabah is because I want to gain more opportunity and experience here. As we know Sabah situated on the
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What is Corporate Communication? * A department with many functions * A set of communication products * A process to communicate key messages Corporate communications are a powerful management tool if approached with strategic integrity‚ alignment and focus. An organisation performing with coherence and its energy focused on a specified goal is far more effective than one that allows confused and inconsistent messages to disseminate from management. Communications is the only vehicle
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Resit Coursework 2008/09 Answer the following question In January 2009‚ Adam began preparations to form a company to bid for a contract to provide security services at the new Wembley stadium. The company would be called ‘Fortress Ltd’. In February 2008‚ Adam received a loan of £10‚000 from Pioneer Bank to finance the proposed company’s bid for the contract. A clause in the loan agreement stated: “By this agreement made between you ‘Fortress Ltd’ and ourselves‚ we ‘Pioneer Bank’ agree to lend
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Hewlett-Packard’s market share is currently declining and recent industry reports indicate that a Chinese low cost PC manufacturer‚ Lenovo‚ is now the market share leader. Over four primary sections‚ we performed an analysis of Hewlett-Packard’s strategy in the PC industry. First‚ we performed an external industry examination to obtain information on the current conditions of the market‚ including industry trends‚ buyer and supplier marketplace power‚ and emerging market concerns‚ such as the threat
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Donner Company started its operations in 1985 and developed specialized capability in manufacturing circuit boards for experimental devices and for pilot production runs. The company uses “Solder mask over Bare Copper” (SMOBC) technology which is a popular technology for denser circuit patterns and more reliable final product. Automated processes as well as manual processes are used to perform medium-duty‚ short-cycle‚ repetitive tasks. They promise a delivery within three weeks for orders less than
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Questions Question 1 The shares of ABC Limited‚ a private company are held by Ann and Andy Anderson and Bev and Bob Brown. The Andersons who together hold 90% of the company shares are concerned that the company is in need of further capital but because of family difference‚ the Andersons are not willing to inject additional funds so long as the Browns are shareholders in the company. They have therefore decided to pass a resolution which will enable the majority acquire compulsorily at full value
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acquire or lease products in the development stage from leading pharmaceutical companies. Essentially‚ they will acquire or lease drugs that have been abandoned or shelved due to lack of early stage research results. The company’s success lays on their being able to save "rejected" compounds‚ receive FDA approval for their use‚ and still turn a profit. This case study provides a look at the first few years of this start-up company‚ from the initial review of abandoned drugs to the release of their first
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this journal is available at http://www.emerald-library.com/ft Corporate identity‚ corporate branding and corporate marketing Seeing through the fog John M.T. Balmer Bradford School of Management‚ The University of Bradford‚ UK Keywords Corporate identity‚ Corporate Communications‚ Brands‚ Corporate image Abstract Outlines 15 explanations for the fog which has enveloped the nascent domains of corporate identity and corporate marketing. However‚ the fog surrounding the area has a silver lining
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