11/8/12 The History of Apple Computer Steve Jobs and Steve Wosniak became friends in 1971. Wosniak was 21 and Job‚ 16. They belonged to a computer club where hobbyists build computers from kits. In 1976 Jobs convinced Wosniak that they might make a few dollars if they built a computer they could sell. Wosniak went to work. Although the machine was fairly simple‚ it was nevertheless a masterpiece of design‚ using far fewer parts than anything in its class‚ and quickly earning Wosniak a
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IPhone Identity Prism Week 6 Assignment: Communicate the Value Communicate the Value: Brand Identity Prism and Integrated Marketing Communications Brief Please develop two deliverables that would be used to instruct an external company that would be hired to develop an integrated marketing communications (IMC) campaign for your company. Please select a brand‚ and develop a brand identity prism and an IMC brief. Your deliverables will be presented in two to four PowerPoint slides that together
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This Apple vs the Federal Bureau of Investigation (FBI) case study focuses on the one of many instances when the FBI has requested Apple to allow access into one of their devices. This case looks into a terrorist in California and gaining access into one of the terrorist’s iPhone. Apple is constantly looking to improve the security of their products because their customers value privacy. According to Muzamil Riffat‚ privacy is a subjective phenomenon. The definition of privacy is due to change based
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]Case Study: TOMS One for One 1. What is the social value proposition for TOMS Shoes? The name TOMS Shoes is derived from “tomorrow” was taken from the original concept “shoes for tomorrow.” TOMS Shoes has developed the social value proposition of the company off the One for One model and the importance of shoes. The One for One Model is for every pair of shoes bought one will be given away to a child in a developing country. The impact that TOMS is trying to make on individuals combines
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Product For years‚ Apple was considered as a computer manufacturer that creates products aimed at individuals who are “different‚ hip and imaginative. Both Apple’s computers and the brand name itself are successfully marketed all around the world. In recent years‚ Apple diversified it product mix by introducing new line of products to keep up with the competitive consumer electronics market. The iPod‚ a portable music player was the first product range that was launched to compete in the portable
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Executive Overview Apple has been established for over 30 years since Steve Jobs and Steve Wozniak founded Apple Computer in 1976. During Steven Jobs’s tenure as CEO‚ Apple’s mission was to bring an easy-to-use computer to market. However‚ Apple was not performing as good as Jobs projected‚ so he resigned in 1985. In the following 12 years‚ Apple experienced three different CEO’s and still could not be brought back to life. Under John Sculley‚ Apple worked to drive down costs by switching much
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11/30/2009 Apple’s iPhone Marketing Strategy ------------------------------------------------- Executive Summary As the team of marketing consultants hired by Apple Corporation‚ we have been asked to review their current target markets and marketing mix’s to come up with possible suggestions for improving the overall effectiveness of the organizations marketing efforts. Our main focus will be specifically to cover the already successful iPhone‚ and not the other wide range of products and
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them as they rush blindly to survive. We’re beginning to see corporations move into one camp or the other as the economic downturn gets worse and worse but one company one company stands out for forging ahead on innovation: Apple Computers. Apple’s innovation in their new product introduction leads the way and shows how product innovation can deliver superior economic return to a company and its shareholder. Apple Computers Inc. was co-founded by Steve Woznaik and Steve Jobs (known as the “two Steves”)
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Yesterday‚ the CEO of Apple‚ Steve Jobs‚ unveiled the most anticipated and rumored-about product in 2008‚ the new iPhone. Providing faster connections and more features such as GPS than the first iPhone‚ Mr. Jobs believes this is “the phone that has changed phones forever.” With this addition to Apple’s products‚ it is yet another piece of Apple’s corporate level strategy to create value through related diversification. From solely manufacturing computers‚ Apple in the past ten years has added a
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Product/Service Analysis for iPhone Brief description of market I selected iPhone for this individual assignment. The iPhone falls under smartphone category and Apple manufactures iPhone. A smartphone is a high-end mobile phone that offers multiple innovative and convenient features than a traditional phone. Apart from making calls‚ consumers want to access internet‚ watch video‚ take pictures‚ listen to music and want PDA features in one device and smartphone is the right product for
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