SEEM 5800 / ECLT 5730 Logistics Management Written Case Assignment YUE YUEN INDUSTRIAL (HOLDINGS) LIMITED (B): SITE SELECTION Due date: 6th March‚ 2012 This assignment is due at the beginning of class. No late assignments accepted. You may work in a group of 4 to 6 people and hand in one report for the group. You should discuss this case only with your partners. We have included a note on Suggested Format for Case Reports. Your report should be organised similarly; succinct and clear writing will
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INTRODUCTION TO LOGISTIC AND SUPPLY CHAIN MANGAGEMENT OMGT 2221 MR LOW CHEE SENG GROUP 8 PAK WEI JIAN (S3418191) GOH CHUAN KIET (S3451654) CHIA KANG CHENG (S3446526) DING YOU MEE (S3446534) TEO MING JIE NATALIE (S3451671) LEE KAY HOE (S3418042) Introduction The purpose of this report is to highlight the Supply Chain issues that the two companies’ faced based on the research we did in Assignment 1 by using SWOT analysis. We will be explaining the
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Improving Logistics at McDonald’s Logistics is the integration of the activities that procure materials‚ transform them into intermediate goods and final products through manufacturing and assembly‚ and deliver them to customers. Comprising all movement of materials from incoming shipments‚ inventory‚ production and the final delivery to consumers‚ logistics managers are responsible for the right goods being where they need to be at the right time. For a firm as large as McDonald’s logistics is an
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Logistics is the management of goods from point of origin to destination. There are many things to take note of in the current logistics world. Consumers have become more and more demanding due to advanced technology. Advanced technology has brought much convenience to consumers which cause them to demand for fast delivery‚ customization of product and so on. Consumers have different needs and wants and logistic people need to find ways to satisfy those needs and wants. Logistics is essential to
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introduced a new concept called Integrated Marketing Communication (IMC). This concept has generated a great interest among academics and practioners‚ although research regarding its frequency and implementation is limited. IMC have been defined in numerous ways‚ all stressing the fact that IMC’s Task is to combine all corporate media and messages to project clarity‚ consistency‚ and maximum communication impact in its surroundings. Percy (1997) defines integrated marketing communications as “the
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Introduction Discussion of the concept Integrated Marketing Communications (IMC) is highly debatable with many varied views. This paper aims to discuss then main definitions‚ issues‚ dimensions benefits and barriers surrounding the concept/process. Definition of IMC The definition of integrated marketing communications continues to evolve and there is no shared agreement or meaning. Duncan and Everett (1993) claimed that it is hard to reach a definition of IMC because it is a process and concept
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Introduction The aim of this paper is to analyze the supply chain management‚ of United Colors of Benetton‚ in order to understand the key logistic factors that have made this company so successful in the apparel industry. In addition‚ after an overview of the outsourcing model in China‚ I analyze the costs and issues that Benetton has faced in moving its operations in Asia. Although there have been problems‚ Benetton is a clear example of a successful outsourcing process directed to China.
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Strategy Analysis The PKT are facing a problem which every logistics company will be facing‚ which is the shipping delay. The Shipping delay of PKT is due to the unavoidable circumstances‚ many circumstances they PKT facing that are uncertainty‚ due to the PKT is consider sea freight Logistics Company‚ For example‚ the weather‚ pirates‚ technical of the ship and so on. The strategy of PKT Logistics is planning to work on a workshop and the work shop is including port authority‚ shipping liners
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of marketing‚ logistics is the process of planning‚ implementing and controlling the efficient‚ cost-effective flow and storage of raw materials‚ in-process inventory‚ finished goods and related information from the point of origin to point of consumption for the purpose of conforming to customer requirements. Logistics’ making extensive use of human and material resources can have influence on national economy. A research conducted by Michigan State University indicated that logistics could represent
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MID TERM PROC 5850 Logistics 1. KLF Electronics is an American manufacturer of electronic equipment. The company has a single manufacturing facility in San Jose California. (20 points) KLF Electronics distributes its products through five regional warehouses located in Atlanta‚ Boston‚ Chicago‚ Dallas‚ and Los Angeles. In the current distribution system‚ the United States is partitioned into five major markets‚ each of which is served by a single regional warehouse. Customers‚ typically
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