2 What is Blue Ocean Strategy? ................................................................................................................... 3 The Paradox of Strategy ............................................................................................................................ 4 Laws of Strategy ........................................................................................................................................ 5 Basic Patterns of Blue Ocean Strategy ......
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TLFeBOOK Blue Ocean Strategy ( ) ( ) ( ) ( ) ( Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim Renée Mauborgne H A R VA R D B U S I N E S S S C H O O L P R E S S BOSTON‚ MASSACHUSETTS Copyright 2005 Harvard Business School Publishing Corporation All rights reserved Printed in the United States of America 09 08 07 06 05 5 4 3 2 1 No part of this publication may be reproduced‚ stored in or introduced
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Will the Atlantic Ocean ever be bigger than the Pacific Ocean? The earth first started off as one huge continent called Pangea. Pangea was surrounded by one giant body of water. Over the course of millions and millions of years‚ Pangea began to break off and separate. After millions of years of movement‚ that is why the earth has the formation that it currently has‚ with seven large continents. With an area of 41‚105‚000 square miles‚ the Atlantic Ocean is currently just a little over half the
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BLUE OCEAN STRATEGY Ryan Rosenbaum Donald Gregory Businesses are always striving to be the better contenders than their competitors. Different theories have been thrown out to see which the best one would be. The Blue Ocean Strategy theory says that companies would be better looking for ways in which they compete against themselves and that is all. W. Chan Kim and Renee Mauborgne wrote a book called “Blue Ocean Strategy”. There is a term called Red Ocean which consists of businesses
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identify strengths and weaknesses competitors‚ specializes‚ to control one simple word in the head‚ which provide leadership and direction to understand the reality of the market by becoming the first of which became better.”_ RED OCEAN STRATEGY: Definition: Red Ocean Strategy is a head to head battle where the players of a particular segment compete with each other remaining in the same market space i.e. within the boundaries of the same industry on the principle of ‘competitive advantage’. Characteristics:
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Dolphins in the Ocean Park The main attraction at Hong Kong’s Ocean Park is a dolphin show with an earnest message about humans and animals living in harmony. Yet‚ David Wong of Hong Kong animal rights group Animal Earth says the shows are "detrimental to moral thinking." He also says that the very act of capturing the animals strips people of all respect that they may have for animals. There was an anti-dolphin show campaign by local animal rights groups in the summer of 2012. They wanted
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opportunity is to create blue oceans of uncontested market space. Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne Included with this full-text Harvard Business Review article: 70 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 71 Blue Ocean Strategy 80 Further Reading A list of related materials‚ with annotations to guide further exploration of the article’s ideas and applications Reprint R0410D Blue Ocean Strategy The Idea in Brief
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Blue Ocean Strategy Paper MKT/421 September‚ 29‚ 2014 Blue Ocean Strategy Paper Companies are not eternally remaining on the market in a productive way. It is normal to find industries that make wise decisions‚ but there is also the possibility that the decisions taken have not been the best. Our mission as marketing managers is to discover the wise decision that would mark not only within the industry‚ but also in the market with the purpose of repeating that decision in a clever and a systematic
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Introduction Ocean Culture® is Australia’s best known manufacturer and supplier of sandboards and equipment that is available to riders locally‚ interstate & across the world (e.g. France‚ Spain‚ America etc.) (Ocean culture‚ 2010) National museum (Ocean culture‚ 2004) stated that the owner Joanne Harvy began her career as a sandboard manufacturer in 1994‚ her first products were sold through Adelaide surf shops and now Harvy ’s company (in South Australia) - Ocean Culture online shop. 2.0 Case study
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Gina McArdle May 21‚ 2010 F 9-11:50 Be the Solution to Ocean Pollution Specific Purpose: To persuade my audience to minimize the amount of waste they contribute to the ocean litter and pollution Central Idea: The quality of the ocean and health of sea life is greatly impacted by the contents that go into the sea‚ so the people of this world should limit the amount of litter and pollutants that potentially contribute to this problem. INTRODUCTION I. Attention Getter: Breathe slowly
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