CASE I SUSAN MUNRO‚ SERVICE CONSUMER Ray – Ann Julian MW 1:00 – 2:30 Sir Daniel Hebron Services Marketing In the course of a single day‚ a busy young woman makes use of a wide array of service… Susan Munro‚ a final-year business student‚ had worked late the night before on a big paper and overslept the following morning in the apartment she shared with three other students. Her roommates‚ who had early classes‚ had already left when she got up. After showering‚ she
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Lauder of Dr. Davitt’s affiliation with Cardinal Glennon Hospital as Director of Pediatric Ophthalmology‚ and his additional coverage for St. Mary’s Hospital in Jefferson City‚ Southeast Missouri Hospital in Cape Girardeau‚ and Mercy Hospital in Creve Coeur‚ Missouri. Mr. Lauder said based on Dr. Davitt’s position with Cardinal Glennon Hospital and the number of other Missouri hospitals he provides services to‚ the high number of patients seen made sense‚ so there appeared to be no issues for this
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- increasing international franchises and expand the agreement with Kraft Foods throught a strong partnership. Kraft Foods | International Franchises | * 95% pretax margin * obliged to spend 5% of gross sales on marketing the CPK frozen pizza brand (more than the company often spent on its own marketing) | * 50 to 65K initial payment for each locationa + 5% gross sales * royalties from gross sales benefited from any pricing increase that were made to address higher costs. | *
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Facts: The Negro plaintiffs in these cases were denied admission schools attended by the white children under the laws requiring or permitting segregation according to race. All the court adhered to the “separate but equal” doctrine and held that the plaintiffs were not admitted to the white schools (except for the plaintiff in the Delaware case). In the instant cases‚ the plaintiffs contend that segregated public schools are not “equal” and they are deprived of the equal protection of the laws.
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Heinz? American Greetings Case 1.The shares of American Greetings are currently trading at an EBITDA multiple that is at the bottom of its peer group. Do you think a 3.5-times multiple is appropriate for American Greetings? If not‚ what multiple of EBITDA do you think is justified? What is the implied share price that corresponds to that multiple? 2. Please model cash flows for American Greetings for fiscal years 2012 through 2015 based on the two sets of ratios in case Exhibit 8. Based on the discounted
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Pepsi Cola Products Philippines‚ Inc. (petitioner) v. Honorable Secretary of Labor (respondents) 1. Facts: a. June 1990: The Pepsi-Cola Employees Organization-UOEF (Union) filed a petition for certification election with the Med-Arbiter seeking to be the exclusive bargaining agent of supervisors of Pepsi-Cola Philippines‚ Inc. (PEPSI). i. Med-Arbiter granted this stating that PCEU-UOEF was an affiliate of Union de Obreros Estivadores de Filipinas (or the Federation) with two (2) rank and file
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Case #4 Fighting Grime (Clorox Company) This is a fun case in that it involves branded products that students will recognize yet probably do not associate with Clorox. A good way to introduce the case could be to bring in product samples or show the brand names of their many products and ask students what they have in common? The case is short and vivid and can be assigned ahead or simply read in class. It is an easy case to grasp quickly yet provides some very clear examples of strategic
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Case Name: South East Asian Economic Crisis An economic crisis‚ which erupted in Thailand in mid-1997 and which soon spread to neighbouring countries—Malaysia‚ Indonesia‚ Philippines and South Korea— came to be popularly referred to as South-East Asian economic crisis (although South Korea is in East Asia and only the other countries are in South East Asia). A currency Crisis shows up when there is a speculative attack on the exchange rate‚ resulting in a devaluation of a pegged currency or sharp
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caseF&C INT CASE 4.2 F&C INTERNATIONAL‚ INC. Synopsis Over two centuries‚ the Fries family of northern Kentucky and southern Ohio built a dynasty of sorts in the flavor industry. Alex Fries‚ a German immigrant with a background in chemistry‚ settled in Cincinnati during the early nineteenth century and a few years later established a flavor company. Throughout the nineteenth and twentieth centuries‚ Fries and his descendants owned‚ operated‚
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Education | Ethics Case Studies Ethics Case Studies Ethics Case Study Topics Conflicts of Interest Data Acquisition Educational Concerns Health and Safety Human Subjects Research Issues of Bias Mentoring Publication Practices Responsible Conduct of Research Suggestions & Comments Have an idea for a case study? Send the Ethics Review Committee your ideas! (APS Members Only) Suggest a Case Study The APS Ethics Case Studies are a series of case studies on ethical
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