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    CtrlS has many firsts to its credit including India’s first Tier-IV datacenter‚ besides DR and Cloud solutions that have redefined the way IT services are consumed by client organizations. In a short span‚ CtrlS has already been recognized by leading industry bodies like NASSCOM‚ CII‚ FICCI etc.‚ for the pioneering work in creating IT infrastructure. The CtrlS Summer Internship Program CtrlS is made up of doers. And there is never such a thing as too many doers. This is an initiative to find such doers

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    HKU833 STEPHEN KO AIRASIA: FLYING LOW-COST WITH HIGH HOPES AirAsia started out as a Malaysian government-controlled‚ full-service regional airline that offered slightly lower fares than its number-one competitor‚ Malaysia Airlines (“MAS”). In December 2001‚ private entrepreneur Tony Fernandes took over the debt-ridden airline for the symbolic sum of US$0.26. Despite the air-travel downturn following the 11 September 2001 terrorist attacks‚ Fernandes believed that the timing for entering

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    MODEL CASE STUDY WITH SUGGESTED ANSWERS SUBJECT: MANAGEMENT PRINCIPLES FOR LOGISTICIANS The Marketing manager of AMK Enterprises‚ Roopali Deshmukh (Deshmukh) stepped out of the conference hall in a pensive mood after an important meeting called by the CEO. The meeting was attended by the heads of various departments in the company and was convened to discuss the targets for the coming assessment year. Deshmukh had a formidable sales target to achieve and wondered how she would be able to meet those

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    Case: Zimbra Zooms ahead With One View 2. List And Describe Zimbra S Requirements For A New Market Software. If you are preparing the RFP for Zimbra’s new system‚ what questions would you ask? ANS: Zimbra needed a marketing software package which was highly effective and costefficient. Their new software had to be more streamlined than the old one from Eloqua. Itneeded to focus on lead generation‚ e-mail marketing‚ and Web analytics. Providing acomprehensive sales and marketing automation solution

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    Marketing Management‚ 4th edition (ISBN #: 978-0-13-602660-0 or 0-13-602660-5). Required Harvard Business School (HBS) Cases: • The following cases can be purchased at the Campus Bookstore or the Harvard Business School Online Publishing (http://harvardbusinessonline.hbsp.harvard.edu/hbsp/case_studies.jsp). o Mattel and the Toy Recall (A) (#9B08M010‚ Ivey School Case) o Heineken N.V.: Global Branding and Advertising (#9-596-015) o Strategic Inflection: TiVo in 2005 (#9-706-421)

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    Case: The USS Florida The atmosphere in a Trident nuclear submarine is generally calm and quiet. Even pipe joints are cushioned to prevent noise that might tip off a pursuer. The Trident ranks among the world’s most dangerous weaponsCswift‚ silent‚ armed with 24 long‑range missiles carrying 192 nuclear warheads. Trident crews are the cream of the Navy crop‚ and even the sailors who fix the plumbing exhibit a white‑collar decorum. The culture aboard ship is a low‑key‚ collegial one in which sailors

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    Health Cruises‚ Inc.‚ packages cruises to Caribbean islands such as Martinique and the Bahamas. Like conventional cruises‚ the packages are designed to be fun. But the cruise is structured to help participants become healthier by breaking old habits‚ such as smoking or overeating. The Miami-based firm was conceived by Susan Isom‚ 30‚ a self-styled innovator and entrepreneur. Prior to this venture‚ she spent several years in North Carolina promoting a behavior-modification clinic. Isom determined

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    Group Case Analysis: Cooper Industries‚ Inc. MBAD 6235 Section 11 December 3‚ 2014 Elisabeth Goodson‚ Lynette Hammond‚ Wanting Hou‚ Sam Inman‚ Qian Jin‚ Weisi Sun‚ Shumin Xu‚ and Yuru Zhang I. Summary of the Problem Cooper Industries was founded in 1919 as an equipment and heavy machinery manufacturer. Over time‚ Cooper Industries experienced significant growth through acquisitions. Nicholson File Company had been on Cooper’s shopping list for years as a company to acquire. What made

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    Some of the ways that the Private Securities Reform Act of 1995 changed both the responsibilities and at the same time benefited auditors The Reform Act: Places a cap on damages that would potentially reduce the maximum amount that auditor’s could be liable for. Requires plaintiffs to pay defendant’s reasonable attorney’s fees and expenses directly related to litigation found by the court to be frivolous and unwarranted. This may make it unlikely that auditor’s will be sued for deep pockets

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    EXPORT PROCEDURE & DOCUMENTATION: A CASE OF SPL INDUSTRIES LTD. A report submitted towards the partial fulfillment of the requirements of the two years full-time Post Graduate Diploma in Management Submitted by: Prashant Rampuria Post Graduate Diploma in Management (International Business) Roll No.: 2K81/IB/29 2008-2010 ASIA-PACIFIC INSTITUTE OF MANAGEMENT 3‚ Institutional Area‚ Jasola‚ New Delhi-110025 Preface The purpose of industrial training is to acclimatize the students with

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