years. The name of the micro-organism that I am researching is E coli‚ which is short for Escherichia coli‚ E. coli diverged around 102 million years ago‚ E coli is a common type of bacteria that can get into food‚ like beef and vegetables. E coli is dangerous because it is damaging to the kidneys and other organs responsible for removing toxins from the body. E coli is an emerging cause of food borne illness. An estimated 73‚000 cases of infection and 61 deaths occur in the United States each year
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Valuable lessons have been learned because of the Odwalla crisis in October 1996. Odwalla tackled the crisis head on with open and honest intentions. The recall strategy that was implemented hinged on four objectives: constant internal communication‚ personalized customer service‚ fast and effective response‚ and responsibility. That is admitting when wrong. Buy maintaining this strategy they were able to survive what could have been a destructive end to the company. On October 30‚ 1996‚ the
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2008 TO: Stephen Williamson‚ President and Chief Operating Officer‚ Odwalla‚ Inc. SUBJECT: Addressing Contaminated Juice Products ----------------------------------------------------------------------------------------------------------- Odwalla‚ Inc.‚ a health-conscious juice producer‚ must confront implications that its apple juice product is contaminated and has possibly caused several outbreaks of the E. coli virus. It is a truly unfortunate situation when product contaminations
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Odwalla Case Assignment In the Odwalla Case there are many stakeholders. There are the employees‚ the customers‚ the communities‚ the media‚ the suppliers‚ and the shareholders. The most important stakeholder in this case is the owners: founder‚ Greg Steltenpohl and CEO Stephen Williamson. I know they are the stakeholders because they not only have a direct economic transaction with the company but also‚ their actions affect the outcomes of the business. For example‚ they set up the values of the
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Yearin Kwon 2nd Period 12. 01.2012 Research Paper E Coli The Escherichia Coli 0157:H7 or also know as E Coli‚ is a food born pathogen that can cause serious illness to humans at any age. The E Coli can also lead to death if left untreated. There are many symptoms with the E Coli. And one of the most obvious symptoms is having a bloody diarrhea (Not all forms of E Coli have the same symptoms). The symptoms can be easily confused with other disease since it is such a common symptom. The
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http://www.mallenbaker.net/csr/crisis05.html Companies in Crisis - What to do when it all goes wrong Odwalla and the E-coli outbreak What happened? Odwalla (pronounced "odewalla") is the health-conscious juice company which began a couple of decades ago when Greg Steltenpohl‚ Gerry Percy and Bonnie Bassett began squeezing fresh oranges on a $200 hand juicer. The company was growing strongly with annual sales rising 30% per year and approaching $90m. The company had established a strong brand
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An Ode to E. Coli There is a natural human tendency to dismiss what we cannot see. This idea is based in evolutionary biology. Throughout most of human history‚ threats to our survival have been deadly predators . It is only natural then‚ that we should focus our concern on objects whose importance we can see. For this reason bacteria seem insignificant on the surface‚ its invisibility marking its lack of precedence as a threat. This is a misconception‚ because bacteria hold enormous power. It can
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by the emergence of Shiga toxin-producing Escherichia coli (Callaway et al.‚ 2013). Specifically‚ Shiga toxin-producing E. coli O157 is a foodborne pathogen of significant public health importance. It can cause mild to bloody diarrhea in humans which may progress to hemolytic uremic syndrome (Centers for Disease Control and Prevention‚ 1993; Hussein‚ 2007) that can be fatal in children‚ the elderly and immunocompromised individuals. E. coli O157 is also responsible for an estimated 63‚153 illnesses
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This experiment tested the growth of E.coli with inserted plasmid on an agar plate with Ampicillin. One colony of E.coli resistant to Ampicillin was grown during this experiment. The overall goal of the experiment was to successfully grow E.coli on the agar plate‚ which would show that the plasmid had been effectively inserted into the bacteria’s genes. This experiment helped students understand how plasmids were inserted into bacteria and used in real life situations. It also showed how the bacteria’s
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lab is to successfully infiltrate E. coli bacterial cells with a pARA-R plasmid that is antibiotic resistant and has the rfp gene‚ or red fluorescent protein. This can be verified if the E. coli obtains the characteristics of the plasmid when it enters. To start‚ three Petri plates containing agar are needed. On each plate there is a control group and a treatment group; the treatment group being the one with the plasmid. Before the plasmid is put with the E. coli‚ first the bacteria are “stressed
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